BCS Interactive

Here's a provocative thought: Growing your cause online is simple. Provocative, maybe. But true. Growing your cause online is simple, but hard to execute. It requires consistency, discipline and focus - that's where most organizations struggle. The principles underlying the marketing of your cause are pretty basic - and if you put in the work, you can't not succeed. If you're ready to head onto this path, read our latest post: "The 4 Steps to Growing Your Cause Online" and see for yourself. The journey awaits! https://lnkd.in/eDpyaHpn #nonprofitmarketing #webdesign #marketing

Google is now experimenting with AI-enabled search, and lots of people are freaking out. Those people are getting it wrong. Yes, this is the next evolution in search - but it doesn't mean search as a marketing tactic is "over." Quite the contrary, Google is aiming to provide a superior search experience. That means more people will be searching, and that's a good thing for your cause. This month's blog post goes in-depth on Google's foray into AI-enabled search, what it means for your nonprofit, and what you can do to take advantage. Take a look and be inspired to grow, and to run a better nonprofit. https://lnkd.in/eU3MTmFb #AI #search #artificialintelligence #nonprofitmarketing

Landing pages are critically important to successful nonprofit and school marketing. What are they? Think of a landing page as a single web page that exists either on - or off - your website - but they are the first place a visitor "lands" after they've clicked on one of your ads or promotions. With a landing page, you're looking to "close the sale" on the offer you've made public: whether that's a fundraising push, a membership solicitation, or a good ole' "learn more" initiative. At BCS Interactive we've built some wildly successful landing pages. It comes to down to being consistent from ad to page, and then focusing on the magic word: convert, convert, convert (okay, that was three, but you get the point) #landingpages #nonprofitmarketing #digitalmarketing #schoolmarketing

By definition, a nonprofit has a beautiful and human story. The purpose of great nonprofit web design is to capture that magic - to make people want to support and immerse themselves in the cause. Done correctly, the final product will convey the organization's mission, representing it through emotionally-engaging content and design that conveys the cause's brand. See how we brought all of these elements to bear in the redesign of the Pillar Schools Website (part of the Pillar Care Continuum family). Check out the case study here:?https://lnkd.in/gqHBWKW

The right messaging + the right audience = Awareness. We're so proud of our partnership with the Adler Aphasia Center. It's an amazing thing to watch this selfless, dedicated organization grow and serve more individuals and families facing aphasia. Through our digital awareness work with the center, we've been to help them expand their mission and educate more people about aphasia and aphasia care. If you or someone you know has aphasia, and would like to explore options for support and care, visit www.adleraphasiacenter.org