Which tools and technologies are B2B International using to ensure the highest levels of data quality? Kim Arend and Pete Mullarkey discuss the benefits of AI in this snippet from the B2B Insights Podcast ?? Listen to the full episode to hear how we approach data collection and analysis to ensure world-class research quality > https://lnkd.in/eDyuVuKJ #b2b #marketresearch #insights #research #quality #technology #tech #data #fieldwork #datacollection #interview
B2B International
市场调研
London，England 14,097 位关注者
The world’s most experienced b2b market research company. By far.
关于我们
The world’s most experienced B2B market research company. By far. B2B International is the insights specialist within dentsu and dentsu B2B. B2B International offer all of the services you would expect from an international market research firm, such as: branding research, competitive intelligence, customer satisfaction and loyalty, market entry and opportunity research, product development and segmentation research. Whether you wish to focus on a single geography or require a complex, co-ordinated multi-country study, research into international markets brings a unique set of challenges and it is vital you work with a specialist global research agency such as B2B International. If your company is looking to enter a new market, build its position in a market, create a new brand, find out how satisfied customers or employees are, target markets more efficiently, develop a new product, or test the effectiveness of an advertising campaign, B2B International’s market intelligence can help you.
- 网站
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https://www.b2binternational.com
B2B International的外部链接
- 所属行业
- 市场调研
- 规模
- 51-200 人
- 总部
- London，England
- 类型
- 上市公司
- 创立
- 1998
- 领域
- B2B Market Research、Customer Experience Research、Customer Loyalty & Customer Satisfaction、Segmentation、Customer Journey Research、Buyer Persona Research、Brand Research、Brand Tracking、Brand Positioning Research、Campaign Effectiveness Research、Brand Awareness Research、Market Opportunity Research、Market Entry、Market Sizing、Thought Leadership Research、Product Development Research、Concept Testing、Proposition Development & Testing、Win / Loss Research和Usage & Attitude Research
地点
B2B International员工
动态
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In this week's edition of the B2B Insights LinkedIn Newsletter, Jennifer Strange and Ceri-Ann Jones discuss how internal stakeholder research is used to immerse ourselves in our clients' business and share their top tips for running successful internal stakeholder interviews. Check it out below ?? -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #internalresearch #stakeholder #stakeholderresearch #stakeholderperceptions #interviews
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When commissioning a research project, it’s important to consider how to maximize the effectiveness of the research and the potential for return on investment. A large part of this depends on the extent to which the research is embraced within the organization and how it is embedded in strategic planning. In our latest blog post, Emma Flood discusses our approach to engaging internal audiences, including the importance of collaborating and co-creating with stakeholders throughout the research journey ?? https://lnkd.in/ecJQrtj3 #b2b #marketresearch #mrx #insights #roi #strategy
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Listened to our latest podcast episode yet? ?? Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks and techniques for driving action. Learn all about... ? Why brand research isn't just brand tracking ? Quantitative vs qualitative brand research ? Creative techniques and frameworks for effective, actionable brand research Listen or watch the full episode here ?? https://lnkd.in/e8fJg7AR #b2b #marketresearch #mrx #insights #brand #branding #brandresearch #brandtracking #brandpositioning #brandperceptions
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For all our German-speaking clients and followers, our very own Beata Mik?osz and Kim Arend will be presenting the findings of the 2024 Superpowers Index as part of marktforschung.de’s Watchlist 2025 webinar series this Friday. Register now to learn what makes the difference between winning and losing B2B brands and what matters most to today’s B2B buyers ?? https://lnkd.in/eiqsSY95 #b2b #superpowersindex #research #insights #findings #webinar
WATCHLIST: Der Superpowers Index
marktforschung.de
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In this week's edition of the B2B Insights LinkedIn Newsletter, Grace Ennis looks at how focus groups as a research method have adapted to the shift to conducting more research online and shares 3 top tips on how to run online focus groups effectively. Check it out below ?? -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #focusgroups #qualitativeresearch #qualresearch #researchmethods #datacollection
3 Top Tips for Running Effective Online Focus Groups
B2B International，发布于领英
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What is the role and impact of frameworks in market research? Niklas Heitland discusses the importance of frameworks in reinforcing the findings and sharing the insights across the wider organization in this snippet from the B2B Insights Podcast ?? Listen to the full episode to learn about 4 key frameworks to help develop winning value propositions > https://lnkd.in/e4VCzxDV #b2b #marketresearch #insights #research #quality #technology #tech #data #fieldwork #datacollection #interview
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The more specific the audience, the tougher it is to recruit research participants, especially those in senior roles. In our latest blog post, Tracey Croft (née Nolan) CMRS and Pete Mullarkey discuss some of the approaches we use at B2B International to reach high-level executives and decision-makers ?? https://lnkd.in/eZMcKTZV #b2b #marketresearch #mrx #insights #recruitment #research #fieldwork #datacollection #survey #interview
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?? New Podcast Episode! ?? Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research and share their favorite frameworks and techniques for driving action. Learn all about... ? Why brand research isn't just brand tracking ? Quantitative vs qualitative brand research ? Creative techniques and frameworks for effective, actionable brand research Listen or watch the full episode here ?? https://lnkd.in/eyBnWgik #b2b #marketresearch #mrx #insights #brand #branding #brandresearch #brandtracking #brandpositioning #brandperceptions
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In this week's edition of the B2B Insights LinkedIn Newsletter, Jack Barks discusses how calculating derived importance transforms simple attribute ratings into real-world actionable strategies, uncovering hidden drivers of satisfaction that direct questioning might miss. Check it out below ?? -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #cx #customerexperience #customersatisfaction #csat #derivedimportance
Derived Importance: What Is It, and Why Does It Matter?
B2B International，发布于领英