Backbone Media

We are proud to be named an Honorable Mention on Outside's Best Places to Work in 2024 list: https://lnkd.in/dS4tqZFW The list recognizes companies that have gone above and beyond to keep employees happy, while also encouraging them to pursue their outdoor passions. At Backbone, we offer a hybrid work environment, paid volunteer days, dog-friendly offices, a "powder clause" that encourages weekday outdoor time, and so much more! We're in good company—congratulations to our #clients Toad&Co, who was on the list, and First Descents, who was an Honorable Mention. We're hiring! If you're interested in joining our team, check out our careers page: https://lnkd.in/dPygu4p5

'Tis the season for sales! While selling products or services at a discounted price is a proven way to harvest demand, a successful sale can often lead to an unexpected aftermath: the sale hangover. Our latest insights piece shares practical tips to help you prepare, adapt, and thrive during the post-sale period: https://lnkd.in/gK8ckRdc

We're hiring for a Paid Social Manager. This role is responsible for executing all day-to-day management, optimization, and execution across paid social platforms; developing and implementing strategic plans to achieve client growth goals; cultivating client relationships; training team members; and developing strategies to stay ahead of the ever-changing paid social landscape. The ideal Paid Social Manager candidate is a critical thinker who is proactive and decisive with an analytical mindset that has a proven track record in driving performance across paid social platforms. Apply here: https://lnkd.in/gNESuWPK

We're hiring for an Associate Director of Account Management. Working alongside Strategy and Integrated Marketing teams, the Account Management AD at Backbone will manage and develop client relationships, lead account teams, and drive integrated marketing initiatives that deliver measurable results. Apply here: https://lnkd.in/g4zXbFPx

Backbone is proud to support numerous non-profit organizations—whether it be through pro-bono marketing work or sitting on the board, our team aligns with organizations that have an impact. Most recently, Backbone co-CEOs Nate Simmons and Penn Newhard were inducted to the Outdoor Foundation Board of Directors and attended a 40th anniversary celebration and board meeting for The Surfrider Foundation, respectively. As we delve deeper into Q4, we'll continue to find ways to engage with the core communities in which we serve as an agency.

We are proud to work with Sawyer Products, a pioneer in water filtration and outdoor protection based in Florida, who is supporting disaster-relief efforts in its home state and beyond by supplying and donating more than 20,000 water filters, nearly 1,000 32 oz jugs of sunscreen, and more than 5,300 bottles of Picaridin insect repellent to those affected by Hurricanes Helene and Milton. Each Sawyer Tap Water Filter delivers 500 gallons of clean drinking water daily, ultimately replacing the equivalent of two pallets (1,900 liters) of bottled water. By allowing communities to safely draw water directly from compromised sources, Sawyer is helping to speed up relief efforts and reduce the need for single-use plastic bottles, making a difference when it’s needed most. These efforts are possible in part thanks to local first responders and organizations including the American Red Cross, Samaritan's Purse, Convoy of Hope, Save our Allies, Water By Women, Waves For Water, and many more. Learn more about Sawyer's hurricane relief efforts, including how you can help, here: https://lnkd.in/gfrWxxFx

Dan Moultrie revolutionized the hunting world by developing the first cellular trail camera. His innovative spirit has driven Moultrie's success for nearly 50 years. In a recent interview with Field & Stream, he shared his journey, passion for hunting, and plans for future technology in wildlife monitoring: https://lnkd.in/dSf-tgQJ

Not all conversions are created equal. Incrementality testing reveals which media tactics truly drive sales—and which ones just take credit. Discover why testing for true impact matters in our latest Measure What Matters content piece: https://lnkd.in/eCXZTJWA

For nearly 85 years, #client GERBER has been a leader in knives, multitools, and survival gear. When it came time to launch the brand’s?ComplEAT Camp Cook collection, we knew we had to go big to reach the next wave of adventurers eager to upgrade their makeshift camp kitchens. Backbone's influencer team tapped into existing content trends to launch (and quickly sell out) the collection. See how we did it: https://lnkd.in/gpTXHfHq

Ready to 'run the cold'? #client Smartwool has teamed up with Altra Running to launch a limited-edition, cold-weather run collection, exclusively available at REI. We're proud to support this launch in an integrated capacity—stay tuned for the full case study coming soon. In the meantime, check out the head-to-toe Merino run kit available today through November 1 in-store and online: https://lnkd.in/guG9pjXa