B2B eCommerce Association

Yesterday I kicked off a new spotlight series of webinars for the B2B eCommerce Association, sharing the story of the Workwear Group digital transformation. In this webinar for Association members, I shared the backstory of our transformation project, and the insights along the way from the catalyst to kick the program off and the outcomes we set out to achieve, the challenges we faced along the way, and ultimately the results we have been able to land with the implementation of our new platform. To view the webinar please join the B2B eCommerce Association community where you will find a host of other useful information for those of you in the industry including training materials and knowledge shares. Big thanks to Brett Sinclair who invited me to take part and hosted the event. I hope it kicks off a successful and helpful series for everyone. https://lnkd.in/dNKE68mW #cxevent #ecommerceevent #webinar #event #ecommerce #b2becommerce

Who's joining us for our #Birmingham networking drinks next week? ?? We'll be at Dirty Martini from 5pm on Thursday evening and we'd love for you to join us! RSVP today: https://lnkd.in/evVsDQbB #B2B #eCommerce #networking

Next year is a huge year for our events. We are going to redefine what B2B eCommerce events look like. ?? Real content. ?? Real education. ?? Real training. Are you in? #b2becommerce #events #networking

What a phenomenal couple of days it has been at this years B2B eCommerce Summit ANZ! Thank you to everyone who attended. The energy and vibe from the B2B eCommerce Association network went to a new level. It’s amazing to see how many high quality business and industry connections are being built through the B2BEA community and the iMedia Summits & Events AU, NZ & SEA experience. It’s also incredible to hear people say they have built genuine friendships from their ongoing participation. And thank you so much to our presenters who contributed to this years agenda (tagged below). You can really see through the content, year on year, how much the industry is maturing in region. Excited for what’s to come! #b2becommerce Simon Williams Tu Tran Peter Cridland, GAICD Kevin Annfield, Sophie Renton Dan Garner, Justin King Tricia Fallows David Visser Andrew Rogencamp Alexander Mahr Tim James Steven Rothberg Alexandra Lawson Ben Chambers Sabrina Thangiah Nathan Simmons Gillian Smythe John Whaling Ketan Kansara Rudi Khoury Ben Chapman Stuart O'Neill Nigel Poole John Vikas Suzie Young Murdo Wallace Albert Woo Amber McDougall Tzipi Avioz Andrew Stoneham Scott Lovett Helena Stylman Laura Vida Yvonne Adele Zac Gray YC Eu Ritesh Patel

We’re excited to highlight Larissa Salerno, Product Strategy Manager at Braskem, as our B2B Professional of the Week! Larissa has led the development of Edge, Braskem’s global B2B platform, transforming the petrochemical industry’s digital landscape. With over 800 companies using the platform, Larissa’s leadership has driven efficiency, improved client satisfaction, and helped Edge process over 12,000 orders per month, contributing to $2.8 billion in digital revenue. By focusing on client feedback, innovation, and seamless integration, Larissa has helped Braskem streamline operations and elevate the customer experience. ?? Read the full story and nominate yourself or a peer for future recognition in the B2B eCommerce Association community portal! #b2becommerce #digitaltransformation #b2b

I'm really happy to see that our foundational guide on "B2B eCommerce Platforms" has hit the no.1 position in Google organic search. There's a lot of content being served around B2B eCommerce that could easily guide a newbie down the wrong path or just totally confuse them. We'll be focusing on more of this foundational content moving forward which will also tie into our training and education pathways. We want to make sure that professionals are getting the right information and have a reliable place to get started in B2B eCommerce. Any SEO tips on how to strengthen this long form blog post are welcomed! #b2becommerce #seo

For those of you who missed it last week, the B2B eCommerce Association is very excited to announce the launch of the B2BEA Academy and our first official certification: B2B eCommerce Professional: Level 1 Delivered by Global B2BEA Director and industry thought leader Justin King, this certification is the first step toward building a strong foundation in the growing field of B2B eCommerce. Whether you’re an individual professional or a team leader, this certification will provide the knowledge and tools to excel in the B2B eCommerce landscape. Upon completion you will be issued with an official certificate and badging which can be fully integrated into your LinkedIn profile and attached to your resume. What's the cost? $ This certification program is part of the annual B2BEA Professional Membership which is normally $395 USD. To celebrate the upcoming release you can get access to this certification and the annual membership for just $99 (74% off). If you have any questions please get in touch with Justin or me anytime! #b2becommerce

We’re proud to feature Brennen Volbeda, Director of Digital Experience and Strategy at Polyconcept North America (PCNA), as our first B2B Professional of the Week! ?? Brennen has played a key role in transforming PCNA’s digital operations, leading the company through a successful re-platforming to Znode in 2021. Under his leadership, PCNA introduced innovative tools like the quick order calculator, which exceeded revenue expectations by seven times, and the artwork pre-validation tool, which improved operational efficiency and customer satisfaction. Brennen’s focus on data-driven decision-making has also been instrumental in developing predictive models for lead generation and product recommendations, enhancing PCNA’s ability to target and engage customers effectively. Thanks to him and his team's efforts, PCNA’s eCommerce platform is now a key resource for both pre- and post-sale support, driving increased customer engagement and higher conversion rates. ?? What is B2B Professional of the Week? Each week, we highlight a standout individual in B2B eCommerce who is driving innovation and growth in the industry. Want to be featured or know someone who deserves recognition? ?? Nominate yourself or a peer inside our community portal, where you can also read Brennen’s full story! #b2becommerce #leadership #b2b

**Huge Announcement** For those leading manufacturing, distribution, or technology companies, we heard your calls to upskill your teams and onboard new talent in B2B eCommerce. To meet this demand, we (B2B eCommerce Association) have developed the B2B eCommerce Professional Level One Certification! This foundational course is designed to help your teams—from marketing and sales to operations and leadership—grasp the essential concepts of B2B eCommerce, helping align strategies and drive digital transformation. ?? Key takeaways include: - Understanding how manufacturers, distributors, and customers use digital channels - The core components of successful B2B eCommerce - A common framework to boost team collaboration and effectiveness Whether you're onboarding new talent or looking to level up your current team’s digital skills, this course will set the stage for future growth. Special Pre-Launch Offer: Pre-order now for just $99 (74% off the regular price)! DM Brett Sinclair or I (or comment below) for your early bird code and secure your spot today. The course launches on November 18. Pre-order will be available until early November. For more details on the course and modules go to: https://lnkd.in/e8wRcVWg Jason Hein Jay Schneider Samuel Aldinger Jennie Yates Val DuVernet Jason Greenwood Ryan Kulp

??? There's still time to sign up to our Manchester networking drinks this Wednesday, sponsored by BetterCommerce! Join us at Dukes 92 from 5pm ??