Balihoo

Thank you, Zack Dugow, for sharing your insights on the importance of having a few skilled professionals rather than a large team of less talented individuals! Insticator

All great things come in sets of three. As was the case with this IAB Three fun nights out Three rounds of golf (one in the dark...thank you Andrew Dumas and Mathieu Roche, one more hole became 9 more holes) The amount of times that the crew at the JW Marriott bar asked everyone to leave and go to bed ;) (you guessed it...three) Epic times, with epic friends doing dynamic things, you couldn't really ask for much more than that. Looking forward to the next time that the gang all gets together again, navigating to yes (thank you Ben Barokas) If you ever need a good time... you get Barry Adams and Rotem Shaul to sing "Hey Jude" in-front of the local crowd in Palm Dessert ;) ... it gets the people going. Pro golf tip: The more transfusions the better everyone plays Jeff Meglio, Barry, myself and Ryan McBride especially.

This week on the Gold with Gould podcast, I'm joined by Zack Dugow, the founder and CEO of the COOL company. In this episode, Zack breaks down how startups can master marketing, navigate?#AdTech?and?#MarTech, and scale their efforts without overspending. ?? Watch the full episode:?https://lnkd.in/epU_3tgs

Big news! The COOL Company has been named to the 2024 Deloitte Technology Fast 500? for the third time as the 314th fastest growing company in North America! ?? Our relentless commitment to revolutionizing the fragmented adtech ecosystem has fueled remarkable growth and innovation. A huge thank you to our incredible team and partners who’ve made this achievement possible. We’re just getting started on our mission to create a better experience for everyone in the advertising world. Want to learn more about our journey and what’s next? Check it out here: cool.co

What an epic ADWEEK, it was non-stop action with some small breaks to catch your breath. Big shoutout to Audigent for an awesome dinner event and to Mike Richter and the whole unplugged team, the event was a jam. It was certainly a marathon and not a sprint type of week. It finished with a fantastic send off at Worthwild bar with some Hall of Famers. Ben Barokas, Drew Stein, Jay Stevens, Barry Adams, Carly Allcorn, Matthew Schulte, Samantha Dascher, Chris Meredith, Michelle Kim, Jessie Gruber, Mollie J Garza (she/her), Mike Richter, Anthony Mauro, Michael Zacharski, Matthew Schulte, Heather Carver, Jennifer Q. Chen, Katherine Tuluzova, Jeff Meglio, Joe Zawadzki, David Kashak, Anthony Gonsalves the COOL company

?? Découvrez notre dernière collaboration avec Withings, marque de luxe de produits connectés, sur #META pour le marché américain ! ???? Cette campagne a été l'occasion de déployer notre technologie #DCO sur les plateformes Facebook et Instagram, en explorant de nouvelles possibilités créatives pour la marque. ?? Points clés de la campagne : Utilisation innovante des formats #PaidSocial sur META · Créations personnalisées pour différents segments d'audience · Ciblage de la Gen Z et des Millennials dans 8 états américains · Adaptation des visuels produits selon l'age des utilisateurs Cette collaboration illustre parfaitement les possibilités offertes par l’automatisation créative sur le format paid social #DCO. ???Curieux d'en savoir plus sur cette campagne ? Cliquez ici pour découvrir le cas complet sur notre site web ???https://lnkd.in/eYRm2-UE Intéressé par les possibilités créatives du paid social ? Parlons-en ! ────── ?? Check out our latest collaboration with Withings, a luxury brand of connected devices, on #META for the U.S. market ! ???? This campaign gave us the opportunity to deploy our #DCO technology on Facebook and Instagram, pushing creative boundaries for the brand. ?? Key highlights of the campaign : · Innovative use of #PaidSocial formats on META · Customized creations for different audience segments · Targeting Gen Z and Millennials across 8 U.S. states · Product visuals tailored by user age This partnership showcases the power of creative automation in paid social DCO formats. ?? Curious to learn more ? Check out the full case study on our website ?? https://lnkd.in/e9yi5-iY Interested in exploring creative possibilities in paid social ? Let’s connect ! #PaidSocial #DCO #CreativeAutomation #Withings #META #aCOOLcompany

We’re honored! ?? Our screen cleaner from Balihoo made the top 9 best franchise swag of 2024! ?? Big thanks to Ali Kraus, CFE at Benetrends Financial and Brynn Gibbs at Consumer Fusion for the shoutout and to our amazing team for making it happen. Check out the full list in the post below! #FranchiseSwag #Balihoo #BeCOOL

The Digiday Publishing Summit is just around the corner, and we can’t wait to head to Miami! Zack Dugow, Joe Cohen, and Sumeet K. will be repping the COOL company at the event, so if you're going, let's connect! #theCOOLcompany #DigidaySummit2024 #PublishingFuture #BeCOOL

You’ve heard the stories: Millennials are opting out of having kids, and instead lavishing gifts and attention on their “fur babies.” This is great news if you’re a Labradoodle — or if you’re one of the hardworking franchisors and franchisees of pet-related businesses looking at a fast-growing market segment and seeing dollar signs. Discover how pet businesses can leverage PPC campaigns, social media, DOOH advertising, and email marketing to reach and engage pet owners effectively — actionable strategies to help your pet franchise thrive in a competitive market. Check it out on our blog:?????? https://lnkd.in/gSQixypt #Balihoo #IFA #Franchisors #Franchisees #Marketing

This September, the Digiday Publishing Summit is landing in sunny Miami, bringing together top media executives for an in-depth exploration of the publishing industry's future. From crafting effective subscription models to leveraging AI for direct sales and optimizing inventory in a cookie-light world, this summit promises crucial insights and actionable strategies. We’re pleased to have Zack Dugow, Joe Cohen, and Sumeet K., representing the COOL company at this prestigious event. If you’re attending, we’d love to connect! Reach out to explore opportunities for collaboration and innovation. #theCOOLcompany #DigidaySummit2024 #PublishingFuture #BeCOOL