B&G Collective

Revision Fatigue. Feeling stuck or mentally blocked around a task or project, leading to revising your own work over and over and over again... This is super common for designers, but what you might not know is that it's common for all professionals across the board. Here's what I do to get unstuck. #rvamarketing #rvabranding #rvadigitalmarketing #bandgtips

?? Branding + Trust: The True Heroes of Local Digital Advertising Most businesses running local digital ad campaigns focus on targeting, bidding, and ad copy. While those elements are important, there’s an often-overlooked factor that determines whether your campaign actually converts: branding and trust. So, do branding and trust matter locally? Unlike national or e-commerce campaigns, local advertising relies heavily on familiarity and credibility. People don’t just click and buy immediately—they research, check reviews, and want to feel confident before doing business with local companies. Here’s a list of why branding and trust can be the breaking point for a local digital campaign: 1. People Buy from Brands They Recognize A well-branded local business—consistent logo, colors, messaging, and tone—creates an instant sense of familiarity. When users see your ad, they don’t feel like they’re being sold to by a stranger. They actually recognize you. 2. Social Proof Is Everything In local markets, people rely a lot on online reviews, testimonials, and word-of-mouth. If your ad gets a click but leads to a Google listing with 3.2 stars and outdated photos, you’ve lost the sale. Strong branding extends to reputation management—the ads alone won’t fix trust issues. 3. A Poor Website Kills Conversions You can drive all the traffic you want, but if users land on a slow, outdated, or untrustworthy-looking site, they will not convert. A clean, professional, and locally relevant website reassures potential customers that you’re legitimate. 5. Messaging Must Align Across Channels A strong brand isn’t just a logo—it’s a promise. If your Facebook ad promotes “fast & affordable service,” but your Yelp reviews say you’re slow and overpriced, there’s a disconnect and customers pick up on that. Your messaging should be consistent across your ads, website, social media, and in-person interactions. So how do we do it? 1. Leverage Local Testimonials & Case Studies – Feature real customers from your area in ads and on your landing pages. 2. Showcase Authenticity – Highlight your community involvement, local roots, and the actual people behind the business. 3. Invest in Professional Branding – A polished, consistent visual identity makes you look credible and established. 4. Make Your Reviews Work for You – Run Google Ads extensions with your best ratings, showcase testimonials on landing pages, and ensure your social proof is visible. 5. Focus on Long-Term Presence – Don’t just run ads when business is slow. Consistent branding builds recognition and trust over time. At the end of the day, local advertising isn’t just about targeting the right audience—it’s about making sure they trust you when they find you. You can have the best ad campaign in the world, but if they don’t believe in your brand, they won’t convert. How do you incorporate branding and trust into your local ad strategy? Let’s talk about it. #bandgtips #rvamarketing #tricitiesdesign

?? No shock here friends but.. 90% of quick judgments made by consumers about products have to do with color. It might seem surprising, but it makes sense when we consider how much of our perception is tied to visual cues. ? So why color? Color is one of the first things we notice, even before brand names, logos, or messaging. Within an instant, it conveys mood, personality, and shapes our perception of quality. For example, a vibrant color might communicate energy and fun, while a muted tone might evoke calmness and sophistication. In essence, the color you choose as a business owner becomes a shortcut for consumers to “feel” what your brand or product represents. ?? What does this mean for your business? ? All In How They Notice You: Color plays a huge role in building brand identity. Think of iconic brands, and it’s likely their colors pop into your mind first. Consistent color usage reinforces brand recognition and familiarity, helping you stand out. ? Consider The Tone: Colors carry emotional weight. By choosing the right color palette, you can immediately communicate your brand's values, appeal to your target persona, and even influence purchasing behavior. ? Building The Trust: A well-chosen color scheme that’s applied consistently across all platforms conveys professionalism and reliability, fostering trust with consumers. Inconsistent colors, however, can increase consumer confusion and decrease your brand credibility. For brands, color isn’t just an aesthetic choice—it’s a strategic tool that can shape perceptions, convey values, and build lasting connections. This is also why hiring credible branding designers is so important. #BandGTips #BrandConsistency #RVABranding #Design #ConsumerBehavior

I was recently working with a client who had begun advertising on Google about 30 days prior. Another agency had done the setup, and there was some issues with performance that needed to be addressed. So, I began a simple audit of the account and uncovered a few things, After reviewing conversion actions I noticed that their account was tracking landing page views as a primary conversion action. To the uninitiated, this is a HUGE no-no, but I thought it would be helpful to actually explain why. And give some insights as to how we would treat an account that with this issue. Quality Affects Optimization - Google Ads relies on the data we feed it, so if landing page views are treated as conversions, Google’s algorithms think every visitor is a lead. This confusion misguides bidding strategies, targeting, and optimizations, often leading to wasted spend and missed performance goals. Once we reset the client’s conversions to track real leads, (the usual stuff, like phone calls, forms, and bookings) their cost per conversion dropped by 35% within weeks, with a surge in qualified leads. Conversions Fuel Smart Bidding Smart bidding relies on accurate conversion data to adjust bids and placements automatically. Research shows that campaigns with accurate conversion tracking see up to a 20% higher conversion rate on average. Poor conversion setup, like counting page views instead of actual leads, misleads Google’s algorithm, compromising its ability to optimize for real results. Especially in new accounts, accurately defining conversions—whether it’s a form fill, call, or sale—is a huge part of the process. Getting this right allows Google to learn and improve, targeting your true audience with higher precision. I know the phrase, “Garbage in, garbage out.” has become popular in the past few years with the AI discussion, but it's important here too. Without quality conversion data, campaigns can quickly lose direction and efficiency. My final notes to the client and to others is that if you REALLY want to track page views do it separately, or just use “clicks”, typically for most, that will be more than sufficient. #ads #googleads #richmondadvertising