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It’s not a new platform.
It’s not a trend.
It’s the end of the Section 321 loophole.
For years, companies like Temu, Shein, and Chinese Amazon sellers had a massive advantage—skipping tariffs and regulations on shipments under $800.
Meanwhile, U.S. sellers faced higher costs, compliance burdens, and an uphill battle on pricing.
That changed on February 4, 2025. Now, all eCommerce shipments are subject to tariffs and stricter inspections.
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→ No more unfair price advantages
→ Stronger consumer protection from unregulated goods
→ Less environmental waste from low-quality, disposable products
So, how can U.S. eCommerce sellers stay ahead?
? Prioritize quality & compliance
With fewer ultra-cheap alternatives, buyers will look for durable, trustworthy products. Highlight safety certifications and reliability.
? Win on speed
Customers were frustrated by long shipping times from overseas. Faster domestic fulfillment is now a huge competitive edge.
??Lean into sustainability
Eco-conscious consumers are on the rise. Sustainable packaging and long-lasting products will set brands apart.
??Build brand loyalty
Trust and engagement matter more than ever. Leverage social platforms like TikTok, Instagram, and YouTube to connect with customers and tell your story.
Foreign sellers will adapt, but U.S. wholesalers now have a level playing field. Those who focus on quality, speed, and trust will thrive in this new eCommerce era.