Bais Creative & Public Relations

Matcha. CBD. Keto. Plant-based Meat. Every ExpoWest has its trends, so in advance of this years chaos, I challenged a few industry friends to share their predictions for this year's show beyond the obvious fact we'll all get sick from sampling too much. Here's what they had to say: ?? Brands Jumping Aisles – Amrit Richmond Category lines are blurring and brands aren’t staying in their "lanes." Banza expanded from chickpea pasta to frozen pizza. GoodPop sells popsicles & kids’ sparkling water. BelliWelli has wellness powders and bars. This shift isn’t just about chasing trends—it’s about redefining what a brand can be. Expect more companies to hop aisles as they build portfolios that serve consumers across multiple occasions. ???♀? Protein in Everything – Nate Rosen Protein is the star of the show, expanding well beyond bars, powders, and shakes. Whether it’s casual consumers upping their intake or fitness enthusiasts chasing macros, brands are adding protein to nearly everything. Expect more whey-based products for taste and texture, while plant-based options lean into blended proteins (pea, hemp, brown rice) rather than single sources. ?? The Great Cocoa Swap – Chloe Gordon Chocolate’s in trouble. Supply chain disruptions—poor harvests, extreme weather, aging trees—are sending prices soaring. Meanwhile, ethical concerns like child labor and deforestation are pushing brands toward alternatives: bean-free chocolate, stricter traceability, and cocoa-free flavor innovations. I predict new brands will reimagine chocolate-inspired indulgence without cocoa at all. ?? Regulatory Navigation & Preparation – Rifle Hughes You won’t see it in booth promotions, but expect major behind-the-scenes conversations on trade, regulations, and industry volatility under a new administration. What’s shifting for ingredients, formulations, labor, supply chains, and claims? It’s still unfolding—but Expo West is where industry leaders will be swapping insights. ?????? Culture, Community & Conscious Innovation – Anna Ison?? The future of food isn’t just functional—it’s flavorful, cultural, and deeply intentional. Brands are doubling down on global influences, infusing bold international flavors into everyday staples. At the same time, women’s health is finally getting the spotlight it deserves. From menopause support to hormonal balance, we’re seeing a surge of products addressing women’s needs at every stage of life. This movement isn’t just about what we eat—it’s about who we’re making space for in the industry. My 2 cents: We'll see the Siete Family Foods effect - their sale and success will further inspire brands to lean into cultural narratives and authentic stories to stand out. Lookout for Loisa's rebrand, COYOTAS, Ayéya, Maazah & Peepal People as just a few show stoppers. SO, let’s see which predictions come true. Drop your hot takes in the comments as well and see you on the show floor ??

The Bais team has been busy this week! ?? ???Corrie Miserendino?is prepping social-forward video for?Grand Hyatt Tampa Bay's upcoming on-property amenity launch (we're already swooning!) ???Bailey Floyd?captured retail content for?Big Tree Farms Inc.?at?Publix Super Markets ???Marlena Hoffman?and?Alexa Loaiza were?on site at?Hyatt Regency Coral Gables in Miami?for a property visit in Coral Gables ???Hope Josie Drury?and?Lillian Grubbs?are prepping an exciting launch for?Proud Source Water?(stay tuned!) ???Samantha Vancil?revamped?Evara Health's Q2 IG strategy because engagement is our love language ????Kristen Skladd?is prepping to host media and influencers for an upcoming chef visit at?Four Flamingos (Hyatt Centric Key West Resort & Spa)

I'm writing a story for the Washington Post travel section about?how the traditions and rituals of greeting and seeing off folks at the?airport?are experiencing a bit of a comeback, with a handful of major?airports?around the U.S. offering visitor/guest passes to non-passengers so they can get through security to meet and/or see off passengers at?gates. I'd like to include anecdotes from folks who either continue to participate in gate greetings/goodbyes or who are starting to revive the tradition. I'd love to hear from anyone who's participating in airport gate greetings and goodbyes. My deadline is mid next week! Message me or text at 813-220-8216. Thanks!

Q&A with our new Social Media Manager Corrie Miserendino ? ?? With over 8 years of expertise in social media strategy and brand development across the Tampa Bay region, Corrie has cultivated a portfolio working with a variety of brands, including Creative Loafing Tampa, Armature Works, Feeding Tampa Bay, and our very own Tampa Bay Lightning and Buccaneers. Her specialized focus on hospitality, trend spotting and innovative content creation has established her as a leading voice in digital brand storytelling and social media engagement. ?? Why are you excited to work at Bais? "I look forward to highlighting and elevating amazing businesses across the Tampa community." ?? Favorite thing about social media? "Personifying brands and building connections with audiences." ? ?? My favorite quote: "Never let the fear of striking out keep you from playing the game." An oldie but a goodie. ? Help us welcome Corrie to the Bais team by dropping a ???? or ?? in the comments below! ?? #BaisMakingWaves #SocialMediaAgency

Trends we love...and trends we are ready to leave behind. ??♀? As publicists, we’re always tracking the latest trends, spotting what’s on the rise, what’s fading and what’s resonating with both consumers and the media. Some of these trends took off in new ways that we would have never expected (but loved), and others may have overstayed their welcome. Here’s a look at our PR team’s top “ins” and “outs” from the past year. ?? INS The Rise of Experiential Dining Immersive experiences are on the rise, and rightfully so. From interactive chef’s tables to immersive pop-up dinners, we’ve loved seeing our clients and other F&B brands and venues transform dining into an experience. These creative concepts not only offer guests something memorable but also provide fresh angles for us as publicists. The Continued Growth of Podcasts Podcasts have officially cemented their place as a powerful platform for long-form storytelling in the last year, and we hope that they’re here to stay. According to Backlinko, “in the US, an estimated 135 million consumers listened to a podcast in the last month (as of 2024). That’s an increase from 120 million monthly podcast listeners in the US in 2023.” While many platforms prioritize short-form content, podcasts offer a refreshing alternative – engaging, in-depth conversations that fit into daily routines, whether commuting to work, working out or unwinding at home. We’ve loved staying up to date with our favorite podcasters, such as Pitching Powerhouse with Jeneration Academy, to stay informed on a multitude of topics in PR. OUTS Over-the-Top Beverage Gimmicks Staying on top of new F&B trends is one of our team’s favorite aspects of the industry to monitor. However, the recent wave of bizarre takes on classic cocktails (caesar salad martinis, we’re pointing at you) has left us shocked. While we appreciate a playful, creative take on a classic cocktail, we’re hoping for a return to innovation that enhances the experience rather than going overboard.? Overuse of AI-generated responses without a human touch or real creativity As we all know, AI has been on the rise over the last year. While it’s a powerful tool, consumers and journalists alike can spot AI from a mile away. We hope that in 2025, we see a combination of AI efficiency with human creativity, where crafting messages is still personal and genuine rather than robotic. As we step into another year of trends, we’re excited to see what new ideas take off and which ones we’ll be ready to leave behind in 2025 – like salad-flavored cocktails. *** Written by Senior PR Coordinator Marlena Hoffman.

What do we love? ??? BAIS photoshoot days ??? ? ??? This morning,?Alexis Vazquez?captured our PR team for a city inspired shoot ??This afternoon, our Bais social team is capturing new cocktail reels & photography at?Ceviche Tapas Bar & Restaurant ??Then off to the beach for a?Proud Source Water?setup & shoot with our very own Alexa Loaiza ? Stay tuned for the final shots! ???

There’s something truly special about meeting with clients face-to-face, sharing thoughts, bouncing around concepts and brainstorming together. Today, we had the chance to sit down with our client partner, Grand Hyatt Tampa Bay, and we walked away with so many fresh perspectives and insights. These in-person meetings go beyond just strengthening relationships; they open up new opportunities for connecting with the local community in unique and meaningful ways. Moments like these are what make our work at Bais Creative & Public Relations so rewarding and impactful. Here’s to more face-to-face collaborations in 2025 that spark new and exciting ideas!???

Q&A with our new Public Relations & Social Media Intern Kendall Stearns. ?? "I’m a junior PR student at the University of Florida (Go Gators!) originally from Orlando, FL. I have experience managing social media for two companies and I'm passionate about connecting with people and can’t wait to keep learning and growing in the PR world while finding new ways to make an impact." ?? Why are you excited to work at Bais? "The opportunity to learn from such a talented group of women. I look forward to using my own creativity in a professional setting and drawing inspiration from this team. I admire Bais’ commitment to crafting stories that make an impact, and I’m eager to be a part of that process!" ?? ?? What are you most excited to work on? "Projects that help me get to know the clients Bais works with and learn from their creative strategies that bring ideas to life. I am also looking forward to contributing to campaigns that highlight the uniqueness of each client and learning more about the world of PR!" ? ?? Favorite quote: “May the flowers remind us why the rain was so necessary." - Xan Oku ? Help us welcome Kendall to the Bais team by dropping a ???? or ?? in the comments below! ?? #PublicRelationsAgency #InternsMakingWaves

Each year brings fresh trends and strategies, constantly challenging us to adapt to the ever-evolving PR landscape. As we wrap up our timelines, complete final tasks and strategize for 2025, we want to reflect on the key PR trends that helped shape our work in 2024.??? 1. A Focus on Authenticity and Transparency??? If there’s one trend that stood out in 2024, it is the growing demand for transparency. We noticed brands embracing open communication, not just about their products but also their core values and responses to internal and external challenges. Audiences demanded more authenticity and rewarded companies that prioritized it. This trend was a great reminder of how important it is to guide our clients in communicating honestly and effectively, fostering stronger and more genuine connections with their audiences. 2. Data-Driven Storytelling ?? This year, we incorporated meaningful data into our pitching efforts, which had a noticeable impact on our success. We strengthened our messaging and built credibility by providing journalists with verified data to back up our statements. In a time when misinformation runs rampant online, offering verified data helped us earn journalists’ trust and reinforced our position as a credible source of information. 3. The Power of Personalized Pitching ???? Personalized messaging to journalists has never been more important. This year, our team prioritized researching each journalist’s past work, interests, and even personal milestones or celebrations. By tailoring our pitches to reflect these details, we demonstrated that our outreach wasn’t just another mass email but a genuine effort to build meaningful relationships. 4. The Rise of Micro-Influencers ?? Micro-influencers established their place in PR campaigns this year. We saw brands shift focus from high-profile influencers with larger but less engaged audiences to micro-influencers who connected deeply with their niche followers. We also noticed brands moving toward long-term partnerships with influencers versus one-off campaigns. This shift highlighted the impact of micro-influencers in helping our clients share their stories in a more relatable and authentic way, resonating deeply within niche communities. Written by our Senior PR Coordinator Marlena Hoffman #PrPros #PublicRelationsAgency #PublicRelationsTrends #TampaBay

2024 Case Study Highlight | Tampa Monopoly, the classic board game our team helped launch in March that is still making headlines this December. ??? 90 media hits 38 million media impressions In partnership with Top Trumps USA Inc, the Bais team helped with a major announcement... that monopoly was going to feature Tampa and bring a special Tampa Edition Monopoly board to our city.? Phase I in 2023 included an announcement that an official Monopoly board was coming to Tampa and asking the community to submit recommendations for the board. Beyond the announcement and securing media coverage, our team also helped make introductions within the local community including Visit Tampa Bay. Phase II, taking place roughly 8 months later in March of 2024, was the unveiling of the Tampa Monopoly board at a press conference hosted at Busch Gardens Tampa Bay. Media and VIPs were invited to attend to see the board for the first time in person, meet Mr. Monopoly and receive/give quotes for media. It's amazing to see the organic coverage this board game is still receiving months after the launch, from holiday gift guides to mentions in organization's press releases. As a team of #PrPros, we couldn't have asked for a better launch. ????