Backstory Consulting

The DEIBA landscape has changed. How are you responding? A few years ago, brands were making bold commitments to DEIBA, pledging to integrate diversity, equity, inclusion, belonging, and accessibility into their strategies. Today? The landscape has shifted, and many companies are caught in a “What now?” moment. There’s no shame in that, most companies are facing the same struggles. ?? Here’s the truth: DEIBA isn’t a trend—it’s a business imperative. And silence? It speaks volumes. That’s why Backstory Consulting is hosting our first-ever DEIBA webinar—a space for real talk, practical strategies, and collaborative problem-solving. ?? Join us as we unpack: ? How today’s DEIBA landscape is shifting—and what it means for brands. ? How to focus on evolution over perfection—how to keep pushing forward, even when it’s uncomfortable. ? How to move forward with confidence—without performative action. ?? March 25 | 11:00 AM EST ?? Limited spots available This is for brand leaders, founders, creatives, and corporate teams who want to align their values with their business strategy—sustainably and authentically. ?? Reserve your spot today → https://lnkd.in/eT6jryjA

A lovely moment to reminisce ? Last month, Backstory Consulting hosted its first event—An Evening of Discovery—at the wonderful Sweet Fire Café & Studio in Brooklyn. What began as a celebration of a new chapter for Backstory, became something much bigger. In partnership with Neverstill Wines and the incredible Sweet Fire team, we curated a warm and intimate evening for womxn to gather, connect, and share their unique Backstories. ??? In a week that carried a lot of charged energy, this gathering served as a much-needed intervention in the present—one rooted in discovery, joy, and intentional care. As our founder Callia so beautifully reflected, “Gathering with intention is an act of resistance and care.” This event is just the start of creating spaces where meaningful connection and community come first. Thank you to our partners and every individual who joined us in making this night truly unforgettable. ?? Photos and moments on Instagram: https://lnkd.in/enVwmw-4 Stay tuned—this is just the beginning! #BackstoryConsulting #EveningOfDiscovery #IntentionalGathering

? Our journey continues?? It all started with a vision: to empower brands with purpose and create meaningful impact through marketing. Throughout our journey over the past four years, we’ve grown, evolved, and learned alongside the brands we’ve partnered with. Now, we’re excited to share what’s next. Allow us to reintroduce ourselves. We’re Backstory—an inclusive marketing consultancy creating impact by empowering brands to market with vision and purpose. And we’re on a mission to rethink marketing and make it truly inclusive for all. We’re more committed than ever to helping brands craft stories that matter and connect with their audiences in authentic, powerful ways. To us, the only way to great marketing is by making it inclusive. To learn more about our work and new direction, explore our brand-new site: https://lnkd.in/gWKF-nWf

We believe branding and marketing are most effective when they connect with real people, reflect real lives, and bring about real change. ? An ever-changing world requires an ever-evolving brand strategy. We’ve updated our services to reflect this approach. Here’s our new lineup: ?? Brand Marketing We empower brands to build unique identities that foster community. ?? Campaign & Content Development Our campaigns are rooted in inclusivity. We create content that makes audiences feel seen, embraced, and valued, through storytelling that speaks to them, not at them. ?? Audience & Community We help brands identify their target audiences and build genuine customer loyalty through trust, authenticity, and community-driven strategies. ?? DEIB+A Strategy We elevate brands by developing comprehensive, inclusive strategies that ensure cultural awareness, from audits and partnerships to crisis management and giveback strategies. ?? Workshops & Trainings Our curated sessions inspire leaders and teams to push boundaries thoughtfully and innovate inclusively, from DEIB trainings to social media and campaign creation workshops. To learn more about our work, visit our brand-new site: https://lnkd.in/gWKF-nWf

Summer Highlights: ? ? ?? Time outside upstate ? ?? Brooklyn block parties ? ?? Old School BBQs? ?? Farmer’s stands & community gardens? ?? Lots of reads ? ?? Morning Pages & Artist’s Dates ? ?? Daylists that just make sense? ????♀? Resting, reflecting, reworking? ?? Dreaming up a new way of working? ? For more on this and the newness happening in our world, read our latest newsletter https://lnkd.in/eCa7wSkx The link to subscribe is here: https://lnkd.in/e4QtC5ma

Ever feel like you're burning the candle at both ends with your social media strategy? Constantly juggling content strategy, creation, engagement, and metrics can be overwhelming. We’ve been there too. That’s why we’re championing a new model: Sustainable Social Media. Instead of spreading yourself thin, why not focus on what truly matters and avoid the overwhelming burnout? Our approach prioritizes: ?? Brand Storytelling ?? Strategic Platform Use ?? Quality over Quantity If you’re ready to build a sustainable, impactful social media presence, our latest Resource Hub Post is a good place to start, with practical tips and examples from our past projects that will set you in the right direction: https://lnkd.in/gUByzh69 Or book an intro call with us and let us do the hard work for you:?? https://lnkd.in/egKPDVYr

As we look ahead, many of our clients are grappling with the complexities of the upcoming U.S. political elections. With so much at stake, it's essential to strategize effectively to support and promote your brand's values. ?? Our top recommendation? Start with voting. Highlighting the importance of civic responsibility is a safe and impactful way to begin. Our experience has shown that this approach works to reach diverse audiences and drive significant engagement. ?? To learn more about our recommendation and how to prepare your brand for the election season, featuring a client case study, check out our latest newsletter: https://lnkd.in/epcXi2tW ? If you'd like to receive insightful content to help elevate your brand's impact, subscribe to our newsletter here: https://lnkd.in/e4QtC5ma

For brands with physical locations, acknowledging and honoring the land and the people that originally stood on it is essential to having a responsible brand strategy, In collaboration with our friends at BEST Creative Studio we partnered with Neverstill Wines to bring their rich brand backstory to life, tasked to weave together a narrative that celebrates the land it was founded on and its Indigenous heritage in the form of a land acknowledgment statement. New York State's history of land stewardship spans over 10,000 years, with the Mohican people — aptly named the People of the Waters That Are Never Still — playing an important role throughout history. Neverstill Wines plans to continue to honor this heritage as it grows and evolves, much like the wine it crafts. To ensure we crafted an authentic and thoughtful tribute, we collaborated with the amazing Emma C Banks, a New York-based copywriter who brings equal measures of style & substance to every Backstory project she contributes to. Shoutout to Emma for her incredible work! Creating meaningful statements like this that reflect the history of communities that stand on Indigenous land allows for a deeper sense of connection in that community. To know where you’re going, you must know where you’ve been. The values-based strategy work that Neverstill completed with us exemplifies this approach. We hope that it inspires other New York-based brands to honor the ancestral homeland they stand upon. Curious to know more about how your brand can craft and implement a similar land acknowledgment strategy? Book an intro call here: https://lnkd.in/egKPDVYr

When it comes to DEIB workshops, cookie-cutter methods just don't cut it. No one wants to feel they’re in the middle of The Office’s Diversity Day. ?? Our workshops are interactive, enjoyable, and tailored to meet your team where they are, helping them grow and thrive. What Sets Them Apart: Come As You Are: Our Workshops are welcoming spaces for personal growth. The Me Informs the We: Valuing your team's backstory as individuals and as a whole. Consider the Bigger Picture: We help you integrate DEIB principles into every aspect of your business. Ask Us Anything: We bring an interactive and designed space to deepen your understanding from where you are. Check out our latest Resource Hub Post to learn more about how a tailored approach can benefit your team and brand. https://lnkd.in/eSaD6zaN

June marks a significant milestone for us. This month marks our anniversary and we’re celebrating four years of partnering with business leaders, entrepreneurs, and creatives to develop and evolve their storytelling and marketing strategies through the lens of impact and inclusion. Their challenges have been our lessons and their successes, our victories. Together, we've created work that goes beyond the surface, and plants the seeds for much-needed change. ?? 4 key insights we’ve gathered along the way to celebrate four years of learning and growing: 1??Get to truly, really know yourself, your brand, and your audience. It’s imperative to create impact. 2??Never Stop Learning. We refer to impact work as a journey for a reason. 3??Sustainable Is Best - Dream big but be realistic. Impact strategies should be integrated into your brand’s long-term vision. 4??Work Proactively. Impact work is best done proactively, not reactively. ??And as we look to our fifth year: Impact Work is Worth the Investment: In 2024, we've observed that many brands are trying to quantify the value of impact work through sales and numerical results. We’ll save them and you some time with a fact we’ve always known: diversity drives revenue. Cheers to another year of impactful work!