Backbone Media

Excited to share the latest film from our client, Seatrees! Kelp Currency?takes you behind the scenes of their groundbreaking collaboration with Scripps Institution of Oceanography, exploring how kelp forests could become a key player in climate change mitigation and carbon markets. These ecosystems are vital for capturing carbon and supporting coastal resilience, and SeaTrees is working to restore them at scale. Don’t miss this insightful documentary—watch it here: https://lnkd.in/gvAn9g3h

As a #BackboneClient, Ooni continues to set the standard—not just for high-performance pizza ovens, but for responsible business practices. Their commitment to a regenerative business model goes beyond sustainability, aiming to create a net positive impact on people and the planet. Learn more about how Ooni is shaping the future of responsible business in Forbes – https://lnkd.in/dzi2F-6X

Thanks to a partnership with Backbone Media, Juliana Garcia, a First-Generation student at CMC’s Isaacson School for Communication, Arts, and Media, landed a job at a top marketing agency before graduating. The Backbone Scholarship for Integrated Media provided her with both a scholarship and an internship, leading to her current role as a social media coordinator working with major outdoor brands. "I’m so grateful to Backbone for this opportunity and to my professors at CMC who believed in me,” says Juliana. Real-world experience like this is a game-changer for students building careers before graduation. Juliana will earn her Bachelor of Applied Science in Integrated Media in 2025.

Spring is a time of growth and new beginnings—making it the perfect moment to refresh our website. We've updated our look and enhanced content, designed to better showcase how we connect brands with passionate audiences, build impactful storytelling, and drive measurable results. Visit our site and let us know your thoughts. https://lnkd.in/gqDDPtYF

Thrilled to share that Backbone client PrimaLoft’s CEO, Anne Cavassa, has been named to Footwear News'?Women Who Rock – Class of 2025. This recognition celebrates visionary female leaders driving innovation and shaping the future of the industry.Anne’s leadership at PrimaLoft continues to push the boundaries of sustainability and performance, making a lasting impact. Congratulations on this well-deserved honor! Read the full article here: https://lnkd.in/gkDaVm-b #WomenWhoRock #PrimaLoft #FootwearNews

Exciting recognition for Smartwool — Runner's World has named the Smartloft Vest the Best Overall Running Vest. Designed with a lightweight Merino blend and breathable insulation, it delivers unmatched comfort and performance for every run, whether you're training for a personal best or enjoying a morning jog. Congratulations to Smartwool on this well-earned accolade. Read the full article here: https://lnkd.in/gvH6DKxk #Smartwool #RunnersWorld #Backbone #Client

Attention industry professionals: The?#OutsideSummit?is back and more impactful than ever. Today, Backbone?#client?Outside announced an outstanding lineup of speakers for the 2025 Outside Summit, held in conjunction with the Outside Festival. The event kicks off on May 29 with badge registration and a premier job fair hosted by?Basecamp: Outdoor Jobs, Freelance Gigs, Networking. Don’t miss this opportunity to connect with industry leaders, gain valuable insights, and explore new opportunities. Learn more and secure your spot at?theoutsidesummit.com.

Exciting News from Ooni! We’re proud to introduce the?Ooni?Halo Pro Spiral Mixer—a revolutionary tool designed to elevate home cooking and baking to a professional standard. Launching in April 2025, the Halo Pro?is a different kind of mixer delivering dual-kneading spiral mixing technology, usually only found in professional kitchens and pizzarias, empowering home chefs and bakers to create everything from restaurant-quality pizza dough to fresh sourdough, cookies, and more. Stay ahead of the curve—subscribe to Ooni emails at?ooni.com?to be the first to know when the Halo Pro is available for purchase. Read more about it: https://lnkd.in/g8kVfmpm

Last week, PrimaLoft hosted an immersive backcountry experience designed to showcase the performance of its innovative insulation technology. Journalists had the opportunity to explore firsthand how PrimaLoft delivers warmth, comfort, and sustainability in real-world conditions. From backcountry touring to relaxing at the Red Mountain Alpine Lodge, attendees tested cutting-edge gear from esteemed partners like Black Diamond Equipment and Rab. Each moment underscored the exceptional versatility and reliability of PrimaLoft technology. We’re proud to bring the PrimaLoft story to life and share its impact with such an inspiring group of storytellers. Photo Credit: Blake Gordon Photography

We’re proud to announce that #client Black Diamond Equipment has been featured in GearJunkie for their industry-leading commitment to sustainability. By incorporating validated recycled aluminum content into their climbing hardware, Black Diamond is setting a benchmark for innovation and environmental responsibility in outdoor gear. This achievement reflects the power of combining cutting-edge performance with sustainable practices, paving the way for a more eco-conscious future in the outdoor industry. Explore the full story and learn how Black Diamond is shaping the future of climbing: https://lnkd.in/ggbGX9H5