BAUDE NY

BAUDE NY

健康和个人护理产品零售业

New York,New York 130 位关注者

Clean body care for uncompromising fragrance lovers.

关于我们

On a mission to inject more scents into everyday routines through sensorial experiences, Baude NY shifts the focus from looking good to feeling good. Their artful approach to body care results in mind-bending functional scents blended into clean formulas, and delivered in playful tactile packaging. Catering to uncompromising fragrance lovers, they aim to bring creativity to a stale category. Longtime friends and creatives Monica Ha, Heather Rosenthal, and Charlotta Hellichius are pushing back against a world telling them how to look. Combining decades of experience across design, operations, creative direction and brand strategy for companies like Opening Ceremony, Tory Burch, Stray Rats, Coty and Gucci, they fuse together their obsessions to bring a genre-defying perspective to body care.

网站
https://baudeny.com
所属行业
健康和个人护理产品零售业
规模
2-10 人
总部
New York,New York
类型
合营企业
创立
2020

地点

BAUDE NY员工

动态

  • 查看BAUDE NY的公司主页,图片

    130 位关注者

    ?? Big News: We’re Live on UrbanOutfitters.com! ?? When we launched this year, we set out to push a new narrative that embraces the dualities in so much of what we care about. To explore the paradox between individuality and shared identity, self-expression and connection, and what our bodies mean to us versus what they can do. Instead of keeping it simple or following the usual path, we chose to go after everything we believed in—refusing to settle for doing just one thing or fitting into a single box. For us, the magic lies in embracing it all—the 'and' instead of the 'or.' Today, I’m beyond thrilled to share that this vision has found a home on Urban Outfitters—a brand that champions individuality and serves as a major launchpad for beauty brands. This moment reflects the power of staying true to our vision: ambition, doing it all, and showing that you don’t have to choose between your ideas to make an impact. Thank you to everyone who supported this mission, believed in our vision, and helped us bring it to life. To our early supporters and the URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly) team, we couldn’t have done this without you. Check us out on Urban Outfitters here: https://lnkd.in/d5utDbpK Let’s keep redefining what’s possible. ? hashtag #Entrepreneurship hashtag #StartupJourney hashtag #Creativity hashtag #BeautyWithoutLimits hashtag #UrbanOutfitters

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    130 位关注者

    We're betting that the future of loyalty means companies like ours being customer-owned. Our Honeycomb campaign is being extended to give our newest fans a chance to join the team and benefit from our success. And there's plenty of it - we are finalists in The Catalyst; an Estee Lauder and TikTok competition to find future leaders in beauty to win 300K in non-dilutive funding. In addition to press, awards, and launching in a national retailer this fall. If you've been thinking about becoming an angel investor, or just enjoy the scent-scapes we make, check out our campaign. And while you're at it, click around to see other local businesses that are working to improve their neighborhoods. It's cool.

    BAUDE NY

    BAUDE NY

    invest.honeycombcredit.com

  • 查看BAUDE NY的公司主页,图片

    130 位关注者

    Join us today at our live Q&A on Instagram as we speak to Samantha Graf from Honeycomb Credit about Baude NY and answer all of your burning questions! Check out the event page below and click the link to join at 1PM EST on Wednesday, Sept 19th or visit the Honeycomb Credit IG page!

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    130 位关注者

    Did you know that female-led start-ups receive just 2% of venture capital funding? Yep, female founders have to work harder. A lot f#%*ng harder. That’s why we’re proud to be partnering with Women Work F#cking Hard, a community founded by SNL alum Lindsay Shookus and Kristin Merrick that unites and empowers women, whatever their background. As a company founded by three women, we're searching for supporters who are passionate about changing today’s funding landscape.?You can start by investing in this female-founded small businesses on our equity crowdfunding campaign at Honeycomb Credit. https://lnkd.in/ecTva4ye

    BAUDE NY

    BAUDE NY

    invest.honeycombcredit.com

  • 查看BAUDE NY的公司主页,图片

    130 位关注者

    Thanks Allison Kent-Gunn for the kind words about our packaging!

    ??CASE STUDY: Going Against the Grain ? ??While it's imperative beauty brands to have a pulse on current packaging trends - that doesn't mean they have to replicate them ? ??It's easy for a package to get lost in a sea of millennial beige and gen-z purple... ? ??♀?It's essential for brands understand the current packaging trends, but following them to a "T" is a sure way to blend in, in a saturated market that requires brands to stand out ? ??Consciously choosing to go against the grain with your product packaging can help differentiate your brand from the majority of brands following the latest typeface and color trend forecasts ? ??And while brand differentiation has always been important, amongst Gen-Z and Millenial consumers who expect their beauty purchases to reflect their own sense of individuality - differentiation isn't just important, it's VITAL ? ??Enter Baude New York's Body Wash packaging - I stumbled across it last week while judging the BIW Emerge Award product submissions ? ??Needless to say it instantly caught my attention (and imagination) ? ??In a slew of muted tones and minimal aesthetic, Baude's packaging was an oasis in a desert of earth tones ? ??While it still implemented elements of minimalism, which has been all the rage in packaging design, it juxtaposed this minimalism with a bold hue and component silhouette that sharply contrasts the minimal silhouettes that have been dominating the packaging space ? ??I could NOT stop picking it up - I felt like a child that just discovered their new favorite toy ? ??♀?And getting consumers to pick a product off retailer shelves is half the battle! ? #beautypackaging #cosmeticpackaging #beautyindustry #cosmeticindustry

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    130 位关注者

    The future of beauty is being redefined, and BAUDE NY is at the forefront. Selected by The Estée Lauder Companies Inc.'s New Incubation Ventures NIV and TikTok for The Catalysts Program, we're one of 9 visionaries chosen from 400 applicants to present in Paris. Our mission? To prove that beauty should ground you in your senses, not just enhance your appearance. In today's world, we're bombarded with information, constantly overstimulated, and drowning in noise. This sensory overload leads us to desperately seek control over every aspect of our lives, stifling creativity and imagination. BAUDE NY offers a different path forward. We create clean body care with functional fragrance collections designed to silence the outside world, allowing you to escape the chaos of your mind and reconnect with your body's sensations. On October 2nd, alongside fellow innovators, we'll showcase our vision to industry leaders, including Shana Randhava, Vanessa Craft, Drew Elliott, Mitchell Halliday, Hung Vanngo, michele lamy, Francisco Costa, Julia Sarr-Jamois, Fabien Baron, Carlos Nazario, and ISAMAYA BEAUTY. Our goal? To transport minds through 'Olfactory Hallucinations' - fragrances that combine utopia and dystopia, familiar and unfamiliar, providing a much-needed respite from the constant barrage of stimuli. Our Darkwave Utopia collection: a suburban neighborhood where goth rebels smoke in the shadows of the American dream. It's not just a scent; it's an experience inspired by gothic art-horror and surrealist films, with a tinge of 80's optimism. For investors, this is an opportunity to be part of a movement that transcends traditional beauty. We're part entertainment, part beauty brand, creating pull through immersive world-building experiences and seasonal collections that keep people intrigued. With over three decades of combined experience across fashion design, creative direction, brand strategy, and operations for renowned companies, our team knows how to captivate audiences. At Baude NY, we're not just changing how people look - we're changing how they feel and function. We're offering a new vision of beauty: one where we loosen that controlling grip and allow ourselves to live a little. We're honored to be among such innovative finalists. Congrats to Charles Jeffrey LOVERBOY, BEAME, Lucy Edwards of Etia London, Ruka Hair, Forta, Gorgeous Nothings, Sky High Farm Universe, and Zure Solaris - we can't wait to see you all in Paris! Curious about how Baude NY is reshaping the beauty industry? Let's connect. We'd love to share more about our journey and vision for a future where beauty redefines reality and ignites imagination. #BeautyRevolution #TheCatalysts #BaudeNY #FutureOfBeauty #SensoryExperience https://lnkd.in/eYRRVnaE

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    130 位关注者

    ?? Our cellulite-inspired bottle won an award ?? We're honored to sit amongst the amazing brands, creative studios and branding agencies pioneering the future of packaging. Thank you Dieline for creating such a wonderful opportunity to discover the best in packaging for the last 15 years. With 1,400 entries across 27 countries, the awards were judged by a panel of jurors who are experts in their given field. Additionally, awards were evaluated across five categories—creativity, marketability, innovation, execution, and on-pack branding, with every entry going through two rounds of rigorous critique and appraisal. https://lnkd.in/e4eUHz3r

    The Best in Packaging 2024 – DIELINE Awards Winners Revealed

    The Best in Packaging 2024 – DIELINE Awards Winners Revealed

    https://thedieline.com

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