Badger Agency is now Futura Collective

Excited to announce that we will be merging our Badger LinkedIn and Futura Collective LinkedIn Pages to ensure you don't miss out on the latest agency updates and activities.

It's a total #SeeItBeIt eclipse of the heart ?? Chaired by Madonna Badger, 2024 cohort is made up of exceptional creative women who are reshaping the future and redefining what is possible. Their shared resolve to pursue excellence, break barriers & drive positive change is awe-inspiring and we absolutely love seeing each of them step into their power. BRAVA to Arwa Al Jundi, Carina Toma, Diana Moldagulova, Estefanía López, Jessica Stahl, Johana Martínez, Joy Richu, Julia Spencer, Kopal Naithani, María Carrillo López, Mayara Ribeiro, Meritxell R., Michelle Marais, Nicky Lorenzo, Pulp (Nonthaporn) Ketmanee, Palak Kapadia, Pooja Manek, Stephanie Rumierk, and Winona Wee. Obrigata, Grazie & Merci beaucoup Cannes Lions International Festival of Creativity programme cultivators Simon Cook, Laura Brown,?Senta Slingerland,?Attorie Burnett-Maloney and this year's fabulous Alumni Tutor Daniela Varela ? https://lnkd.in/e5znPKPd

“Purpose unites and connects.” “Brand purpose represents your reason for being and what you stand for--above sales and profit.” “Purpose provides the galvanizing force behind an organization.” “Purpose drives transformational growth.” “Purpose fuels profit. Differentiates your brand, makes you the brand that you are, and gives meaning to output, innovation and marketing.” Thank you, Madonna Badger, founder of the Badger Agency for sharing her insights with the Association of National Advertisers Brand Purpose - Growth for Good Committee members today. ANA Nonprofit Federation

Reminder: The ANA Brand Purpose - Growth for Good Committee meets virtually this Tuesday, March 26 at 11:00 a.m. ET. Register: https://lnkd.in/eSrBVKb5 Madonna Badger,?founder of the Badger Agency will share how knowing and activating your brand's purpose can unlock growth. Wendy H. Steele, Impact100 founder and chief executive will share how one woman’s idea launched in Cincinnati, Ohio has grown into a global philanthropic force and how your brand can align with this powerful network. Association of National Advertisers ANA Nonprofit Federation

THRILLED to see our Head of Production Celeste Holt-Walters celebrating #adcraft #creativity as part of the JURY for 17th annual D-Show in Detroit #DShow2024 #WelcometoPlanetD #AdcraftDetroit

INSPIRING piece from Ilyse Liffreing on the POWER of marketing to women today...and every day! GRATEFUL for?spotlight on Madonna Badger #WomenNotObjects?which changed how women are portrayed in advertising & resulted in a?significant revision?of judging criteria for the Cannes Lions awards to prohibit work that objectifies women. #IWD2024 #InternationalWomensDay The Current Tracy Chapman Cindy Gallop Shelley Zalis https://lnkd.in/emUrzUah

Who says purpose and profits can't co-exist? Please join our very own Madonna Badger for upcoming deep dive into the fundamentals of knowing how to activate your brand's purpose to unlock growth. March 26th at 11AM. via Association of National Advertisers #BrandPurpose #GrowthForGood

Delighted to see our very own Celeste Holt-Walters?on THE #AICPAwards2024?Jury for?Cause Marketing/PSA categories?via AICP (Association of Independent Commercial Producers)? #AICPJudge #purposedriven #femalecreativeleadership?#creativity

As the world revs up for advertising’s biggest night, we’re beyond THRILLED to see our Olay #MakeSpaceForWomen amongst?Katie Couric's FAVORITE SUPER BOWL COMMERCIALS OF ALL TIME!! ?? ?? ?? Olay's #BrandPurpose campaign leveraged a partnership with Girls Who Code and continues to go down in history as the first Super Bowl ad to be created by, produced, directed, edited, and starring an all-female cast and crew, including?Katie, Taraji Henson, Lilly Singh, Busy Philipps, and Nicole Stott. Super PROUD for not only bringing attention to the gender gap in science & technology and raising much needed funds, but demonstrating our belief that when we make space for women, we make space for everyone. https://lnkd.in/gcFUaDsR

In her latest "Wake-Up Call," Katie Couric examines what’s behind the siege on DEI, the policy’s flaws, and its future — with insights from?"Indivisible"?author Denise Hamilton, Harvard Business School professor Frances Frei, leadership coach Anne Morriss, and other top-tier experts #DEI #diversity #equity #inclusion "A critical part of the story that’s getting lost is that DEI helps you win." https://lnkd.in/g6cJZVxG