Basis Technologies

Say goodbye to busywork and headaches, and say hello to a unified advertising automation platform. ?? Welcome to the New Golden Age of Advertising—with Basis. Production: Bottle Rocket Media Talent: Clare Czechowicz Commercial Director: Jessica Batson DP / Photographer: Joe Martinez Jr

What are your alternatives to third-party cookies ?? for unlocking precision audience targeting? ?? Better data is the key. ?? Watch this… ?? Basis redefines audience targeting with high-quality, privacy-friendly solutions that ensure accuracy and performance—unlike outdated cookie-based methods—empowering advertisers with smarter, more precise targeting strategies.

In this age of misinformation, how can advertisers and brands build strategies that earn attention without compromising trust? At this year's SXSW, Basis' VP of Media Innovations + Technology Noor Naseer explored just that: https://ow.ly/FNrc50Vl2su

Essential resources for advertisers navigating misinformation + AI in 2025: a thread ?? #DigitalAdvertising #Misinformation #AI

Basis Technologies is the world's most advanced advertising automation platform. By partnering with Planhat, the Basis Customer Experience team is capable of serving more customers, more proactively – and more successfully – than ever. Watch the film now at https://hubs.ly/Q03c8-sl0

We take immense pride in giving our clients Raving Fan Service—the type of above-and-beyond, customer-centric consulting, onboarding, and media management that wins awards, creates long-lasting partnerships, and drives real business success. Learn more about how Planhat empowers our team and helps us deliver Raving Fan Service every day: https://lnkd.in/gCgVyybu

Set-it-and-forget-it ad campaigns? In this podcast, Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, suggests not: Thompson and host Noor Naseer discuss the benefits of combining human insight with the AI and automation of programmatic campaigns: https://lnkd.in/gVtWY8-9

CTV’s emergence as a political advertising powerhouse continues to grow—see what we learned about ad formats, CPMs, audience targeting, and more by analyzing more than 1,400 political advertising campaigns: https://ow.ly/IRK250Vj7ok

?? Who are you lucky to work with? For St. Patrick's Day, comment and mention them below to let them know how lucky you feel. Your teammates, bosses, vendors, partners, your company...even your WFH officemates (human or otherwise ??????)! #Gratitude #Support #Positivity

?? Tell us about your Spring Break prep! ??