BDEX

Matt Spiegel TruAudience Growth Strategy at TransUnion is joining Deconstructing Data! With over 15 years at the forefront of digital marketing, media, and tech innovation, Matt has done it all, scaling companies, leading Omnicom’s digital media practice, launching Accuen (Omnicom’s trading desk), driving MarTech at MediaMath, and advising Fortune 500 brands on data-driven strategies. From building high-performing teams to pioneering marketing solutions powered by data and technology, Matt has been a key player in shaping the digital landscape. Now, he’s bringing his expertise to Deconstructing Data! Expect game-changing insights on the future of marketing, data, AI, and tech innovation. Don’t miss this one! Tune in live and learn from one of the best in the industry. Catch it live on Deconstructing Data!

This week on Deconstructing Data, we’re bringing on Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, an expert in advertising, digital innovation, and AI-driven creativity. With a career spanning brand campaigns, CRM, mobile, digital, experiential, and retail marketing, Janet knows how to turn data into art that sells. Here are our discussion topics: → Creativity with Data and Campaign Development → Measuring and Refining Advertising Data → Power of Identity Resolution and Data Enrichmen → Tech Stack As an early digital pioneer, Janet seamlessly blends the worlds of AI and human imagination proving that data isn’t the enemy of creativity, it’s the fuel. If you’re interested in how data and creativity intersect, you won’t want to miss this one.3

Your AI is only as good as the data you feed it. The problem? Too many businesses treat data like a company secret instead of a company resource. → Data hoarding was the norm. → AI is forcing change. But if teams don’t break down silos, AI will never reach its potential. Sav Khetan, VP of Product Marketing at Tealium, nailed it: "The biggest blocker to AI isn’t AI, it’s our mindset." On Deconstructing Data, we talked about: ? The culture shift required for AI adoption. ? Why data sharing > data hoarding. ? How leadership can align teams for AI success. The future of AI isn’t just about better models, it’s about better mindsets. Catch the full episode here → https://lnkd.in/dQCSPMGz → #AI #DataScience #DeconstructingData

This is the worst AI will ever be. That means it only gets better from here. AI isn’t just for tech companies, every business must experiment to stay competitive. ? Test AI for productivity and automation ? Understand how models respond to prompts ? Use AI for marketing, analytics, & customer insights The biggest mistake is waiting for AI to be “perfect.” Watch this clip from our Deconstructing Data episode with Sav Khetan, VP Product Marketing from Tealium tell us, how are you experimenting with AI? Full episode here: https://lnkd.in/eD25GwNi #MarketingandAdvertising #AI #Data

Data is one of the most powerful tools for driving business growth, when used effectively. On this episode of Deconstructing Data, we’re joined by Robin Patra, a seasoned data leader with over 20 years of experience transforming data into business impact. From identity resolution to AI-driven strategies, Robin has led multi-billion-dollar digital transformations and built enterprise-wide data ecosystems that drive revenue, efficiency, and compliance. We’ll dive into: 1. Data Strategy: Turning Insights into Action 2. Managing Data and Digital Transformation 3. Data & AI: Powering Smarter Decisions 4. Tech Stack If you want to unlock the full potential of data for business success, this is a conversation you won’t want to miss.

Numbers tell a story, if you know how to read them. On this episode of Deconstructing Data, we’re joined by Laura Forester, an award-winning marketer and strategist who blends data with storytelling to create meaningful brand connections. As Director of US Brand Strategy at Gravity Global, Laura is passionate about human-centered design and turning insights into action. We’ll explore: 1. Data and Storytelling: A Powerful Marketing Duo 2. The Divine in Data: Finding the Narrative 3. DRIP in Marketing: Data-Rich, Insight-Poor 4. Tech Stack If you want to turn raw data into compelling stories that resonate, this is the episode for you.

AI-driven networking is no longer a concept, it’s here. Boardy.ai has already facilitated over 9,000 calls and helped startups land funding and partnerships, all through the power of AI-driven introductions. For the first time, an AI will be an active guest on Deconstructing Data, engaging in real-time conversation, not just answering pre-programmed questions. In this episode, we’ll explore: 1. How Boardy Got Started and What Is It 2. Can AI Replace Human Connectors? 3. How Boardy Determines Who You Need to Know 3. Tech Stack Join us LIVE this Thursday at 4:15 PM EST as we push the boundaries of AI in professional networking.

AI is transforming the modern enterprise, but its full potential can only be realized when data silos are broken down. Sav Khetan, VP of Product Marketing at Tealium, shares strategies for unifying data, enhancing AI capabilities, and building a seamless tech stack for today’s businesses. Topics: 1. State of AI: Current Trends and Impact 2. Data for AI: Collection, Management, Activation 3. Breaking Data Silos: Unifying Your Organization 4. Tech Stack This session is perfect for professionals focused on leveraging AI and improving enterprise data strategies. Join us for actionable insights and innovative ideas!

Data is more than numbers—it’s a reflection of human behavior, and the way we use it can shape the future of technology. In this episode, Jess Lewis, Chief Technology Officer at Crossmedia, shares how blending psychology, strategy, and data can create smarter, more impactful digital ecosystems. Topics: 1. The Intersection of Cyberpsychology and Media Planning 2. Ethical AI in Audience Segmentation and Identity Resolution 3. ?The Future of Cross-Channel Attribution in a Privacy-First World 4. Tech Stack Join this insightful discussion to discover how to elevate digital experiences through a deeper understanding of human behavior and innovative martech strategies.

Data quality can make or break a business. Bill Bruno, CEO of Celebrus, has spent his career helping brands leverage better data for smarter marketing, stronger security, and real business growth. With a background in Computer Engineering and a passion for simplifying complex challenges, Bill breaks down how businesses can move past data gaps, black-box solutions, and compliance hurdles to create real value. In this episode, we’ll explore: Topics: 1. Capturing Digital Data: Why Quality Matters 2. Personalized Experiences: Using Data for Growth 3. Enhancing Security: Preventing Fraud with User Data 4. Tech Stack Don’t miss this conversation with a leader who tells it like it is—straightforward, insightful, and focused on solutions.