In a little #ThrowbackThursday action, we're sharing part of a corporate identity package we created for National Franchise Consultants and Accountants waaaaay back in 2011. Their association helps count and find profitability in a lot of french fries... and all the operations for franchise owners. #tbt Note the condiment colors and the bar chart made of fries. Yum!
关于我们
BANKTASTIC?, a marketing agency for financial brands. We build outcomes-based programs that help banks, credit unions and other financial organizations build love, loyalty and profit. ? Our proprietary National Millennial Advisory Board is invaluable to clients who want to be relevant to millennials: who by 2030 will be the richest generation in history. ? Our work spans branding and rebranding, advertising, customer experience, business development and innovation.
- 网站
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https://banktastic.com/
Banktastic?的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Topeka，Kansas
- 类型
- 私人持股
- 创立
- 1998
- 领域
- websites、video、photography、financial branding、marketing、advertising、millennial research、digital marketing、customer experience、public relations、branding和rebranding
地点
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主要
获取路线
923 S Kansas Avenue
Loft Suite 7
US，Kansas，Topeka，66612
Banktastic?员工
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Martha Bartlett Piland, CFMP
Solving complicated marketing problems ??Speaker ? Best Selling Author ? Brand Strategist ? Yogi ? President at BANKTASTIC? and MB Piland Advertising…
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Alexandra Goodpasture Reilly, CFMP
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Beverly Bolnick
Associate Publisher at American Business Media
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Rachel Kindred
Airport Customer Service Agent at Unifi
动态
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Many thanks to the inimitable ??Eric Cook, MBA for the shout out on Martha Bartlett Piland, CFMP's new book, "Don't Just Brand There, Do Something," which will be available March 11. We always appreciate the deep insights and fun Eric brings to any financial marketing discussion. (Or any discussion, for that matter.) If you don't follow him, you should!
?? Recovering Banker ?? AI Advocate ???? Digital Marketer ?? Mastermind Mentor ?? Public Speaker ??? Podcast Host ??♂? Avid Cyclist #SocialBankers
I recently got a surprise in the mail. Martha Bartlett Piland, CFMP sent me an autographed copy of her latest book, "??????'?? ???????? ?????????? ??????????, ???? ??????????????????" and I can't wait to dig into it. ?? Martha is a class act - and if you're not following her, you need to. One recent example of her awesomeness is from our February #HappyHour live event last month. When kicking off the event, I asked what everyone wanted to talk about. In case you've never been on a Happy Hour, these are not structured or "agenda-driven." They are about whoever shows up and ???????? ???????? ???????? ???? ???????? ??????????. That being said, she immediately turned the tables and prompted me to chat about our recent award and the nice recognition our team received from the International Franchise Association. That was so sweet - and quite unexpected. ??♂? Of course after I shared the news, I flipped the script on her and we spent the next several minutes ?????????????? ?????????? ?????? ?????? ???????? - yup, the one in that picture, which is teed up for my next read. As you plan for your next week, what's something that YOU can do to put someone else first and make their day? ?? Send them a book you think they'll like (even if you didn't write it). ?? Write a handwritten note and drop it in the mail. ?? DM a random connection to tell them how they have impacted you. ?? Or pick up the phone to actually tell them... And thank you, Martha, for thinking of me and making my day. ??
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FIWOOT-what!? Banks and credit unions who want to help #millennials into an independent financial future must understand what that future looks like to this important audience. It is not what their parents and grandparents envisioned. This article shares research from the Banktastic National Millennial Advisory Board and has recommendations about technology, marketing and messaging that will resonate—and help these millennials feel understood.
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Tightwad Bank. Yes, it was legit (but they are no longer in operation). See this post from Martha Bartlett Piland, CFMP for some ways to think about such a unique #financialbrand. Thank you, Alexandra Goodpasture Reilly, CFMP for finding this interesting bank. https://lnkd.in/gZ4SGb_J
Solving complicated marketing problems ??Speaker ? Best Selling Author ? Brand Strategist ? Yogi ? President at BANKTASTIC? and MB Piland Advertising + Marketing
My colleague just alerted me to Tightwad Bank. At first, I thought it was fake, but it was a real bank in Missouri (no longer in business). It's named after the town, but I see so many #branding opportunities with a name like this. They could play off the negative moniker and turn it into a positive. ?? We respect people who are frugal and we'll help them maximize their money. ?? We can help people avoid being penny-wise and pound-foolish with the right kind of counsel. ?? We can help rehab those spendthrift types and guide them to a more successful financial future. They could also: ?? Have a lot of fun with Scrooge at Christmas time on socials. ?? Offer free coffee to the people who come into the branch with a refillable cup (I.e. we'd never spend $5 on a double mochaccino latté with heavy cream and extra foam.) ?? A memorable social media hashtag #tightwad ?? Join the Tightwad Club ?? Plus, the PR opportunities are endless... What would you do with a bank like this? Lou Carlozo ??Eric Cook, MBA John Hanley Britney Campbell, CFMP Kurt Knutson Bryan Clagett Photo credits: an anonymous person on Yelp! and Google Maps.
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Sharing an update on Martha Bartlett Piland, CFMP's forthcoming book, "Don't Just Brand There, Do Something." Watch for details on the March publishing date coming soon. https://lnkd.in/gJMACQ5b
Solving complicated marketing problems ??Speaker ? Best Selling Author ? Brand Strategist ? Yogi ? President at BANKTASTIC? and MB Piland Advertising + Marketing
Finally! All interior design is complete. Cover art is outta here. My new book should be in print and digital very soon... I can't wait to share the details with you. #FinancialBranding #DoSomething
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Employee surveys: an excellent tool to gauge love for your brand and to see red flags before trouble happens. Trying to DIY-it and shoot from the hip can lead to problems. Alexandra Goodpasture Reilly, CFMP will be conducting a webinar for American Bankers Association on March 25 "Employee Surveys, the Good, the Bad and the Ugly." She'll share: *?? Who should be involved in the planning. *?? Potential pitfalls to avoid in survey design and deployment. *?? What should happen once the results are in hand. Hope to see you there! (Registration link in comments below.) #EmployeeSurveys #EmployerBrand #Webinars
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Often, on the surface, TV is simply for entertainment. But we think inspiration is everywhere if you take a few moments to look further. Martha Bartlett Piland, CFMP's blog post about the show Burn Notice (2007-2013) has some very smart rules for #marketingstrategy from some savvy (and entertaining) spies.
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We always appreciate shout-outs! Thanks to Stacie Tindle, CFMP and the team at United Consumers Credit Union for the props. It's been great working with you and we're excited to go live very soon.
We are launching a new website the first week in February to make it even easier to find information, access your accounts and connect with our products, services and team. We are working hard with the hardworking to reach your financial goals!
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Bank and credit union friends: the millennial audience you need to serve is not going to you for financial advice. They're going to strangers instead. That should raise some alarm bells. This article by Martha Bartlett Piland, CFMP has some surprising findings - and recommendations on what you can do. #MillennialsTodayMillionairesTomorrow #AskingForAFriend
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What do hamsters and bankers have in common? That's a question answered by Martha Bartlett Piland, CFMP in her book Beyond Sticky published in 2019. #ThrowbackThursday Her next book will be out in March, but Beyond Sticky is still very relevant for banks and credit unions finding themselves in commodity brand positioning.
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