BBDO New York

BBDO is #BetterWithPepsi. We're thrilled to welcome PepsiCo back to BBDO New York! Thanks Ad Age for helping share the news.

No two businesses are the same, and yet all of them have one thing in common - the ambition to grow. With this mutual goal in mind, SAP created a new ready-to-run Cloud ERP solution: “GROW with SAP” With a lighthearted tone, our newest campaign illustrates how every business can be a better version of itself while running with SAP. #TheWorkTheWorkTheWork

Someone’s tomorrow depends on the blood you give today. New work for?American Red Cross. Make an appointment to donate at RedCrossBlood.org. #TheWorkTheWorkTheWork?#AmericanRedCross

All types of blood can help save all types of people. We’re proud to share our new PSA for?American Red Cross.?Make an appointment to donate at RedCrossBlood.org. #TheWorkTheWorkTheWork?#AmericanRedCross

Rick Jarjoura from Hungry Man contacted me a few weeks ago about shooting the incredibly talented cast of Modern Family for a WhatsApp campaign. I was excited and eager to jump into the creative direction with BBDO Worldwide. Initially, the plan was to only shoot alongside motion directed by Wayne McClammy and a few steps in moments. As the creative evolved, there was a need for all four cast members to be in one image, which would be possible but challenging to capture them all in focus without the use of strobes. At that point, I suggested shooting the cast on a seamless and compositing them into the environment. My team and I would match the lighting, allowing maximum flexibility for the final artwork produced. This shoot also incorporated cell phone photography from the perspective of the talent taking the images. The trick with that is that I need to be the one taking the pictures. One of the benefits of COVID-19 was virtual shoots, which used the same technology that allowed me to take images while the talent was holding the mobile device. The cast was incredible to work with. I’m always looking for ways to connect with them meaningfully. With Julie, it was the fact that we both have twins and are from Baltimore. With Eric, it was the fact that we are both huge football fans; Ty was sports, family, and art, and Jesse was energy and humor, making for good times all around. Thank you to the incredible team of creatives I was able to collaborate with on this campaign: Production: Hungry Man Producer: Rick Jarjoura Head of Global Marketing: Vivian Odior Global Creative Lead: Lucas Heck SVP CD: Ricky Bowry SVP CD: Joe Fox Jr. Art Director: John Ratkowiak Jr. Copywriter: Ross Hull Lighting Tech: Robb Eppifino Digi Tech: George Brooks Photo Assistant: Kevin Gray Photo Assistant: Jack Rigollet

We're proud to share that our latest Sandy Hook Promise PSA "Just Joking" has been named an Emmy Award Nominee for Outstanding Commercial! While this news is incredibly exciting, Nicole Hockley, SHP's Co-Founder & CEO said it best, "It’s not about awards. It’s about breakthrough messaging that creates awareness and conversation. Conversations that lead to action. Actions that save lives. That’s what we do at Sandy Hook Promise." Special thanks to the team for entrusting us to bring this work to life. #EmmyAwards #EmmyNominee #JustJoking #OutstandingCommercial

We couldn't be luckier to have the incredible Emily Portnoy join our team! Thanks Campaign US for helping us share the exciting news.

This week's Ad of the Week comes from BBDO New York and Snickers - taking "You're Not You When You're Hungry" to new heights. Explore other ads from Deutsch LA, The Room Service, TBWA\Media Arts Lab, and DAVID New York with #MusebyClio's 5 Ads of the Week.

Everybody knows breakups are tough, but what’s even tougher is being reminded of them everywhere you go. That’s why Pedigree makes it possible to adopt a dog that is the exact statistical opposite of your ex.? ? Through?Pedigree.com/rebounddogs?people can input the characteristics of the person they’re trying to get over, and are matched with an adoptable dog in their area, kicking off a new life of love for the both of you.? ? #TheWorkTheWorkTheWork #BBDOWW #ReboundDogs BBDO New York

With attention spans down, and distractions at an all-time high, it’s no secret that reading is becoming a hobby of the past. For Penguin Random House, the world’s largest publishing company, that’s a problem. Introducing Reel Page Turner. The first-of-its-kind partnership that turns some of Penguin’s newest releases into animated trailers - bringing potential new readers beyond the front cover. With help from Meta, BBDO New York was able to target new readers in a place they already spend most of their time. Instagram Reels. #TheWorkTheWorkTheWork?#BBDOWW