BARNICKEL.co

YEAR OF THE WOOD SNAKE Wishing everyone a transformative twelve months with energetic harmony... #integrated-brand #chinesenewyear

NO CONTEXT, IN-PROJECT WORK: InDesign freak-outs continue into the New Year. Keep them coming... #integratedbrand #creativetranslation #strategicexecution

Oakland, Oregon Edition up at BARNICKEL.co...

Vote! Edition up at BARNICKEL.co...

STRATEGICALLY EXECUTING Design (and how it's done well) has always been a contemporaneous conversation. An approach, a manifesto, a style, or a success measure lives in the flow of time—solving immediate needs through time-bound responses. Let’s consider the common directive of “timeless” for a second. What is it, actually? Well, it’s a handful of styles among styles from before. It is a mindset of safety through past success. Does it look good? Sure, but for how long, starting now? We don’t know. Or, what about the “We just need something new?” Bluntly, design alone can get you to the now. Maybe that’s okay... But what if we tenaciously—strategically—looked to the future while solving immediate design needs? What if we intentionally left open ends, connections for us and others to explore and contribute to? Would styles like timeless evolve to time-full experiences? We believe so... MODEL #4, Make it so—remember, keep it obvious and compelling with unmatched depth of meaning and foresight. #integratedbrand #strategicexecution

Bco is a B Corp! We proudly announce our journey toward becoming a B Corporation just passed Certified. But as we all know, a badge is just a badge; real progress unfolds slowly and steadily and is never complete. We look forward to holding fast to our commitments, exploring new paths that may emerge, and continuing to use work as a critical medium for improvement. For any new eyes looking our way, we invite you to visit www.barnickel.co for a snapshot of our premise and output. More on B Lab and the B Corporation concept can be found here: www.bcorporation.net It all begins with a curiosity about what can be. Together, we make... #bcorp #integratedbrand

MANIFESTING INSPIRATION If we want to support the depth of peoples’ thoughts and motivations, we must allow space for visual, verbal, internal, and external processing. Yes, we all need to get from one objective to another quickly—physically, mentally, or spiritually—but we all have an inherent need for space, time, being, and being heard. MODEL #3, There are many ways to move from point A to point B; this model reminds us to always engage, plan, and design for timely (chronos) and outside-of-time (kairos) experiences. #integratedbrand #creativetranslation

Some brightness for high summer—stay cool folks! Yellow Nehalem Edition up at BARNICKEL.co...

Environments are fluid, conditions change, and the scale isn't always the same. However, the depth of creative response can (and should) always boom. Happy Forth-Aftermath, everyone... #creativetranslation

NO CONTEXT, IN-PROJECT WORK: Back again with some remixed InDesign freak-outs. The best thing about keeping everything open—always—is that you never know what may shake out... #integratedbrand #creativetranslation #strategicexecution