Azur Games

Supporting a developer and letting them do what they’re great at can be just as important as budgets and marketing. When everyone’s on the same page, that synergy kicks in, the game scales, and real growth happens. Here’s a quick, feel-good case study on how Slime Castle grew its IAP revenue — even during a season that’s not typically great for it https://lnkd.in/e3Zxzv7N

Next week, our Publishing Lead, ??Sergey Marcinkiewicz, will be attending Korea's largest gaming convention — G-STAR. Don't miss a chance to catch up with Sergey and schedule a meeting! We’d love to meet talented developers, share our experience and discuss your projects. See you in Busan! ?? ?? When: November 14-16, 2024 ?? Where: BEXCO Exhibition Center, Busan, South Korea ?? More info: https://www.gstar.or.kr/

Kingdom Clash started as a typical battler with basic mechanics, but it’s gone through a lot of updates and tweaks. We’ve tried a bunch of things — some worked, some didn’t — but focusing on campaign challenges and PvP gave the biggest boost to monetization. Here’s a look at what we did and what we learned along the way. ?? https://lnkd.in/ekxMgf4m

gamescom asia is coming soon, and our team is so excited to attend it! Feel free to contact Alexander Popov ?? Gamescom Asia and Eugene Tatonkin ?? Gamescon Asia to set up a meeting and discuss opportunities for cooperation with Azur Games. Let’s meet in Singapore! ?? When: October 17-20, 2024 ?? Where: Suntec Convention & Exhibition Centre, Singapore ?? More info: https://gamescom.asia/

Feel the vibe of our Azur Fest in Belgrade! ?? ? Together with the team we gathered at a Serbian ranch to enjoy a fantastic day and share unforgettable moments with our colleagues. Thanks to everyone for making it such a magical time.? Can’t wait to create more memories together!?

Six years after its release, Bottle Jump is still going strong with over 230 million installs and ongoing updates. Managing a hypercasual game long-term means constant testing and tweaking. While competitors didn’t put in the same effort, Bottle Jump kept fine-tuning, and it paid off — hitting the top in both installs and revenue. ??https://lnkd.in/ep2C74Np

We released a new hyper-casual game this year, and it's doing pretty well. The key to its success is the look and feel, which is tough to replicate without the right expertise. ??https://lnkd.in/ertrxNFH

Our decision to target a narrow niche proved to be a winning strategy. Our main goal was to meet the audience's expectations and needs as much as possible. To make this happen, we invested a lot of time and energy in the pre-production phase. We looked at who our audience was, came up with ideas, and then tested them using different tools, from simple surveys to in-depth CustDev interviews. Spoiler alert: Almost all hypotheses were confirmed, allowing us to occupy a niche that would be tough to re-enter. ??https://lnkd.in/e3fAAacB

Last year, we realized our existing technical solution no longer met the growing needs of our company. It was clear that a large-scale infrastructure overhaul was necessary. The challenge was migrating a 120 TB database without causing any downtime in our analytics and ensuring a seamless transition. We had been using ClickHouse for years, so exploring ClickHouse Cloud on AWS made sense. In this article, we’ll detail how the migration went, the challenges we faced, and the benefits we gained. ?? Read more at the link https://lnkd.in/eNe62cf8

We ran a few ASO tests on our mid-core projects and saw nice results. Some of the ideas work across different genres, which might point to overall trends. So we'll continue with more tests and experiments. ?? https://lnkd.in/eFjG9Fjq