Bad Behavior

Introducing, for the very first time… ?? Breaking the Rules of Content with Bad Behavior. Your new bi-weekly dose of disruptive, unhinged, and ridiculously effective short-form video trends. No cookie-cutter marketing advice - just real strategies, bold brands, and content that actually stops the scroll. Get into it with our very first edition (and follow for more) ?? #BadBehavior #Trending #ContentCreation #Entertainment #ShortFormVideo #SocialMedia #ContentCreators

Penn sums up our latest fun and fast-paced branded entertainment series with American Eagle Outfitters Inc. in his most recent post:

We recently executed a partnership at Bad Behavior with Parfums Christian Dior around the launch of their new Dior Homme fragrance. While a bunch of their influencer partners were in NYC for the launch, we had the opportunity to create content with two of their talents from the Middle East. Love how it came out. As a native New Yorker this really nails the essence of the city Major credit to John Zeitler, Gina Zaika, Jacob Wahba, Matt Solnick, in addition to our friends at Parfums Christian Dior, Roxane Ferrer and Genwa Minato P.S. The fragrance smells amazing. Highly recommend ??

What is true virality? 25 million impressions. This is what Penn Weinberger was taught in the year he spent working for Jerry Media, the advertising company built around a portfolio of multi-million-follower Instagram accounts in the 2010s. He's since started an agency called Bad Behavior, where he helps brands crack social media, including by developing wildly popular, creator-driven short-form video shows. Had Penn on Creator Spotlight this week to chat: ???Differences between celebrities, creators, and influencers ??Building viral, highly monetizable short-form video shows ???Pricing contracts with brands and creators ???How the creator market has changed in the last five years I'll drop the podcast and newsletter in the comments. Check it out!

I had the amazing opportunity to produce my first red carpet segment at the premiere of "Piece by Piece," the captivating biographical Lego film about Pharrell. As a producer and creative, I knew we had to make the most of our brief minute with him, so we asked the key question: “What advice do you have for creatives?” Here’s what he had to say: A big thank you to the Bad Behavior team and Kai for an unforgettable night! ???

My team and I at?Bad Behavior partnered with?Live Nation Entertainment to lead creator-focused content creation for the brand’s owned TikTok channel. Over the course of the past ~15 months we’ve had the opportunity to work with some really amazing creators and personalities - all leaders in their respective verticals. Some of the talent we’ve worked with (in alphabetical order): ?? Ari Elkins - A music curator + tastemaker who is a leading voice in music-tok. You might also recognize him from Live Nation’s L2L Creator House ? Chelsea Briggs - An entertainment host and on-air correspondent known as the creator and face of HollyWire. A red carpet pro ?? Daniel Wall - Another pioneering member of music-tok known for his unique socially-native breakdowns of culturally significant moments and topics ? Ruba’s World - One of the best on-street hosts we’ve ever had the pleasure of working with. Known for running around the streets of LA, Ruba is hilarious and knows social-first content better than anyone ?? Taryn Delanie Smith- Our east coast on-street host who casually happened to be MISS NEW YORK (!!!). Also known for her viral ‘Heaven’s Receptionist’ content series Some of the locations you might have seen this team at: ?? iHeartRadio Festival in LV ?? Governors Ball in NYC ?? Jennifer Lopez red carpet for her visual album ?? NYC + LA Pride It's about to be a fun summer. Stay tuned y'all! Bad Behavior Petra Jarrar Marilyn Warshawsky Adam Sultan Laura Rozner Alex Dekelbaum Dan Shein Tarek Chamma Kaprielle Trenard Jilly Gray Taryn Delanie Smith Shoshannah Cutler Ruba Wilson Jordan W. Eaton. Chelsea Briggs Ari Elkins Ryan MacAvoy Daniel Wall Alec Udell #contentcreation #contentcreator #tiktok #livemusic #livenation #shortformcontent #shortformvideo