Why does B2B need to be B2P? It’s business the way it was meant to be. Your company has developed a better way that lets your customers run smarter, faster, cheaper. This is good, but you risk getting smothered by large, dominant brands, if not your top obstacle: the status quo. We're looking to help you optimize revenue throughout your customers' entire lifecycle and overcome the top barriers to optimizing that revenue. At B2P, we call this "C.R.O.W." (Customer Revenue Optimization Works) C.R.O.W. optimizes your NRR by shrinking the gap between what your best customers seek and what you deliver. Through this method, we guide B2B SaaS companies to become the solution provider your customers are seeking. You need to compete smarter, not just harder. But you can’t compete smarter unless you GET smarter about how and why your prospects buy… or don’t. ?? Comment "Let me in!" below if you want "in" on our secrets! #b2bmarketing #marketingprofs #b2b
关于我们
Why does B2B need to be B2P? It’s business the way it was meant to be. Your company has developed a better way that lets your customers run smarter, faster, cheaper. This is good, but you risk getting smothered by large, dominant brands, if not your top obstacle: the status quo. You need to compete smarter, not just harder. But you can’t compete smarter unless you get smarter about how and why your prospects buy… or don’t. B2P Partners helps you optimize revenue throughout your customers' entire lifecycle. Our team's experience with companies like Citibank, HP, IBM, Intel, Microsoft, Siemens, and Visa helps ensure you achieve the results you seek.
- 网站
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https://www.B2Ppartners.com
B2P Partners的外部链接
- 所属行业
- 营销服务
- 规模
- 2-10 人
- 总部
- San Francisco，CA
- 类型
- 合营企业
- 创立
- 2001
- 领域
- B2B marketing strategy、customer journey mapping、buyer personas、content marketing、customer experience、messaging strategy、lead nurturing、sales enablement、product marketing、sales playbooks、B2B marketing、go to market plans、marketing、sales、lead generation、marketing automation、sales enablement和buyer enablement
地点
B2P Partners员工
动态
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B2P believes in the power of the truth, data, and insight in driving success for all kinds of organizations, whether they are B2B growth companies or countries trying to reclaim their place in the world.
Polls reveal that many Americans think foreign aid accounts for 25% or even 50% of all federal spending and that they would prefer it to be something like 10% instead. In reality, only about 1% goes to foreign aid. With that modest expenditure, the richest nation on earth helps millions and millions of people all across the world who are facing famine and malnutrition, illness and disease, oppression, disaster, and death. It has been shown to be the most cost-effective ways to project American influence, far more effective than weapon systems and massive "defense" spending. That seems to me that is part of what made this country great and even... Christian. Despite our being the richest country on Earth, there were 24 other countries in 2023 that gave more in development aid as a % of GDP than the US.
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Sometimes we just need a little perspective...
How’s your day going? How are you making it through the winter? Nurturing the people and projects in your care? Wondering where all these questions are coming from and going?? Let me introduce you to someone who's working hard just like you...
Big Bear Bald Eagle Live Nest - Cam 1
https://www.youtube.com/
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"Your customer base is the single greatest determinant of your future success." - Scott Hornstein Dive into this recent ICP article by our friend and colleague, you might just come away with a gold medal. #personas #ICP #marketingprofs
The concept of an Ideal Customer Profile (ICP) is often misunderstood, poorly defined and rarely implemented effectively. Many companies reduce its use to marketing briefs or orientation materials. Luckily, we've got Scott Hornstein contributing to MarTech to set it all straight. Check our Mark's latest article ?? https://lnkd.in/e4CHhXEp #marketing #icp #abm #accountbasedmarketing
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Our resident storyteller, Scott Hornstein, tells us about the harmony needed for the long term profitability we're all reaching for. Leave us your thoughts in the comments! https://lnkd.in/gkYxDaXB MarTech #martech #marketing MarTech #marketingprofs #storytelling
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What is your top GTM challenge? We will compile responses.
Change: it's so important, so valuable, and so hard. Ugh. The term 'change management' often has a missing "the" as in 'change the management'. Like Pogo observed years ago... "We have met the enemy and he is... us!" What is your top GTM change challenge?
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Like you, the team at B2P has found the last several days (weeks and months) quite stressful. History teaches us that there is likely a lot more stress and change to come. So now that the election is over, where does this take us? I believe this calls us to focus even more on what we are here to do. B2P has always been here to elevate how businesses understand, value, and serve the people who are their customers. It’s always been about transforming B2B in Business to People. We have always needed to bring curiosity, acceptance, and humanity to our interactions with the ‘outside’ people who are your customers as well as the ‘inside’ people who are your colleagues. But today, even more so. It’s why we treat each of our clients as friends and why we are trusted advisors to so many of them. We are lights to each other. And we need to be. Times are challenging. But we are still here. And we will be here for each other. We will continue to be lights for each other.?At B2P, it’s the only way to B.
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Hear directly from our team what CROW means to them! C.R.O.W. (Customer Revenue Optimization Works) is how we optimize your NRR by shrinking the gap between what your best customers seek and what you deliver. Sound interesting? Learn more at b2ppartners.com Joanel Bernardo Scott Olsen Wayne Cerullo #MarketingProfs #Revenue #BuyerEnablement
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Final thoughts? There is power in the framework of your marketing processes. We loved having Dunja sit down and talk to us about why B2P is different, and why it is making a difference! #marketingprofs #b2b #b2bmarketing
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That's a wrap! Ben Allen and B2P conclude their interview, talking about finding the balance between when to stay the course vs when to pivot. How to differentiate chasing moving targets from charging down the current path? #marketingprofessionals #marketingprofs #marketingvoices