Barton & Cooney

In 2025, personalization has evolved beyond including a recipient’s name and address in the mail. Today, personalization entails harnessing dynamic data to craft customized offers, visuals, and communications that deeply connect with individuals on a personal level. Check out this engaging "Why Personalization Matters" article in Printing Impressions Magazine. #personalization #directmail #directresponse https://lnkd.in/evA9Btj5

A setback may seem like a failure or a dead end, but it frequently serves as a detour guiding us toward something better. Please trust the redirection. You are exactly where you are meant to be. #leadership #motivation #wisdom

Direct mail, when paired with informed delivery campaigns, prompts instant responses and comes at no cost through USPS. Explore the insights shared in the informative article featured in Printing Impressions Magazine. hashtag #directmail #informeddelivery #directresponse Read more: https://lnkd.in/dgA3tsVX

Have you ever considered the intricate process behind the vibrant inks that bring printing to life? It's a captivating blend of precision, chemistry, and craftsmanship! In printing, every aspect holds significance, right down to the ink selection. Witnessing the art of ink manufacturing is gratifying, from the harmonious mixing of pigments to the meticulous attention to viscosities and the stringent quality assessments ensuring consistent color brilliance. Yet, this artistry comes with its own set of challenges. From achieving precise color matches to navigating stringent environmental regulations and sustainability objectives, crafting the perfect ink involves a delicate interplay of artistic flair and scientific acumen. Discover more about the captivating ink production process in this engaging video (credit: The Printing Ink Company). It highlights the intricate complexity underlying a seemingly straightforward element we often overlook. This exploration prompted me to reflect on the pivotal role of innovation in streamlining this process for enhanced results. #printing #ink #directmail https://lnkd.in/gZRKvGCj

Ogilvy UK's Vice Chairman of Advertising and Marketing highlights the enduring effectiveness of Direct Mail amidst modern marketing trends. Read more in Print Week.#directmail #directmarketing #directresponse Link to article: https://lnkd.in/e6nHNd8u

Great leaders are known for their humility and ability to recognize and uplift others. Here are nine key qualities of a great leader: 1. Recognize the potential in individuals before they see it in themselves. 2. Take ownership of failures while acknowledging the contributions of others in success. 3. Set the standard through personal example rather than mere directives. 4. Handles pressure internally, shielding the team from unnecessary stress. 5. Focuses on doing what is right, not just being right. 6. Maintains clear communication, especially in times of uncertainty. 7. Listens attentively to comprehend, not just to respond. 8. Jumps in to assist when the team needs support. 9. Leads with humility rather than relying solely on authority. What other qualities do you believe define a great leader? #leadership #managing #inspiration

Are you interested in learning the best strategy and metrics to succeed with Direct Mail Marketing? It is a very effective tool to add to your on-line marketing campaigns. Check out this informative video from Matterhorn Business Development. #directmail # directresponse #mailing https://lnkd.in/eDwQcDyq

Are you looking to enhance your direct mail marketing efforts? Here are some valuable tips to boost your direct mail frequency and achieve positive outcomes for your clients: - Transform a single mailing into a comprehensive direct mail campaign. Repetition is key in Direct Marketing, so consider creating a series of 3 to 4 mail pieces with a consistent theme, each showcasing unique graphics and benefits. - Diversify your offers across each mailing, such as discounts, gifts, or exclusive privileges, to maintain recipient interest. - If budget constraints are a concern, focus on targeting your client's top prospects for a multi-drop campaign, reserving a one-time mailing for the remaining contacts. - Expand the impact of successful mail pieces and offer combinations by extending them to other databases within your client's network. - Optimize campaign reach by adjusting geographical or demographic parameters from previous prospecting campaigns to maximize Return on Investment (ROI). - Collaborate proactively with your client to strategize and execute campaigns effectively, ensuring optimal results. - Enhance mail deliverability by conducting a 5-year National Change of Address (NCOA) update on your client database. - When generating prospect lists, eliminate duplicates by excluding existing client records for a streamlined and targeted approach. By implementing these strategies, you can elevate the effectiveness of your direct mail campaigns and drive tangible results for your clients. #DirectMailMarketing #MarketingTips #directresponse

NatureBox, an ecommerce business that delivers natural snacks to subscribers, found a game-changing solution to boost its performance. Despite facing challenges in gaining traction initially, the company's strategic shift to a direct mail marketing approach yielded remarkable results. By implementing this new strategy, NatureBox witnessed a significant 35% surge in orders per customer and a substantial 60% increase in net revenue. This successful transition showcases the power of innovative marketing techniques in driving business growth and enhancing customer engagement. #directmail #directresponse #mail https://lnkd.in/eAJx_4S

Embrace life's uncertainties with a resilient attitude. Remember, while you can't always dictate what comes your way, you can shape your response. Stay positive and lead by example in navigating life's twists and turns. #attitude #leadership #positivethinking