B2B Marketing

Whoop Whoop! Team of the year here. Last week at the PPA Independent Publisher Awards, B2B Marketing took home the "Team of the Year" award. A true triumph of the hard work that every member of the team and community puts in every day. Here's to many more to come! #PPAIndPub

Imagine leveraging AI to accurately identify target accounts, develop deeply personalized campaigns, and achieve unmatched engagement. In this webinar, experience real-life demos from seasoned ABM professionals, showcasing how they integrate AI into their successful programs. This session will equip you with the insights and tools needed to achieve success and stand out in a competitive market Register here - https://okt.to/P6Wa5i #b2bmarketing #b2b

?? Relive the highlights of the Global ABM Conference 2024! From inspiring keynote sessions to actionable insights shared by industry leaders, the Global ABM Conference 2024 was an unforgettable day for the B2B marketing community. ?? Check out the energy, the connections, and the conversations that made this year's event truly remarkable. Watch the highlight video now and see how we’re shaping the future of Account-Based Marketing. Thank you to Natalie Furness - Revenue Operations, Emanuela Mafteiu, Maria Quin, Marta George ACIM, Hanna Leerink, Oliver Marshall and Anssi Kaija for their active participation and contribution to the conference. A huge thank you to our sponsors: Headline: Demandbase Keynote sponsors: The Marketing Practice | 6sense Session sponsors: Agent3 | EI Global B2B Marketing Intelligence | HUT 3 | Just Global | Luxid | Radish | Salesforce Exhibitors: Exclaimer | GCL | Inflexion Group | Modern | Pipeline360 | Seeblue Networking Drinks Sponsor: Radish Exhibitor and Event App Sponsor: Userled Community Intelligence powered by: Propolis #ABM #GlobalABMConference2024 #B2BMarketing #ABMConference2024

If you're looking for a chance to showcase B2B expertise and thought leadership to an engaged audience of US client-side marketing leaders, this could be the event for you. The Propolis Marketing Leaders Series will take place in a virtual format throughout February 2025, across several panel discussions and presentations. The content will explore the key areas US-based B2B marketers need to focus on to drive commercial revenue and escape the margins of strategic planning. Check out the sponsorship brochure to see how you can get involved: https://lnkd.in/euM5ceU3 #marketingleaders #propolismarketingleadersseries #b2bmarketing #commercialmarketer

?? The B2B Marketing Awards 2024 are just days away! ?? As we gear up for November 27th, hear from Andrea Carter, VP of Marketing (EMEA) at Sophos, and one of our event judges, as she emphasises the importance of shining a spotlight on B2B work, celebrating the creativity, strategy, and innovation that drive the industry forward. It’s almost time to honour the top talent in B2B marketing—don’t miss out on what promises to be an incredible evening. Keep an eye on our website for more updates and ceremony details: https://okt.to/lkO29L #B2BAwards2024 #B2BMarketing #MarketingExcellence #B2BLeaders #AwardsNight #B2BAwards

Are you looking to bridge the gap between brand awareness and demand generation? Over the past five years, B2B influencer marketing has become a game-changer for building trust and driving growth. Join us for our upcoming webinar, presented by Joel Harrison, founder of B2B Marketing, in partnership with Inbox Insight. Industry experts will also share valuable insights and unveil a playbook designed to enhance your brand’s visibility and attract qualified leads. Speakers include: - Joel Harrison, Founder, B2B Marketing. - Kristen Sesto, Director, Custom Influence. - Robyn Hartley, Founder, Paper Kite Media. - Ross Howard, Product Marketing Director, Inbox Insight. This is your last chance to register—don’t miss out on this valuable session! Register here: https://okt.to/ZVxAyc #b2bmarketing #b2b

Data-Driven Decisions: The Key to B2B Success In today’s fast-paced digital landscape, data is the foundation of delivering strategic conversations and detailed insights. But how do you turn data into ROI and gain stakeholder buy-in for data initiatives? Dun & Bradstreet Europe's latest report, "How to Gain Buy-In and Budget: Turning Data into ROI," is here to guide you! What you'll discover: - Proven techniques to secure budgets and stakeholder support - Real-world case studies on successful data-driven strategies - Tips to align data initiatives with business goals - Actionable insights to lead change as a marketer - Metrics to present a compelling business case Download it here: https://okt.to/1leXER #b2b #b2bmarketing

I got the chance to speak with some marketing leaders about a huge challenge in the industry: recruitment and retention. Check out the latest podcast in association with HelloKindred as we discuss everything from what qualities to look for in potential candidates to how AI is impacting the marketing climate and much more.

As the digital world moves away from third-party cookies, B2B marketers face both new challenges and exciting opportunities. In partnership with Funnel Fuel this latest report offers strategic insights and data-driven solutions to help you navigate this changing environment and stay ahead of the competition. Here’s what you’ll find inside: - How to transition to a first-party data strategy. - Tips for leveraging contextual advertising and AI-driven tools. - Practical guidance to future-proof your digital strategy. With many still adapting, this report is your roadmap to thriving in a privacy-first landscape. Download the full report here: https://okt.to/YhL4rw #b2bmarketing #b2b #funnelfuel #DigitalAdvertising

Company charity day success! It has been lovely to get out with the B2B team and give back our time to the community. Thanks to all those involved. Lina Vaz Jennie Heath Luke Whitehead Chloe-Louise Saunders James Prior Katherine Bentley Katie Charlton Ben M. Barry Peake Richard O'Connor Mitch Hole James Farmer Kavita Singh David Rowlands Sarah Casswell (née Biggins) Aishwarya Shetty Louise Edkins Sarah Lovelock (née Sweby) Noha Coker