BarkleyOKRP

It’s official. Now, at BarkleyOKRP, “purpose” is more than a fluffy buzzword. According to our recent brand survey, when purpose is done right, it’s not just good PR - it’s a serious market mover. We’re talking about a 50% bump in performance. Get the full scoop from our very own David Gutting in WARC’s “Puttin’ on the rizz: The hidden variable driving brand purpose.” https://hubs.la/Q02TsVpx0 #ModernConsumer #WholeBrandThinking #BrandPurpose

Our own Jeff King and Tom O'Keefe appeared on a recent episode of the Great Minds podcast, where they broke down “Big Indie” and discussed the pressure of suddenly being called a “Great Mind.” #Advertising #BigIndie #Independent Advertising Week ?? https://hubs.la/Q02TjPM80

Need a fast rundown of the Fast Company Innovation Festival? Good, here goes: Our own?Andy Woolard,?EVP of Strategy, teamed up with Emily Cohen, Sr. Director of Innovation at?Pernod Ricard?North America, and they explored how evolving the client-agency relationship can be a catalyst for true innovation. Told you it’d be would be fast. ?? Catch the summary and presentation here — you won’t want to miss this. https://hubs.ly/Q02S-6570

When you’re truly hopeless, it can seem like there’s no words to describe how you feel. And so you say nothing. With that in mind, for National Suicide Prevention Month, we partnered with 988 on the “Get the Words out” campaign. We deployed trucks throughout the city with big neon-lit quotes from actual 988 hotline callers, to show it doesn’t matter what you say, just that you reach out. https://hubs.la/Q02SmcxS0 #988Lifeline #GetTheWordsOut #SuicidePreventionMonth

Turns out we’re BarkleyPORK now. A big new meaty client will do that to you. (i.e., the National Pork Board.)

Finally, a healthcare podcast that isn’t just talking about change but making it happen. Tune into our first episode of Healthcare Champions, “Lessons in Innovation,” with our host,?Sam Meers,?featuring?Jimmy Keown?and?Jason Spacek?from BarkleyOKRP Health Innovations. Dive into their journey as they tackle friction points in healthcare, pioneer BCBS’s Spira Care, and push the boundaries of patient-focused care. ?? S1E1 Lessons in Innovation https://lnkd.in/gKZtEida #ModernCosumer #HealthcareChampions #Innovation

Make room on the shelf for some new shiny Google certifications from BarkleyOKRP’s newest partner in performance media, Adlucent. ?? Google Marketing Platform Certified - DV360, CM360, SA360,?+ Google Cloud Partners ?? Congrats to all! #PerfomanceMarketing #GooglePartners More: https://lnkd.in/gwmVBrdh

Buckle up — this election cycle is set to be a whirlwind. Now’s the time to sharpen your crisis comms, tune into the political buzz, and proactively control your narrative. Don’t wait for the storm to hit; be the calm that steers through it. Whether it’s safeguarding your reputation or aligning with your values, taking these steps now will pay off long after the ballots are cast. BarkleyOKRP VP, Public Relations, Kristin Kovach weighs in on five best practices to follow: https://hubs.la/Q02QQ7b20. #Politics #PublicRelations #CrisisCommunications

When you put your product at the heart of your campaign, you are bound to make a splash. According to WARC, this isn’t just smart — it’s essential. This isn’t the first time you hear about it, but it’s the first time we have the numbers to back it up. BarkleyOKRP’s whole brand quantified research revealed that 60% of a brand's success comes from the dynamic duo of product and brand communications. WARC’s findings? Brands that nailed product-centric experiences and seized cultural moments created deeper emotional connections and boosted brand love. The takeaway? Focus on your product-driven storytelling, and you’ll see the payoff. We’ve crunched the numbers, and now we know just how much. Our chief provocateur, David Gutting, SVP and Director of Strategic Projects, discusses the benefits of making products the heart of campaigns. https://lnkd.in/gMD5qwTU #WholeBrandThinking #ModernConsumer #BrandStrategy

Shout out to Kim Chungong! Our former BarkleyOKRP Creative Accelerator Cadet turned copywriter powerhouse has been selected to participate in the ADCOLOR Conference and Awards FUTURES program. The future is bright, and it has Kim’s name written all over it. More at https://lnkd.in/d69mRdd #CreativityDemandsDiversity #AddGood #Advertising