BarkleyOKRP

Lights. Camera. Party! ??After dressing up in our BIGgest fashion, it was time to celebrate in style at Union Station Kansas City. There were a few quick words before the live band rocked out and had people dancing all night long. It was the perfect way to let loose after an exciting day. ???? #WeCreateGravity #BigIndie #NetNew

Our annual Big Indie event kicked off with a bang ?? as the Kansas City office became the ultimate playground for connection and celebration. Wandering the floors felt like a choose-your-own-adventure, complete with fried chicken, BBQ, pizza, and tacos repping KC's finest flavors. Add a whiskey tasting, a merch table stacked with must-haves, and a DJ spinning tracks to set the vibe—friendships weren’t just forming; they were thriving. #WeCreateGravity #BigIndie #NetNew

Brands aren’t built in the space between brand and performance—they’re built when every element works as one. Our resident provocateur, David Gutting, shares how BarkleyOKRP’s Whole Brand model bridges the gap to drive growth by turning brand-building into an enterprise strategy. https://hubs.la/Q02Z3Psl0 #WholeBrandThinking #BrandStrategy #Growth

Golf is coming to prime time! TGL backed by Tiger Woods and Rory McIlroy, is revolutionizing the golf scene as we know it with high-speed, team-led virtual golf starting Jan 7 on ESPN We brought their bold brand identity to life— Topgolf meets team sports, with a shot clock, mic’d-up players, and a 64-foot simulator. It’s golf like never beFORE. Read more about it: https://hubs.la/Q02YYF4K0 Watch the promotional spot: https://hubs.la/Q02YYqsk0 #ClientLove #Golf #Sports

Exciting news: we won six Clio Sports Awards! Both “The Net - Block the Negativity” for the Chicago Sky WNBA and “Falling for Football” for the Kansas City Chiefs were recognized. Just goes to show that amazing creative work can also be meaningful. ?? See the Chicago Sky work here: https://lnkd.in/gjPfZNtv ?? See the Kansas City Chiefs work here: https://lnkd.in/g5M5DNxa Let’s go teams! #AwardsSeason #ClientLove? #Winning

In our latest episode of This Modern Brand, Francesco Lagutaine, CMO of USAA, breaks down what it means to lead with authenticity. From reshaping the CMO role to driving growth without a single branch or salesforce, Francesco shows how genuine connections and shared values drive success. His approach—staying relevant through eSports and meaningful partnerships—reminds us that true brand strength lies in trust, not flash. Dive into the full conversation at https://hubs.ly/Q02X-f9q0. #ThisModernBrand #Podcasts #ModernConsumer

Big news! Our partnership with Global Industrial Company and Adlucent (our new tech platform) just made it to the finals for Microsoft's Client Partnership of the Year. Proof that when you combine whole brand thinking, modern consumer insight with fearless collaboration, the results speak for themselves. Let’s bring this one home! More: https://hubs.la/Q02XNwmr0

When two creative directors who love reality TV as much as we do write an ad, you get *Nada Yada Island*—a wild spoof where people dump their toxic wireless exes on a dating show gone wrong (or is it right?). With stars from Love Is Blind and Love Island, drama, drones, and some serious tea-spilling, we turned a simple campaign brief into a reality-TV miniseries. Fans are now begging for Season 2, and honestly, so are we. #RealityTV #WirelessCarriers #Advertising https://hubs.la/Q02Wjk5S0

Fasten your seatbelts. We’ve been named AOR for Signature Aviation - one of the world’s best full-service private aviation servicing companies, operating out of 38 of the top 50 busiest airports in the U.S. #BigIndie #ClientLove #BigWins https://hubs.la/Q02WhFgF0

The lightbulb is dead. Long live the octopus. BarkleyOKRP's Matt Mills says it’s time for advertising to ditch one-hit wonder creative and embrace an idea with legs that flex, stretch, and evolve across platforms like a badass content octopus. ?? Read all about it here: https://hubs.la/Q02Wc2Jv0. #AddGood #BigIndie #Advertising LBBonline - Little Black Book