BBC Studios转发了
A huge thank you to the team at #SXSW and all those who joined myself and Rebecca Glashow this weekend as we discussed ‘The Bluey Effect’ and how we build and nurture our brands and their communities across the globe. From Bluey to Doctor Who, the teams at BBC Studios power evergreen global franchises, and it was wonderful to take a step back and reflect on the success of our teams’ ambitious strategies across everything from content distribution, to building out our commercial offering and the importance of experiential events and pop culture moments. Of course none of this would be possible without the vision of Joe Brumm and our partners at Ludo Studio Studio, Australian Broadcasting Corporation (ABC) Corporation (ABC) and The Walt Disney Company. I also had the chance to sit down with Evan Shapīro to discuss our brand-first social strategy and enjoy a Sunday Roast with UK Advertising in the Austin sunshine with our creator team and brilliant comedy talent Amy Gledhill. SXSW and Austin you were fantastic! ?? ?? ??
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