b2b brand转发了
?? Jaguar’s Rebrand: What Can B2B Marketers Learn? ?? JLR’s bold rebrand to “modern luxury” has sparked a lot of conversation—some praising the shift, others feeling it’s a departure from its legacy. But one thing is clear: brand matters. For Jaguar, this move signals a desire to redefine itself and capture a new audience. But what happens if a brand change feels disconnected or loses authenticity? For B2B marketers, there are key lessons here: 1?? Your Brand Is Your Foundation: Your brand shapes perception, trust, and engagement. In B2B, where 95% of buyers aren’t actively looking but need to remember you when they are, a strong brand ensures you stay top-of-mind. 2?? Pipeline Starts with Awareness: Pipeline doesn’t just come from bottom-funnel tactics. Building a consistent and credible brand fuels top-of-funnel awareness, which drives long-term results. Buyers trust and engage with brands they’ve seen consistently in relevant spaces. 3?? Consistency Builds Trust: Just like Jaguar must balance innovation with its legacy, B2B brands must remain consistent in their messaging and presence across channels to foster trust and credibility. Why does this matter now? As we head into 2025, B2B marketers need to think beyond immediate lead generation. Brand building fuels pipeline growth by positioning your company as the go-to solution when buyers are ready to act. Jaguar’s rebrand is a reminder that bold moves can pay off—but they must stay true to your identity. Are you building a brand that aligns with your audience and drives results? We can help you build a powerful brand. Find out more here: https://lnkd.in/dKVnw7ja #B2BMarketing #BrandStrategy #Rebranding #Jaguar #Contentive