BarkleyOKRP

When you put your product at the heart of your campaign, you are bound to make a splash. According to WARC, this isn’t just smart — it’s essential. This isn’t the first time you hear about it, but it’s the first time we have the numbers to back it up. BarkleyOKRP’s whole brand quantified research revealed that 60% of a brand's success comes from the dynamic duo of product and brand communications. WARC’s findings? Brands that nailed product-centric experiences and seized cultural moments created deeper emotional connections and boosted brand love. The takeaway? Focus on your product-driven storytelling, and you’ll see the payoff. We’ve crunched the numbers, and now we know just how much. Our chief provocateur, David Gutting, SVP and Director of Strategic Projects, discusses the benefits of making products the heart of campaigns. https://lnkd.in/gMD5qwTU #WholeBrandThinking #ModernConsumer #BrandStrategy

Shout out to Kim Chungong! Our former BarkleyOKRP Creative Accelerator Cadet turned copywriter powerhouse has been selected to participate in the ADCOLOR Conference and Awards FUTURES program. The future is bright, and it has Kim’s name written all over it. More at https://lnkd.in/d69mRdd #CreativityDemandsDiversity #AddGood #Advertising

More high-fives: This time to the BarkleyOKRP Fellowship Class of 2025! Meet Kandace Buckner (Left) and Rafi Chaudry! Kandace joins us from The Educator Academy and is diving into GEHA Health during her rotation. Rafi, hailing from Torn Label Brewing Company, is working on Red Lobster as part of his curriculum. We're all about forging inroads of BIPOC talent into leadership ranks. This one-year, paid rotation program mentors and develops diverse talent, equipping them with the skills to rock a leadership role. Ensuring diversity at both junior and senior levels? Challenge accepted! For more on the program, check out https://lnkd.in/g2g9Hq5D #CreativityDemandsDiversity #AddGood

Our big indie just got a little bigger! Welcome Sean Corcoran, our new President of Media and Analytics. He sat with Ad Age to spill the tea on what to expect. Check out the full article: https://lnkd.in/g7Wb6RH2. #Independent #Advertising

It's an exciting time to be a WNBA (Women's National Basketball Association) fan! But high viewership means high exposure and, unfortunately, more online hate. It’s time to block it and support players' mental health. So, we’ve teamed up with The Net x The Chicago Sky WNBA to do just with our latest campaign, “Block The Negativity, Post Up Positivity.” This year, we developed an AI-powered tool to block the negativity on Chicago Sky players' feeds in real time. To launch it, we created a powerful film showcasing the side effects of online hate. Visit https://takeittothe.net/ to learn more about our mission and what you can do to help #PostUpPositivity. #ClientLove https://lnkd.in/gjPfZNtv

Our CEO, Jeff King, spoke with the Kansas City Business Journal about the agency's growth strategy through mergers, acquisitions, and investment in talent and technology.? BarkleyOKRP's mission is to create a "big indie" model that competes with industry giants and maintains our independent spirit and Midwest values as we expand into new markets across the U.S. #AddGood #BigIndie #Advertising https://lnkd.in/g6i2RTQi

Huge high-5 for the BarkleyOKRP Creative Accelerator Voyagers! We all know the advertising industry needs diversity, so we did? something about it. Enter the Creative Accelerator: a portfolio school? inside our agency, where talent gets a full-time salary, benefits, and? a front-row seat to creativity. Meet our fantastic foursome (L to R): - Moose Tall is joining us from AAMBC Inc. + Crux KC and is ready to shake things up! - Ryan Wilson, who made the epic leap from the University of Missouri-Columbia to BarkleyOKRP. - Julisa Medina Deal Real is bringing brilliance from Washburn University. - Anita Ngo joins us from the Marcus Graham Project with fresh ideas and perspectives. These Voyagers are here to change the game and elevate our industry. Buckle up; it’s about to get interesting! For more on the program, check out https://lnkd.in/g2g9Hq5D #CreativityDemandsDiversity #AddGood ?? = Keonté Carter, MBA

It’s hard to keep up with the seismic shifts of social media these days, but don’t stress. We’ve got you. Our State of Social report will help your brand keep a thumb on the pulse and pace of change in social media. Find out where social has been, where it is now, and where it’s going so you can prioritize your organic and paid efforts and build long-term strategic partnerships to reach your audiences. Check out the full report here: https://lnkd.in/gU576FYF #SocialMedia #DigitalStrategy #ModernConsumers