BackPocket Agency

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As MDA's 2025 Clinical & Scientific Conference comes to a close, we are full of gratitude?and hope. Gratitude?that our team could spend time with our incredible partners, including?Mindy Henderson and Elisa N. Beerbohm, to brainstorm new opportunities for Quest Media. Hope that the advancements, innovations, and ideas shared will continue to transform research and access to care for the neuromuscular community. Cheers to our incredible partnership?with MDA and to the association's next 75 years!

You will never be?totally?ready. To rethink your brand. To refocus your content strategy. To overhaul your team. To redesign your magazine. To build a content hub. To invest just a little more money than you wanted to. But here’s the truth:?You don’t need to be. Clarity comes from action, not from waiting for the perfect moment. If you just take the first step — however small — things have a way of falling into place. So what’s that move you’ve been hesitating on? Consider this your sign to?just start. ?? ?? ?? ? #contentstrategy #brandgrowth #marketingtips #juststart

Content marketers working to keep up with SEO are doing all they can to keep their heads from spinning. And it certainly doesn't help when apocalyptic LinkedIn posts cry, "SEO is dead! SEO is dead!" To be sure, search has been undergoing major shifts that are transforming how people find information: AI-powered search experiences ?? Zero-click content ? More personalized, intuitive results ???? But we believe in turning lemons into lemonade. Check out our guide to safeguarding your content and SEO strategy in 2025, carefully crafted by our own Senior Digital Marketing Manager, Justine Savage. Link in comments. ?? #contentmarketing #seo #searchmarketing

Wishing you a day full of good luck, great people, and a spark of creativity! ?? ?? ??

At BackPocket, curiosity is kind of our thing — it’s how we stay sharp, creative, and ahead of the curve. This week, our VP of Marketing Strategy, Janet Celosia, hit up SXSW Industry Day, gathering insights on where content and digital marketing are headed. Here’s what caught her eye: ? AI-generated content is getting smarter and more creative, helping brands do more with less and maybe (just maybe) giving us back a few hours of sleep. ? VR and AR are growing up fast. With better headsets and more platforms, they’re opening up real opportunities for brands to create meaningful and cooler experiences. ? Drones are now tiny, brilliant, and ready to take to new heights (no pun intended). Our idea? Using them to capture more perspectives and make video content more engaging. We’re curious: What tech trend has you excited right now? #SXSW #contentmarketing #AI #VR #AR #drones

There's no denying that search has seen some massive swings as of late — from AI-powered search experiences to zero-click transforming how people find information. Brands are challenged with providing trustworthy, high-value, quality content. Our SEO checklist will point you in the right direction ? Want more? Link in comments. ??

SXSW through the eyes of our VP of Marketing Strategy Janet Celosia. ?? #storytelling #futureofcontent

Ineffective audience research is one of the top 3 causes of content strategy challenges, according to the latest Career Outlook from the Content Marketing Institute. Last week, our Chief Strategy Officer,?Michelle Jackson, kicked off our monthly Lunch and Learn series for our team members and brought some fresh perspective around audience research and user personas. Are you ready to start creating personalized content that better resonates with each segment of your audience? Check out our top 6 details to include in user personas. #contentmarketing #audienceresearch #backpocketagency

On #InternationalWomensDay, we celebrate the powerhouse women who fuel BackPocket. We know that success isn’t just about strategy, it’s about the people behind it. The women on our team are storytellers, strategists, and creatives who bring passion and expertise to everything we do. And as a majority woman-owned business, it's only?fitting that our Co-founder and COO,?Rene Ryan, spent yesterday?at the?Association Forum Unstoppable Women's Executive Forum surrounded by hundreds of badass women. We’re proud to build a culture where women lead, inspire, and thrive. A culture where every voice is heard, every idea is valued, and every achievement is celebrated. To the incredible women at BackPocket and beyond, thank you for your brilliance, resilience, and vision! #IWD25 #majoritywomanowned #unstoppable