Barbarian

“We should not necessarily expect ourselves to be product experts…but we should be the people experts, we should be the customer experts, and working across various industries really helps us be that for our clients.” Our CEO, Joe Maglio, joined Steve Barrett on Campaign US's #CampaignChemistry podcast to discuss his dual roles as President of Cheil North America and McKinney CEO. He emphasized the value of advertising to the overall economy and shared insights on future trends, including the impact of AI on the industry. ??? Read and listen here: https://lnkd.in/ekQH86WP

"Gen Z consumers don't just purchase products; they invest in the experiences and values that a brand represents," writes Madeline Mulvey, marketing and content manager at Barbarian.

Barbarian is proud to be among those sponsoring last night’s 30th Annual Neighborhood Dinner for The New York Women's Foundation in the Bronx! ?? It was a powerful evening celebrating inspiring women and a foundation committed to advancing justice across NYC and beyond.

“From design choices to social media strategies, the brand experience Gen Z not only wants but craves revolves around breaking taboos, embracing honesty, and being transparent—ultimately building genuine trust between brand and consumer.” Check out ‘Gen Z and Sexual Wellness Marketing — 4 Lessons for Legacy Brands’ on Ad Age by our very own Madeline Mulvey and dive into how legacy brands can draw inspiration from today’s boldest sexual wellness pioneers to engage Gen Z and cultivate lasting trust. ?? Read: https://lnkd.in/eqUUv3Nz

Explore Phase III of our New Era of Women’s Sports report, The Star + Social Power. ?? This phase dives into the most popular women’s sports of 2024 and what’s happening with them on social from a content perspective. Our strategist, Danielle Moss, breaks down why the influence of Women+ sports presents a unique opportunity for brands in this new era, where sports fandom is becoming more culturally intertwined and participatory, fueled by the power of social media. View Phase III: https://lnkd.in/gfunMyph

Ahead of the upcoming presidential election, brands have?pushed for influencers to be apolitical?as well as?planned “dark periods”?where they’ll pause influencer marketing campaigns. That will likely be the new norm even after Election Day, but influencer marketing and agency execs believe it’ll usher in a new era of marketers getting to know the influencers they work with better rather than totally pausing the relationship all together. “Creators are only going to play an even bigger role in [the] future,” said Ryan Tristan Jin, vp at influencer marketing shop Obviously, adding that working with influencers and creators to address things like mental health, economic concerns or civic engagement can allow brands to continue to be present but avoid political bias. “Taking a backseat every single time [there’s an election], that may not be prepping your brand for the future.” In this piece by Kristina Monllos, we also speak to BRANDON SOLIS of Havas, Arianna Coxe of Barbarian, and Danielle Wiley of Sway Group. #influencermarketing #election2024

Ahead of the upcoming presidential election, Digiday explored how marketing execs believe in deeper relationships, and how understanding influencers can avoid potential backlash in politics. We’re proud to share that our very own Arianna Coxe, Account Director, was featured for her perspective on this: “These are individuals that you’re hiring to be a spokesperson for your brand... My number one filter is understanding the audience expectations from this creator, their core followers, expectations of content from these creators. ” - Arianna Coxe Check Out the Full Article: https://lnkd.in/edub8-pR A great piece by Kristina Monllos ??

Happy Halloween from Barbarian ?? Who do you think won the costume contest? Photos by Papa Osei-Bonsu

Loving our new coworker… but now there’s a lot more competition for Barbarian of the Month ??

We enjoyed attending Vimeo REFRAME yesterday, diving into the future of video, particularly through the lens of AI, and gaining insights from an incredible lineup of speakers, including the legendary?Martha Stewart. An honorable mention and quote from Elfried Samba's session on increasing social media engagement with video and community: "How do you turn your community into co-creators? You keep showing up," while also expressing the importance of real stories > made-up narratives. Thanks for having us Vimeo ?? Jeff Blackman Madeline Mulvey