B2B GROWTH CO - Get Your Business Active on LinkedIn?? for Growth

One major shift in LinkedIn Ads for 2025 is the rise of Thought Leader Ads. Unlike standard ads, these ads promote posts from real team members, not just your Company Page.? Here’s what makes Thought Leader Ads powerful:? ?? 6-15% higher engagement rates than typical ads ?? Builds credibility by showcasing your team’s voice ?? Creates an authentic connection with potential clients The result? Higher engagement, stronger trust, and, ultimately, better leads. This approach isn’t just effective – it’s essential for anyone looking to build B2B relationships on LinkedIn. Want to hear more from Michelle J Raymond?and LinkedIn Ads expert, AJ Wilcox?? The episode link is in the comments. #LinkedIn #LinkedInAds #B2BMarketing

LinkedIn Analytics isn't just about numbers – it's about having the confidence that you are building the right community and content that resonates with your audience. Here’s how you can utilise these insights effectively: ?? Review Demographics: Ensure your profile and page visitors align with your target audience. ?? Measure Engagement: Look at engagement rates to understand what content your audience values. ?? Adjust Your Strategy: If engagement drops, tweak your approach. Don’t give up because “reach is down on LinkedIn.” Tool Tip: While LinkedIn offers basic analytics, tools like Metricool can simplify and enhance your reporting. Ultimately, it’s about driving up engagement and business growth. If you need help navigating LinkedIn Analytics, book an intro call with Michelle J Raymond? to explore how we can assist you. Use tools like Metricool for more detailed and automated reporting. Try Metricool today for FREE. Register and use Code MICHELLE30 to try any Premium Plan FREE for 30 days.

In a recent conversation, Michelle J Raymond? and Chris Do?explored why so many Company Pages fail to connect with their audiences on LinkedIn. The verdict? It’s because the content feels like an ad, not a conversation. To stand out, Michelle recommends her R.A.T.E Framework: 1?? Relevant: Does it solve real problems? 2?? Authentic: Is it human and relatable? 3?? Thought Leadership: Does it challenge the status quo? 4?? Empathy: Does it serve your audience, not just sell? “Company Page content shouldn’t feel like an ad. It’s about being in service of your community’s needs,” Michelle shared. What’s one way your company’s content could be more authentic or empathetic?? The full article is available in the comments. #LinkedIn #LinkedInForBusiness #Branding

Ready to make the most of LinkedIn for your team? Let’s talk strategy and results! Many businesses turn to Michelle J Raymond?to activate their staff on LinkedIn. By combining both Company and Personal brands, they can strengthen their presence and make a real difference. But success isn’t just about being active—it’s about aligning LinkedIn efforts with your business goals. Whether it’s building brand visibility, growing thought leadership, or driving specific outcomes, your strategy must support what matters most. Every move on LinkedIn should be intentional and focused on real business impact. How are you using LinkedIn to reach your business goals? What’s worked for your team? #linkedin #employeeadvocacy #thoughtleadership

How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do?interviews Michelle J Raymond?and they look into the business side of LinkedIn.? Key moments in this episode: 00:00 Introduction to a Milestone Podcast Episode 00:38 Flipping the Script: Michelle Gets Interviewed 04:17 The Journey to LinkedIn Success 07:55 Understanding the Resistance to LinkedIn 10:24 Effective LinkedIn Strategies for Businesses 28:01 The Power of Company Pages on LinkedIn 33:30 The Power of Two: A Personal Story 34:39 Employer Branding and Staff Turnover 35:54 Engaging Employees on LinkedIn 36:50 Overcoming LinkedIn Intimidation 41:04 Creating Effective Company Page Content 43:51 Thought Leadership and Originality 56:55 The Future of LinkedIn and Social Media The link to the episode is in the comments ?? #LinkedIn #LinkedInForBusiness #Branding Social Media for B2B Growth Podcast

If B2B marketing feels like rinse-and-repeat these days, you’re not alone. In 2025, mediocre content won’t cut it anymore—audiences want more than quotas and checkboxes. Why? Today’s content often lacks emotion, creativity, and even personality. Differentiating yourself isn’t just trendy; it’s necessary. And that’s where we need to take bold, strategic risks. For 2025, start with this: ? Make a “stopping” list: Cut out tasks that don’t move the needle. ? Own your space: Create memorable, owned media that reflects your brand. ? Slow down: Focus on quality over quantity. Let’s commit to more than just "okay" content. What will you do differently in 2025? Listen to more from?Michelle J Raymond?and Robert Rose??? #LinkedIn #ContentMarketing #B2BMarketing

Have you sent out your Company Page invites for this month???They are one way to grow your page quickly.? ? #companypage #b2bgrowth #b2bmarketing

Not everyone loves white chocolate Tim Tams, and not everyone will love your business – and that’s okay!? Finding your niche on LinkedIn is about reaching the people who genuinely connect with what you offer. Try to appeal to everyone, and you’ll blend into the background. If your content isn’t landing, take a moment to see who it’s really speaking to. Too broad? Time to tighten up the message. So, what’s your Tim Tam pick? White, milk chocolate or another flavour? Michelle J Raymond

Want to grab your audience’s attention? Michelle J Raymond?says start with a solid content plan. Relevant topics spark engagement and help you shine on LinkedIn. The full episode is available in the comments. #LinkedIn #LinkedInMarketing #LinkedInTips Social Media for B2B Growth Podcast

Want to boost your LinkedIn engagement? Michelle J Raymond?says "focus on one audience and one clear topic that encourages real conversations." Consistency is key. Creating content that resonates with your ideal audience and supports your business goals is what drives results.? #LinkedIn #LinkedInMarketing #LinkedInTips