Bark Media Co.

Learning about the true history of #Thanksgiving is a powerful way to kindle justice for Indigenous peoples and reconnect with our neighbors and the earth. Check out this incredible collection of resources from our client Bioneers to learn more.

🌱 With many of our clients in the impact investing space, we recognize the critical role businesses play in driving systemic change. Joining the American Sustainable Business Network (ASBN) is one of the most recent steps Bark Media has taken to create a positive impact and build community with impactful business leaders across the country. Engaging with a community of like-minded leaders inspires us to amplify the stories that matter. We’re honored to be among inspiring ASBN members, including: Ben & Jerry's, Seventhgeneration, Patagonia, King Arthur Baking Company, EILEEN FISHER, INC., Naturepedic, ECOS by Earth Friendly Products, Case Medical, Inc., Thousand Hills Lifetime Grazed, and B Lab. #ASBN #ImpactInvesting #SustainableBusiness #RegenerativeEconomy #StorytellingForGood

Do you have a clear plan to grow your audience in the new year? 📈 Ads, algorithms, and AI have made it increasingly difficult for impact organizations to capture people’s attention. Bark’s audience-first messaging framework empowers our clients to rise above the noise of the online ecosystem, own their audience, and build champions who are in it for the long haul. “Bark Media has transformed how we communicate about our programs and our organization, expanding our audience and enabling us to cultivate a larger, more diverse green chemistry community,” says Nicki D'Onofrio Wiggins, COO of Bark Client Beyond Benign—Green Chemistry for a Sustainable Future. “Not only has Bark increased our community reach, but with their help, we have attracted new funders and strategic partners.” As you develop innovative solutions to the world’s biggest challenges, Bark’s marketing and storytelling expertise can support you in building an aligned audience that cares about your work. 🖇️ Connect with us to learn more: https://lnkd.in/g3rvnRPj #AudienceFirstMessaging #ContentMarketing

Core messaging communicates what you want to achieve, why you want to achieve it, and, most critically, why your audience members should care. 📳 We are all bombarded with messages, ads, and asks. If your audience doesn’t quickly understand why it matters to them, they’re likely to move on. That’s why Fizzy reminds us that you must be able to connect our mission to the specific cares and values of your audience. 🐶💬 Developing core messages is a critical step in Bark Media’s audience-first messaging framework. This framework brings intentionality to your content and helps you engage the people most likely to become your supporters and advocates. 🎯 Learn more about creating effective core messages in this guide from Bark: https://lnkd.in/gDE3mP8y #CoreMessaging #ImpactStorytelling #StrategicCommunications #ContentMarketing #BTheChange

🏦 Banking structures are integral to our economic system, and they must be part of the transformation if we are to transition to a more #RegenerativeEconomy. Unlocking and directing capital to create the world we want  — and not support extractive industries and inequitable systems  —  is among the most powerful levers necessary to develop and scale innovations to address the world's shared challenges. Innovative purpose-driven banks are actively working to remodel these systems, showing us the power of intentional change. As a content marketing agency dedicated to impact-driven businesses, Bark Media has a behind-the-scenes perspective on efforts toward systems change across sectors, including the critical work toward building a regenerative economy. As part of an ongoing series highlighting Certified B Corporations leading the way, Bark Media sat down for a conversation with Kenneth LaRoe, the CEO of Climate First Bank, an FDIC-insured digital community bank founded to combat the climate crisis. Read the interview on #BTheChange: https://lnkd.in/gayRpr_E #ClimateChange #Finance #ImpactInvesting

Bark Media team members Jennifer Kongs, Jenny Sands, and James Duft were on-site in San Francisco last week as thousands of people in the impact community gathered for SOCAP24, an annual convening that draws entrepreneurs, investors, large financial institutions, and others from around the globe. Through informative sessions, workshops, and networking opportunities, #SOCAP24 encourages people to connect over a shared sense of purpose. SOCAP Global and parent organization Sorenson Impact Institute are Bark clients that fuel our passion for creating quality content that is both engaging and truly impactful. After another year of witnessing the positive energy of collaboration in person, we're reminded of the power of our aligned missions to tackle the world's toughest challenges and craft content that drives meaningful change. #ImpactInvesting #SOCAP #MissionDriven #ImpactEntrepreneurs

Tomorrow is Election Day! Have you previewed your ballot? 🗳️ Decide on special issues before you head to the polls to make your voting experience easier and more impactful. See sample ballots for any state here: https://lnkd.in/gPhabTBn We believe that voting is not just a right — it is a responsibility. As a member of Civic Alliance, we're committed to strengthening democracy through initiatives that encourage participation in the upcoming election. To empower all of our employees to vote, and in alignment with civic engagement best practices recommendations, the Bark Media office is proud to provide Election Day as a paid day off to all staff. #ElectionDay2024 #CivicAlliance #CivicService #BCorpValues

Our newest team member, Fizzy, is something of a mission-driven marketing prodigy. 🐶💬 She says your organization can be doing so many things right — but if your communications strategy is unfocused, you won't reach anyone in a meaningful way. That’s why you’ve got to focus on your audience. An audience-first messaging framework brings intentionality to every piece of content and uses it to build and engage with the people most likely to become your supporters and advocates. Your organization’s mission and values must be conveyed through authentic, strategic messages that will compel your most important audience members to take meaningful actions aligned with your goals — whether that means buying, donating, volunteering, partnering, or advocating. ➡️ Read more about how Bark Media helps #BCorps, purpose-driven businesses, and nonprofits make messaging a powerful asset for their organizations: https://lnkd.in/gy84G6i9 #BTheChange #ContentMarketing #MarketingStrategy

Through Bark Media’s work across the impact ecosystem, we get a big-picture view of the various levers being pulled to help drive systems change. One of the most critical components of developing and scaling solutions lies in redirecting capital toward proven approaches and innovative technologies. This month’s newsletter highlights changemakers using capital to make a positive difference — at Climate First Bank, an innovative B Corp, and at SOCAP24, an annual gathering of the impact community — and ways that businesses can encourage a resilient democracy through voter participation and responsible political engagement. We invite you to explore the articles and resources in our latest edition of Stories Matter! SOCAP Global #ImpactStorytelling #BarkMedia #ImpactInvesting #ImpactEcosystem #SOCAP24

Most nonprofits bring in a huge slice of their online revenue in the final months of the year. Is your end of year fundraising strategy ready? At Bark Media, our advice is to start with storytelling. 💬 Considering that impact is the most powerful driver for donations, it’s crucial to tell your impact story in a way that resonates. In this guide, we’ve compiled a few things to consider as you align your year-end goals and digital marketing strategy: https://lnkd.in/gnBK5F3X 💡 Looking for support? Contact us! Bark has supported dozens of nonprofits in successful end of year giving campaigns. Reach out to discuss how we could help you increase your fundraising efforts: https://lnkd.in/gGNCZ9mu