Ayzenberg

Transparent is making a comeback. Nostalgia has an unmatched way of transporting us to moments we hold dear. With the launch of the new translucent Cipher Series Elite Controllers from Xbox Design Lab, we’re tapping into those early 2000s vibes—when clear tech was all the rage. Think fuzzy CRTs with that familiar hum. Huge thanks to Xbox and Xbox Design Lab for letting us help bring this retro aesthetic to today’s gamers. The Cipher Series with six all-new translucent controllers and 2 new chromatic d-pad and paddle options are available now on the Xbox Elite Wireless Controller Series 2 with Xbox Design Lab.

Sometimes the shortlists are long. Thanks to The Clios for these nominations for 2024—and to our incredible clients and partners for making this possible, including ZeniMax Online Studios, Bethesda Softworks, Riot Games and Xbox. We'd also like to congratulate and thank Paramount+ with SHOWTIME and Paramount Pictures for their nominated integrated and mixed campaigns, respectively. It's an honor serving as social agency for each of these campaigns. Winners will be announced on November 14th. ?? #ClioEntertainment #ClioAwards

We're thrilled to start our fourth year working with Pasadena High School and Light Bringer Project to inspire local high school students to consider careers in advertising. We began our #MYCAD program with a clear purpose that we carry with us today: to help solve the crisis of under-representation in our industry by inspiring the next generation of creatives through in-class workshops designed to support a work-based learning model. We sincerely appreciate the continued partnership and support from Light Bringer Project as we connect secondary students with the resources needed to help them discover and achieve their career aspirations. #advertising #adagency #pasadena

Discover the importance of "share of model"—a new metric for brands to measure their visibility and influence within AI-powered search tools like ChatGPT and Google’s SGE. ?? #AI #search #measurement

?? Exciting news! We’re just over a week away from the #ObserveSummit hosted by The Social Intelligence Lab! ?? I’m thrilled to be speaking about this year’s most memorable Olympic marketing campaigns—and a little teaser… we’ll vote on our favorite meme from the games! ?? Join us in person or virtually! Grab your tickets here https://lnkd.in/gNB-sc_u and use 10OFF for 10% off.

TwitchCon 2024 kicks off in San Diego tomorrow, and we've got your guide to navigating it like a pro. Whether you're there to discover new brand activations, catch must-see panels, or snag exclusive merch drops, we're breaking down what attendees should know to make the most of the weekend. #TwitchCon2024 #TwitchCon #Creators #Brands

Thanks to the VIPs who joined us last Friday for a very special Supercade x Ayzenberg reception at sp[a]ce gallery. We had an incredible time meeting new faces, celebrating the history of gaming and reminiscing about our first gaming experiences. Your energy made the night unforgettable, and we can’t wait to keep the momentum going! If you haven't had a chance to visit the exhibition yet, you're in luck—AVOID MISSING BALL will be open this Saturday (9/21) and next (9/28).

In this free report, you'll learn: ? Insights into the purchasing habits of #MMORPG gamers specific to special anniversary collector's editions. ? The relative importance of aesthetics in packaging design, developer support and in-game exclusives for motivating this behavior. ? A detailed analysis of consumer expectations that would lead gamers to spend $500+ on a special edition game. Access Ayzenberg's Unlocking Desire Report: https://alist.ly/47FE0AW

$&!% just got real on Mobile—and Social, too. Thanks to Activision and the #WarzoneMobile team for their support and dedication to best-in-class social.

Join Ayzenberg's VP of Insights, Jocelyn Swift Harjes, at The Social Intelligence Lab's #ObserveSummit as she breaks down the gold medal marketing strategies that captured global attention—and reveals how brands can leverage social data to boost engagement and ROI. ???? Tickets: https://lnkd.in/e29N9VT8 #SocialIntelligence #MarketingInsights #Paris2024