On December 2, Mary Engle, EVP Policy at BBB National Programs, will join a panel about virtual influencers in the age of AI, hosted by ASIPI. The panel will address the intellectual property, legal and ethical challenges presented by these new digital marketing tools. Learn more: https://lnkd.in/dskXEk5E Speakers: Mary Engle, BBB National Programs Kathryn Farrara, Unilever Jose Antonio Arochi, Arochi & Lindner
BBB National Programs
非盈利组织
McLean，Virginia 6,504 位关注者
Strengthening the marketplace through self-regulation, truth in advertising, and data privacy. Share/Links ≠ endorsement
关于我们
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, children’s and teen’s marketing, consumer warranty issues, and dispute resolution.
- 网站
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https://bbbprograms.org/
BBB National Programs的外部链接
- 所属行业
- 非盈利组织
- 规模
- 51-200 人
- 总部
- McLean，Virginia
- 类型
- 非营利机构
- 创立
- 2019
地点
BBB National Programs员工
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Justin Connor
Executive Director, Center for Industry Self-Regulation, and Vice President, BBB National Programs (and adjunct professor of law, Georgetown…
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Eric Reicin
Chief Executive Officer and Member, Board of Directors at BBB National Programs
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James A Boyle
Chief Marketing and Communications Officer at BBB National Programs
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Dona J. Fraser
Senior Vice President Leading Privacy and Responsible Advertising to Children I Equity in Leadership I People-First Culture I Music Industry Native
动态
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Join Eversheds Sutherland and senior leaders from BBB National Programs, including President & CEO Eric Reicin and Laura Brett, VP of the National Advertising Division (NAD), for this online event. Register: https://lnkd.in/erSzxhVJ
?? Navigating advertising rules across the US and UK In today’s fast-paced consumer landscape, compliant and accurate advertising is crucial. For businesses operating across the US and UK, understanding the regulatory frameworks is essential. Join Eversheds Sutherland and senior leaders from BBB National Programs for an insightful online event via Zoom. We’ll explore key differences in advertising regulations between the US and UK and how they impact campaign execution and brand reputation. Don’t miss out! Secure your spot by clicking the link below. We look forward to seeing you there! https://lnkd.in/erSzxhVJ #Compliance #BBBNationalPrograms #BrandReputation #Advertising
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When creating compliant sweepstakes, it's all about balance. Sweepstakes must avoid having all three elements: prize, chance, and consideration. Access the full recording of last week’s webinar for more insights on running ethical promotions: https://hubs.la/Q02Z4dc20 Debra Policarpo, Senior Counsel, Children’s Advertising Review Unit (CARU), BBB National Programs
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Companies who collect and use health-related data not covered under HIPAA?have an opportunity to take proactive steps to get ahead of regulation?and meet the privacy needs of their customers. Learn how with BBB National Programs' DHPP: https://lnkd.in/e8SFhaxA
Does your business collect consumer health data? Our Digital Health Privacy Program (DHPP) offers a comprehensive certification process to help you protect sensitive information and build trust with your customers. Learn how you can benefit from a verification and readiness assessment for your product?as well as ongoing monitoring and support: https://hubs.la/Q02Z3lVj0
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In this blog by BBB National Programs’ Rukiya Bonner, Director of the Children’s Advertising Review Unit (CARU), learn valuable tips to help you make informed decisions and protect your child's personal information when shopping for a young one. Read: https://hubs.la/Q02Z2KNJ0
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Check out the Federal Trade Commission's new Youville initiative – education and resources designed to empower parents and educators to help young ones navigate the digital world safely and responsibly. We all need to do our part. For 50 years the Children’s Advertising Review Unit (CARU) has been monitoring the child-directed marketplace, ensuring brands are using responsible advertising and privacy practices. Learn more about CARU’s work: https://hubs.la/Q02YB-3Q0 Explore the FTC’s Youville initiative: https://hubs.la/Q02YC0N_0
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On Universal Children's Day, we celebrate the rights and well-being of every child across the world. CARU and its Supporters will continue to advocate for safe, fair, and responsible practices that protect and empower the next generation. Learn more about CARU’s impact: https://hubs.la/Q02YB-3F0 #UNChildrensDay #CARU50
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[Free Resource] While cooperation with the Global Cross-Border Privacy Rules (CBPR) System is key for ensuring compliance across borders, certification can be burdensome for some businesses. To help, BBB National Programs offers free cheat sheets to streamline the process. CBPR Cheat Sheet for data controllers: https://hubs.la/Q02YBFZq0 PRP Cheat Sheet for data processors: https://hubs.la/Q02YBDxW0
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The Center for Industry Self-Regulation (CISR) is developing flexible, easy-to-use modules and resources on industry self-regulation for graduate programs in law, business, and public policy. We invite scholars to collaborate in shaping these educational materials. Explore opportunities to contribute: https://hubs.la/Q02YBtC-0 #IndustrySelfRegulation #SoftLaw #CirriculumDevelopment
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Are you making these common mistakes with your Data Privacy Framework (DPF) Program application? Our latest blog highlights five missteps to avoid, helping your organization stay compliant and protect consumer data. Read: https://lnkd.in/ePCwUcdC By BBB National Programs’ Victoria Akosile, Deputy Director, Privacy Operations and Destiny Shearin, Privacy Coordinator, Data Privacy Framework
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