AWeber

Ready to roll up your sleeves and join our team? We're on a mission to help small businesses, entrepreneurs, and creators grow and thrive. We're hiring for a variety of roles! ?? https://bit.ly/376RkBu

Keyboard shortcuts are lifesavers for navigating the digital world, and we've just added another one to your toolkit. Meet the new inline emoji-picker! ? Just type ':' and start searching for the perfect emoji to add some personality and flair to your content. The emoji-picker will refine options as you type, making it easier than ever to express yourself. ?? Give it a try today!

You're making us blush @lisasargent ?? We love you, too! Supporting work like Lisa's is what gives us life! If you're in the non-profit space, or any kind of fundraising, you NEED to be reading this newsletter. https://lnkd.in/eMXeAbih

Meet James Maher, a photographer who grew his email list by 300% using AWeber! ?? His secret? Building trust with his audience, offering exclusive value, and making the most of AWeber’s email marketing tools. James created a content-driven strategy that not only boosted his subscriber count but also deepened engagement with his audience. Want to grow your email list like James? Comment GROWTH to see his step-by-step approach to increasing his email subscribers! And if you’re ready to level up your own email marketing, sign up for AWeber today! ??

Stuck on what to write for your next email? ?? Writer's block is the worst—especially when you're trying to craft the perfect email. But don't worry, we've got you covered with 8 brainstorming techniques to get those creative juices flowing: ?? Mind Mapping: Visualize your ideas. Write a key word in the middle of a page and draw lines outward to the ideas that key word sparks. Mapping helps you visually process your ideas and decide which ones are the strongest. ?? Word Association: Unlock fresh ideas with related words. Start with one or two words related to a broad topic, and write down anything they make you think of. ?? The Medici Effect: Look for parallels around the issues you’re facing in different areas — like your personal life or at work. ?? Blind Writing: Just. Don’t. Stop. You don’t need a plan of attack or an outline for this — just put words on a blank page, no matter what they are. ?? Challenger: Make a list of your assumptions (about your customers, your content, your format, etc.) and then challenge them one by one. You might think you already know the best way to do something, but we don’t make progress by never questioning things. ?? SWOT Analysis: Create a table to assess the strengths, weaknesses, opportunities, and threats (SWOT) to your current approach to email content. ?? Turn to Your Readers: Conversations with your subscribers can lead to a treasure trove of email ideas. Ask your subscribers questions and try to find out as much information about them as possible. ?? Start with the Subject Line: Set a timer for 5 minutes. Then, come up with a list of subject line ideas that you would absolutely open if they hit your inbox. Plus, our AI Writing Tools are here to help polish your ideas (or help you generate ideas to begin with) into emails that stand out—it’s like having a creative partner right at your fingertips! Whether you’re stuck on subject lines or need help with a first draft, our tools make writing easier than ever. Ready to get unstuck? Read more about these techniques on our blog - https://bit.ly/3MtqyHL - and try our AI writing tools - https://bit.ly/3AJMiMI

The psychology of color in marketing can be one of the most powerful tools a marketer can work with. Let’s take a look at what reaction colors can elicit in your audience: ?? Red: action, passion, love, excitement, strength, energy ??♀? Orange: warmth, energy, youthful, confidence, success, bravery, sociability ?? Yellow: caution, youthful, creativity, happiness, warmth, cheer ?? Green: natural, health, wellbeing, innovative, freshness, quality, newness ?? Blue: intelligence, refreshing, trust, luxury, classic, peace, loyalty ?? Pink: feminine, youthful, sweet, compassion, sincerity, sophistication ?? Purple: elegant, royalty, luxury, spirituality, ambition ?? Brown: dependable, rugged, simple, trustworthy ?? Black: classic, conventional, formal, dramatic, sophistication, security ?? White: pure, calm, clean, honest, simplicity, innocence ?? Learn how to use color in your marketing: https://lnkd.in/eafqSan4

Daniel Pink tells a story in his book “Drive” about a university struggling to collect donations for a food drive. Researchers had the notion that adding context to make the ask feel more for an individual, and not just blanket marketing, they’d see a better response. So they decided to run a test with their outreach emails. They split tested two versions of their message: Half of the students got a generic email about the food drive. The other half got a personally addressed message with details about their closest donation drop offs. They also got a followup call. What happened (you can probably guess)? Donations went up. Way up. Before the test, researchers evaluated whether students had a high, or low likelihood of donating. The personalized emails saw an increase from folks who were likely to donate and even greater growth in the group of people who they were assuming wouldn’t donate. Yes, you’re reading that right. The personalized, contextually relevant email got more donations from people researchers weren’t expecting to donate than the generic email got from the most likely donors. Personalization works. Let’s talk about how to do it right ?? https://lnkd.in/g2ANstF8

?? The holidays are coming ?? And it’s time to start planning your holiday marketing! For small business owners, this season offers huge opportunities to connect with customers and boost sales. Don’t wait until the last minute—start mapping out your campaigns today to make the most of the festive season. Ready to get ahead? Sign up for our weekly newsletter and receive our exclusive holiday marketing email series (sending soon)! ?? Get tips, strategies, and inspiration to help your business shine this holiday season. ?? Subscribe here: https://lnkd.in/eu48c2ff #email #emailmarketing #emailmarketingtips #emailmarketingsolutions #emailmarketingcampaigns #holidaymarketing #holidays #smallbusiness #smallbusinessowner #smallbusinesssupport

Fear of the send button should have its own listing in the DSM-5. Mitterephobia? You heard it here first. ?? We all struggle to commit and hit send when we’re done crafting a perfect email to our prospects and customers. It’s why we at AWeber have spent so much time building really neat features that often live in the background but help reduce that send button anxiety: ? We automatically check links in your emails to make sure they’re valid ? We autocorrect common typos at sign up, like gmial or yhaoo, so you don’t lose a new subscriber ? We provide a best practices checklist for subject lines and preview text These are just a couple of the ways AWeber makes marketing your small business easy and effective. Ready to make the move and stop wasting time staring at the send button? Let’s go! https://bit.ly/3SIDcGj

Did you know you can do these 5 things in AWeber? ?? AWeber has tons of features to supercharge your email marketing! Swipe through to discover some game-changing tools that can help you connect with your audience, boost engagement, and save time. ? Which feature will you try next? Let us know in the comments! ?? #email #emailmarketing #emailautomation #emailmarketingsolutions #smallbusiness #smallbusinessowner #emailmarketingtips #emailmarketingtools