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Chris Beresford-Hill recently sat down with Lürzer's Archive to talk about all things advertising, including the many reasons he loves this industry so much. From the work he admires most, to the future he envisions for BBDO, there’s certainly a lot to learn from our Worldwide Chief Creative Officer. Oh and CBH, we love you too.

IMPACT BBDO?has once again raised the bar of creative social impact campaigns with its work for UN Women, ‘Child Wedding Cards.’ After winning the Grand Prix for Good at Cannes Lions, the work earned Grand Prix of the Year in Public Service Advertising at?MAD STARS 2024. Ali Rez, CCO of Impact BBDO,?expressed his excitement about the award, while recognizing its significance for UN Women, and the global attention it brings to the issue of child marriage. “MAD STARS is a very tough show to win at, and winning Grand Prix of the Year is quite the ultimate recognition,” he said. The campaign has had tremendous social and political impact, influencing the Federal Islamic Court to pave the way for Pakistan to raise the minimum age for marriage. In addition to winning one of only two Grand Prix of the Year, Impact BBDO led the MENA region with eight trophies, including Grand Prix in Print for Annahar Newspaper’s ‘The AI President.’

Financial dreams can be ambitious, challenging, and require help to achieve. That’s why?Wells Fargo?Premier offers a personalized team of experts, your Dream Team, who can work with you to help you make your dream a reality. New work from?BBDO San Francisco & BBDO New York. Clients:?Wells Fargo Production Company:?Reset Content Edit:?Cabin Editing Company VFX:?JAMM Director:?Tucker Bliss #TheWorkTheWorkTheWork

It’s a lovely day for a new Guinness Campaign. ?? We’re excited to share the largest global campaign to date for Guinness, out of AMV BBDO,?‘Lovely Game for a Guinness.’? ? Ahead of the Premier League’s opening weekend, step onto Eriskay, where nearly 10% of the island’s population lace up for the local football team.?This passionate crew exemplifies how Guinness and football bring people together, even in the most remote corners of the world. ? 'Eriskay' is the first piece of a four-part film series, celebrating Guinness's debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. This global campaign will reach over 70 countries and 1 billion homes, featuring four epic ads that showcase the beautiful game, Guinness-style. From Seoul to the Outer Hebrides, we’re reaching football fans everywhere. #TheWorkTheWorkTheWork

New work from BBDO New York for SAP ????

Mentorship is critical for any professional, no matter how senior you are. This was the theme of a panel discussion between mentor pair Marissa Nance, CEO of Native Tongue Communications, and Alex Cuevas, SVP Director of Talent at BBDO Worldwide. Cuevas, who co-leads Omniwomen NY, shared tips for forging mutually beneficial mentorships and insight into her experience with reverse mentoring. “The best way to get the most out of a mentorship is to set specific goals so you can track success,” she said. “That way you can tell if a mentorship isn’t gelling and neither person wastes their time, plus it makes it easier to respectfully move on from the relationship.” ??? See more from their conversation at Ad Age's Leading Women Luncheon, moderated by Lindsay Rittenhouse: https://lnkd.in/eprKmhTk

Take a bow AMV BBDO ??

Colenso BBDO’s latest film for PEDIGREE, Dream Maker, tells the story of a young girl exploring an ethereal land with her dream pup. The the film's ending is stark reminder that for every person who dreams of the perfect dog, there is a shelter dog that dreams of a loving home. The global campaign comes following the launch of GoodPoints– PEDIGREE’s innovative loyalty program where points from every sale go directly toward helping shelter dogs in need. #TheWorkTheWorkTheWork / Colenso BBDO

As Taylor Swift would say…it’s time to change eras . After more than 20 years as President and CEO of BBDO Worldwide , I’m really looking forward to being its Chairman and having Nancy Reyes succeed me. She’s made it really easy for me to make this decision .

Andrew Robertson, who has served as President and CEO of BBDO Worldwide since May 2004, will become Chairman on October 1st. Nancy Reyes will succeed him as President and CEO. Under his leadership, the network has been recognized as one of the most consistently creative and effective agencies in the world, garnering numerous industry accolades and setting a standard for creative excellence. We are grateful for Andrew and Nancy's leadership and look forward to this new era for BBDO. Read the full story on Ad Age below.