BADBERRIES

?? Two weeks left to apply to Make Her Mark! ?? If you’re a female founder (or know one), this is your sign to apply. We’re giving one women-led business a full branding package, completely free. That means strategy, identity, and design, crafted by BADBERRIES to support a female entrepeneur. It's our way to use our expertise to combat the horrific inequality still faced by women running businesses. ?? Open to any sector: charities, museums, festivals, startups, scale-ups — all welcome. ?? Whether you’re a new business or an established one in need of a fresh start, if you’ve been running for at least a year (or many more), you’re invited to apply. ?? Apply here until April 4th: https://lnkd.in/dnXyfQ8v Let’s move female founders forward. ?? #MakeHerMark #FemaleFounders #Branding #WomenInBusiness

It’s been a couple of weeks since we launched?Make Her Mark, and the applications coming in have been nothing short of inspiring. This initiative is our way of giving back, offering a full branding package, completely free, to one women-led business. It’s about using what we do best at BADBERRIES to help push for more gender equality in business. If you’re a female founder, or you know one who could benefit from this, apply here:?https://lnkd.in/dtpRveyk ?? Deadline: April 4th Let’s get this in front of as many brilliant women as possible — share and spread the word! #branding #femalefounders #genderequality

Shoutout to Amelia Miller for calling out the glaring issues with Project Europe. If you haven't seen this yet, the numbers are shocking: ?? 3 fund sponsors – all men ?? 150 founders – only 5 women ?? 8 of 9 mentors – men ?? The investor lineup – almost entirely men As a fund aimed to drive innovation in Europe, this is a slap in the face of the talented and ambitious women who are leading the way in tech. The many barriers faced by women entrepreneurs, like limited access to funding, is what motivated us at BADBERRIES to launch Make Her Mark. This initiative will give a complete branding package, worth thousands, for free to a woman-led business. It's our way to use our expertise to provide tangible support and help move female founders forward. Applications are now open until April 4th. ??? If you're a woman running a business, apply now. Make Her Mark is open to all businesses, in all sectors, big or small as long as you've been going for over a year. Check the comments for the link to more information. Spread the word so we can reach as many female entrepreneurs as possible, and grow Make Her Mark into an even bigger movement. ?? #MakeHerMark #FemaleFounders #Branding

Happy St. Patrick’s Day, everyone! ???? Things just got a whole lot greener here at BADBERRIES, and we couldn’t be more excited to share the latest campaign we created with PepsiCo for 7UP. Building on the design system we set in motion at Christmas, this campaign was all about keeping it fresh, fun and away from cliches. So, we decided to make the shamrock our hero. Using CGI, we created shamrock-shaped ice and a striking backdrop that lets the 7UP cans steal the show. Massive thanks to the PepsiCo team for the collaboration: Vinicius Sales Stephanie O'Connor Fatima Heredia Tamara Johnson And to the incredible BADBERRIES crew for making it all happen. ?? The campaign is live across Ireland — if you spot it, we’d love to see your pics in the comments! Enjoy the day, and here's to keeping it green. ???? #StPatricksDay #Design #Campaign

It’s St. Patrick’s Day, and things just got a whole lot greener. ???? We teamed up once again with the brilliant PepsiCo team to create a fresh 7UP campaign for St. Patrick’s Day. Building on the design system we kicked off at Christmas, the brief was clear: make it bold and fun, but without leaning on the usual clichés. Our solution? Own the shamrock. So we created CGI shamrock-shaped ice and a striking shamrock backdrop to frame the 7UP cans front and centre: ? The Limited Edition St. Patrick’s Day Can ? The Golden Can — the hero of the season’s promotion, with €700 up for grabs for lucky winners Huge thanks to the incredible PepsiCo team for your continuing partnership:? Vinicius Sales Stephanie O'Connor Fatima Heredia Tamara Johnson Kirsty Woodbine And to the amazing BADBERRIES crew for making it happen. ?? The campaign is live across Ireland. If you spot it, share a picture with in the comments. ?? Happy St. Patrick’s Day! ?? #StPatricksDay #Design #Campaign #7UP

It’s St. Patrick’s Day, and things just got a whole lot greener. ?? ?? We’ve teamed up with PepsiCo again to create a bold 7UP campaign for St. Patrick’s Day. Building on the design system from Christmas, the brief was simple: make it fun, fresh, and without the usual clichés. Our answer? Own the shamrock. We created CGI shamrock-shaped ice and a bold backdrop to frame the cans front and centre. Big thanks to the PepsiCo team for the collaboration: Vinicius Sales Stephanie O'Connor Fatima Heredia Tamara Johnson And to the BADBERRIES crew for making it happen. ?? The campaign’s live across Ireland, send us a picture in the comments if you spot it. ?? Happy St. Patrick’s Day! ?? #StPatricksDay #Design #Campaign

Just wrapped up reviewing this year’s UK YoungLions design submissions. Honestly, I was blown away by the creativity and quality, especially given the tough brief and tight deadline, on top of balancing full-time jobs! It’s inspiring to see the next generation of designers bringing fresh energy and ideas to the table. Big thanks to everyone who entered. Best of luck to all the finalists, excited to see where your journeys take you! #YoungLions #Design #Awards

Still pinching myself over this one... I’m beyond thrilled (and still a bit in disbelief) to share that I’ve been awarded a WACL (Women in Advertising & Communications Leadership ) Talent Award for 2024/25! It’s one of those proper “Is this really happening?” moments, and I’m so incredibly grateful. ?? This year marks the 20th anniversary of WACL’s Talent Awards — two decades of empowering and uplifting women in leadership. It’s an incredible legacy, and being part of this year’s cohort — alongside so many brilliant, inspiring women — is a real privilege. The work WACL does to push for gender equality in our industry is nothing short of remarkable, and it’s an honour to play a small part in that story. Last night’s winner’s event was absolutely buzzing with energy. Meeting the rest of the 2025 cohort, hearing from past winners, and chatting with some truly inspiring WACLers left me feeling fired up and lucky to be part of this community. I’ll be using my bursary to do the Good Shout Powerhouse course, ?? Amy Kean ??'s brilliant programme on public speaking, which I’m really excited about! A huge thanks to WACL for this opportunity. I can’t wait to soak it all in, learn, grow, and pay it forward. ?? Here’s to more women leading, more voices being heard, and more of us making some serious waves. ?? So nice to see you Elizabeth Anyaegbuna Nicole Jones Susi Castle Bronac McNeill Chloe Davies #WACL #FutureLeaders #WomenInLeadership

Why are the barriers for women-led businesses still so high? Despite the drive, innovation, and talent women bring to the table, the system continues to make it harder for them to succeed. Only 2% of investment goes to female-led businesses. That’s not just unfair, it’s insane! Make Her Mark is our BADBERRIES initiative focused on giving one woman-led business the tools to break through, to get seen, and to move their businesses forward. The selected business will get: - A complete branding package - A bold visual system and identity - Motion design to bring it to life - Clear brand guidelines Applications are open until 4th April. Link in the comments. Do you know someone who should apply? Tag them in a comment and share this with them. #Branding #MakeHerMark #FemaleFounders

Last Friday, I went to the Get Loud to Get Further #IWD breakfast, hosted by Katie Street Street and the Street Agency crew. And it was brilliant. Instead of a panel or keynote, the stage was open to everyone in the room, turning it into a space for real conversations, shared experiences, and some seriously great advice. Katie also shared some hard-hitting stats: ?? Female-led startups received less than 3% of venture funding last year. ?? Women hold just 29% of C-suite positions and 32% of senior roles in tech. A reminder that there’s still a long way to go. And why speaking up, pushing forward, and making ourselves heard is so important. So how do we push forward? Here are some of the standout advice from the room: ?? When in doubt, ask yourself: but what if it works? ?? Give more than you take. ?? Ask questions, make yourself memorable. ?? It’s ok to start small, don’t let the fear of perfection stop you. ?? Do something that scares you every day. That last one really hit home. Speaking up at the event was a big step outside my comfort zone, and I’m glad I did it. I shared a piece of advice that has stuck with me since I first heard it from the FD at an agency I worked at a few years ago: ? Don’t say no for them. Women put so many barriers in front of ourselves. We overthink, we doubt, we talk ourselves out of opportunities before we’ve even given someone the chance to say yes. So be it a new job, a promotion, a big opportunity, whatever it is, put yourself forward. Don’t take yourself out of the running before you’ve even tried. What’s the best piece of advice you’ve heard (or given) about making your voice heard? Drop it in the comments, I’d love to hear it. ?? ?? of the wonderful Digital Leading Ladies in the room #IWD25 #WomenInLeadership #WomenSupportingWomen