B2B eCommerce Association

Our why. Why we established the B2B eCommerce Association and how we are passionate about the people who make up the manufacturers, distributors, vendors, and agencies in this ecosystem. You know when you go to a conference and people scan your badge to see what company you're from before they start a conversation. Think of the opposite of that. We're building a community of curious, engaged, people who are ready to learn, connect, and develop. As individuals. Learn more at the link in comments.

How (and why) B2B businesses should focus on their customers' story (rather than their own story. Is your business ready to back away from an About page that talks about your history, leadership, and differentiators. And instead, demonstrates how you make it easier for your customers to do their jobs? How can your digital experience be a hero's journey where the protagonist is your customers? New episode of The B2B eCommerce Show drops today with guest Kyler Nixon and host Justin King. On YouTube, Spotify, Apple Podcasts, and your favorite podcatchers.

>>> Happening this Thursday! Join Olivier Thivent (Sonepar) and Xavier Rio (3M) as they discuss: ?? The future of B2B eCommerce in France ?? Innovations in AI, data, and omnichannel experiences ?? How global organizations navigate distribution challenges Moderated by Jason Greenwood, this is your chance to gain insights from industry experts and get your questions answered live! ?? March 13 | Register now for live access + recording: https://lnkd.in/ehxctW_d

How do *you* evangelize change in your organization or industry? In this podcast episode with Caroline Ernst, Justin King asks about her natural evolution from B2B eCommerce evangelist to AI evangelist. And they ask the questions: what are the effeciencies, what are the ethics, and what do we do when we don't know *if* it's going to work at all. efficiencies We're curious your take on this. Share your thoughts in the comments!

How much do you trust AI? Are they an intern, an associate, an agent? And how do you define what oversight they need now (and later)?

Who is spearheading AI initiatives and learning in your organization? What Nick Pericle's seen: it's not always the C-Suite driving adoption.

The Tech Tank was maybe our most vibrant, interactive, webinar to date. So we compiled our top 5 takeaways with Justin J. Johnson (Motivate) and Kyle Harrison (Conversant). Are you a manufacturer or distributor thinking through how to retain knowledge and capture sales? You'll want to check this out. Justin King Val DuVernet Jay Schneider Samuel Aldinger

We've got a fun one coming up. B2B eCommerce has evolved rapidly—but some myths just won’t go away! In this new webinar, industry leaders tackle the top misconceptions that hold businesses back from B2B digital success. Join Aaron Sheehan (OroCommerce), Matt Boland (Infios), and Justin King (B2B eCommerce Association) as they debunk three persistent myths and share practical strategies to drive real results. The Top Three Myths: ???"If you build it, they will come" – Why launching a platform is just the beginning ???"B2B buyers want a B2C experience" – Do your customers really need an Amazon-like interface? ???"You can do eCommerce with your ERP" – Why relying solely on your ERP might be holding you back

2025 B2B eCommerce Awards are open now! This year, we have three regions and three awards ceremonies. Link in the comments! Nominations are open now for categories including: ?? Enterprise B2B eCommerce Manufacturer of the Year ?? Enterprise B2B eCommerce Distributor of the Year ?? Mid Market B2B eCommerce Business of the Year ?? Small B2B eCommerce Business of the Year ?? Best Customer Adoption Strategy ?? Supplier Management Excellence ?? Best B2B User Experience Design ?? B2B eCommerce Person of the Year

Tech Tank #1 is in the books. With AI innovators Kyle Harrison (from Conversant) and Justin J. Johnson (from Motivate) who have AI-driven platforms to capture the expertise sitting within your company today (and avoid the "silver tsunami") and to optimize order capture and conversion. Watch them in the hotseat with Val DuVernet, Jay Schneider, Samuel Aldinger, and Justin King. Full webinar available now on-demand within the B2BEA community. Free for all members!