Basemakers

Are we in the golden age for protein-rich CPG brands? SPINs data is shows brands with front label protein call-outs skyrocketing! Basemakers brand partner WILDE CHIPS is a great example. Wilde reimagined a chip made from chicken breast for natural protein. In a category that was high-carb and low-protein, Wilde immediately stands out. This concept can be applied to other large categories that lack innovation. Great job by the Basemakers team on this display and Wilde for their success!

Is seed-oil free the next big trend in CPG?! Google trends may hint at the answer... In 2024, there has been a massive interest spike in searches for "Seed Oil Free" At Basemakers, we're hearing requests for seed-oil free snacks from category managers across the grocery channel. In another recent conversation, I've heard McDonald's is in the process of researching alternative oils for their products (including ?? !) Thoughts?

Beekeeper Coffee is bringing a fresh perspective to the coffee category Powered by a team with decades of experience building brands like Nike, Beats by Dre, and Klutch Sports Group, the brand has a unique brand advantage. Crafted with a drop of honey, Bee Keeper's flavors —Double Black, Vanilla, Caramel, and Mocha—are tailor-made for youth culture and authenticity. Excited to work with the brand on expanding velocity in retail with the Basemakers team!

What happens when two besties from Hawaii match up with the sequel of last year's most streamed movie? Marketing Magic! The Better Sour x Moana 2 collaboration resulted in a delicious passionfruit flavor sure to land in many shopping carts as the blockbuster releases. Basemakers is proud to represent Better Sour in grocery retailers for our new innovative brokerage division. Together, we've seen incredible interest in this new collaboration which will be landing on the shelves in Sprouts nationwide including a highly-coveted shipper program. These types of partnerships are music to retailers ears. With over 11.6 billion viewing minutes last year, consumers will instantly recognize and seek Moana-branded items in store. This bolsters their category management playbook for both traffic-building & basket-building strategies, especially with great press such as their recent Good Morning America feature. Proud of the Better Sour team for leaning into authentic marketing opportunities to build their brand! ?? ?? Featured Cofounders: Isabella "Bella" Hughes & Semira Nikou

Did you know that 1 in 8 Americans battle hunger daily? This also includes a heart-wrenching 13 million children. At Basemakers, we recognize that many of our premium portfolio products aren't always in reach so we decided to step up our efforts. We've now donated over 350,000 meals through our partnership with Feeding America! Highly recommend partnering with this great company! #FeedingAmerica

?? Basemakers Hits 100 Full-Time Team Members! ?? From a $4k investment and a vision… To securing our first seven brand partners in three states… To maxing out credit cards just to make payroll in those early days… The gratitude we feel in growing our Basemakers family to 100+ is boundless! I remember our first summit, nine of us in San Diego, daring to set a $1MM revenue goal. Fast forward to today: we're aiming big for $100MM over the years ahead! Mistakes? We've made plenty. But every misstep has been an opportunity for us to continue to grow. I believe we've grown a lot more by embracing our losing seasons and learning from them than we have by cruising through our winning seasons. Now, with our new full service sales mgmt./ brokerage division, we’re building a platform to grow our partners from $0 to $100MM+. To our friends and challengers alike: we appreciate you both in unique ways. Keep pushing us to aim higher! Here’s to thinking big and dreaming even BIGGER!! ??

Happy Halloween from the Basemakers team!??

Excited to welcome CJ Roberts to Basemakers! CJ has a long track record of sales success in CPG with positions ranging from CMO, CSO, VP of Sales & Sr. Sales Director across a wide variety of food and beverage brands (GT's, Forager Project, Spudsy, & more) As VP of Business Development, CJ will a pivotal hybrid role in developing our brokerage portfolio to meet the needs of category managers, managing select key accounts and developing the overall brokerage division in collaboration with our management team. Please join me in welcoming CJ to the team!

GORGIE is a brilliant case study in bringing new consumers into a large existing category. A few years back, energy drinks were dominated by the "Big 3" Red Bull, Monster & Rockstar. All these brands leaned into action sports and more masculine branding. Then came Alani Nu & Celsius. Data showed both these brands brought in more females and people turned off by the masculine branding into the category. Gorgie saw this trend and leaned in with their own unique take. With functional ingredients for hair, skin and nails along with a natural formula free of artificial sweeteners, Gorgie is resonating with this growing demographic. It begs question: what other large categories have an opportunity to expand by reimagining the branding & formulation for unmet consumer wants/needs? Great work by the Basemakers team in landing this display!

OLIPOP PBC's cooler game is on fire!?? These additional placements are adding up to big numbers. Record velocities throughout the grocery channel. Kudos to the Basemakers team in their execution!