BASIC/DEPT?

Our final installment of Gen Alpha from Marc Weinreich and Noah Jackson looks at five ways that brands can reach tomorrow's shopper today. https://lnkd.in/gwy28sM2

We're doing it live. Join our own Laura Tron, SVP of Clients, as she takes the stage with Carla Weis, Docusign, Head of Brand & Creative. They'll be at Webflow 2024 to take you BTS of the incredible Docusign rebrand. Register now. (https://lnkd.in/gyp9z4xZ)

A wearable without a screen deserves a website with a crystal clear story. We built the Whoop website with an impossibly clean visual language because when it comes to the user experience, precision powers performance. https://lnkd.in/g3hu6Hnr

I remember in 2021 when Carla Weis asked me to make Docusign's first digital brand guideline site. In a month. By myself. Without engineering support. I jumped straight into Webflow and never looked back. Three years (and 3 versions) later I'm pumped to share that Docusign's brand site (https://lnkd.in/eFPFT7Un) has been selected as a 2024 Webflow Awards Finalist! This time around we enlisted our brilliant friends at BASIC/DEPT? (Jake Welsh and crew!) to help, and we couldn't be more proud of our rebrand's digital flagship. Learn more about our work and the other finalists here: https://wfl.io/w-awards And be sure to register for Webflow Conf — you can watch from anywhere on October 15-16! https://wfl.io/wfc-2024

"Advertising is about telling a brand story, and when it comes to sustainability, many brands don’t have a particularly positive story to tell." Our own Senior Strategist Noah Jackson was interviewed by AdForum about the critical need for the ad industry to help shoppers turn away from fast fashion and look toward more sustainable, ethically-made apparel brands. https://lnkd.in/gCND2iMa

A/026. Puberty during a pandemic, a love for iPads, and a belief that fast food is a luxury. Oh, and $5T of spending power by 2029. Let us know what you think about part II of our three-part series on tomorrow’s shopper, Generation Alpha. Stay tuned for our final installment, which proposes five ways for brands to reach them. https://lnkd.in/gX_qi7-t

What do Roblox, Gucci, and AI have in common? They’re all shaping the future of shopping. And we’re nominated to speak at SXSW about it. Vote for three of our own by August 18th to see them on stage. TALK #1 Marc Weinreich, Copy Lead & Noah Jackson, Sr Strategist Gen Alpha: Who they are and how brands can prepare? https://lnkd.in/gTejDb3T TALK #2 Laura Tron, SVP of Clients Fashion and retail in the age of AI? https://lnkd.in/gckkQBT7

A/025. “Whether it’s a billboard that smells like french fries, a meal that tastes like childhood, or a partnership that plays into customers’ passions, moments of joy push value so far beyond flavor.” Quick service restaurants have a huge opportunity to supersize value. In Part 3 of our QSR series, Senior Strategist Zahara Chaudhry and Copywriter Krista Harder (she/her) explore how these brands can win customers — even with rising prices. https://lnkd.in/gsfsgN6n

Auditory textures. Morphing illustrations. Custom typography with a handmade logo. Docusign built a new brand around elements that work in perfect harmony. We helped them build a narrative that shows the world how they did it. Read the full case study https://lnkd.in/gzmRXwdK

"Stop putting people in boxes. We know humans are nuanced and we want to give them customized, real personalization. And now we can easily do that at the point of customer need." Laura Tron?took the stage at the 2024 Glossy Ecommerce Summit to deep dive on how AI is revolutionizing the fashion and retail industry. https://lnkd.in/gCCjafJv