Avid Demand

Digital marketers are under pressure to prove measurable business impact. This LinkedIn report, “The Future of B2B Marketing Measurement,” offers suggestions on how B2B marketers can improve program optimization and results tracking. The report emphasizes connecting marketing metrics to revenue, developing ROI frameworks for brand marketing, and adopting advanced attribution models to optimize results. https://lnkd.in/gZCQ9RJB

Do your content development efforts align with buyer intent? This Avid Demand case study shows how we increased organic conversions by 147% using our 10-Step Optimized Content Development Process. https://lnkd.in/g99KJu3f

This year, just 35% of B2B companies anticipate that their marketing investment will rise by 5% or more. This means it’s essential for B2B marketing leaders to make strategic and innovative choices that drive growth, cost-effectively. Forrester's 2025 Budget Planning Guide provides tips to stretch your marketing budget even further in 2025: https://lnkd.in/gUs-sWsy

Discover how to craft a winning B2B SEO strategy that drives qualified leads and accelerates business growth. Avid Demand provides actionable tips on generating optimized content to reach prospects across their entire buying journey, required technical website SEO fixes, driving prospects to desired actions via internal website links, and more: https://lnkd.in/ecp8yZ3P

B2B marketing leaders must prepare for the long game. The importance of Data & Analytics (D&A) continues to grow, making it essential to embrace accurate data collection to stay ahead. Gartner provides 10 strategic predictions to help you integrate a D&A strategy into your digital marketing roadmap: https://lnkd.in/eRUQuAxR

Finally, we’re excited to spotlight PATRICIA HURSH, our VP of Client Services! Patricia founded the Avid Demand agency (originally named SmartSearch Marketing) in 1999. Today, she leads our client delivery department and is spearheading the development of a Marketing ROI Dashboard for every client. See Patricia’s article on measuring pipeline progression to prove marketing ROI: https://lnkd.in/gmQj7hnR

ICYMI: Great to see Todd Weiss, Director of Product at PayJunction featured on Business.com, where he offers practical guidance for businesses on how to start accepting credit and debit card payments—and avoid lost sales opportunities. Proud to partner with innovative leaders like PayJunction as they make payments more accessible for businesses! Read more here: https://lnkd.in/eeTrYUH

Google's latest algorithm update expands the guidelines for rating the search quality of content. The update primarily targets spam and low-quality web pages. Search Engine Land shares details about this routine update to Google's Search Quality Raters Guidelines: https://lnkd.in/gQjsdkpE

AI-generated blog content fills critical visibility gaps and increases traffic by 945%. Avid Demand collaborated with a leading Real-Time Location Services (RTLS) provider to improve their search visibility, increase organic traffic, and effectively position the company in the healthcare market. Avid created highly-targeted, optimized content using AI tools combined with human editing to achieve these impressive results. Case study details here: https://lnkd.in/ggz_8Q-Y

In 2025, B2B marketing leaders are faced with expectations to drive transformative results. Dive into Gartner's Marketing Leadership Vision Guide, which outlines key trends, top priorities, and essential actions for marketing leaders to achieve success in 2025: https://lnkd.in/dQHPZe_w