AvenueCX

At AvenueCX, we would like to take a moment to celebrate our successes in 2024. Our collective efforts have brought value to our clients and addressed their content needs. We are proud to have expanded our brand's reach and network and offered free educational materials to support our fellow content professionals. Check out our article below to learn more about our successes in 2024. We had quite a year in 2024 at AvenueCX, and we are excited to share that we have even bigger plans for 2025. #ContentMarketing #DigitalMarketing #MarketingStrategy #ClientSuccess #ContentProfessionals #ContentStrategy

Are personalization and customization the same? "Personalization and customization are two different ways to make shopping more relevant. Personalization is when a store automatically adjusts what you see based on your data, like showing products similar to what you've looked at before. Customization is when you make choices yourself, like picking product colors or arranging your account page to look how you want it." Understanding customization and personalization can help you provide a better shipping experience for your customers. Read this Shopify article from mike keenan to learn the ins and outs of customization and personalization and how to utilize both to improve your customers' shopping experience. https://lnkd.in/gFvUmZe6 #Personalization #Customization #UserExperience #CustomerExperience #DigitalMarketing #EcommerceTips

Where are the future of communities heading? Danielle Miller mentions to Kevin Nichols that she believes communities will become more individualized experiences, allowing users to personalize their interactions. Danielle also believes organizations can foster a more dynamic and responsive environment by leveraging user feedback to adapt community structures. Kevin and Danielle cover in this podcast episode: ??The importance of community platforms in digital spaces ??How communities can foster learning and engagement among users ??The importance of creating accessible, engaging experiences Watch the episode here: YouTube: https://lnkd.in/e_RpBGdE? Other Platforms: https://lnkd.in/eN4y7xc7 #PersonalizedExperience #DigitalCommunity #CommunityEngagement #UserExperience #Personalization

Did you know that consumers have an average tolerance of 30 minutes when interacting with telephone customer support agents before searching elsewhere? Customer support call centers should have the right content and be augmented with surrounding content to enable self-service. Customer service menus are a test of patience and sanity; how do you handle automated phone menus if you could pick between that and other forms of support? ???? #CXFails #PickYourStruggle #CustomerSupport #CXInsights #CustomerExperience

How can you improve your website's SEO and web content? Frank Watson discusses with Kevin Nichols the free tools Google offers to help enhance organizations' online presence. They include: - Google Search Console - allows you to monitor and improve your site's performance in Google Search. - Google Analytics - tracks website performance. If you want to learn more about SEO or improve your search engine rankings, we recommend you check out the full podcast. Kevin and Frank dig deeper into what market conditions are shaping search engine rankings and how to navigate through them: YouTube: https://lnkd.in/eX2x8vRd? All Other Platforms: https://lnkd.in/ejKWU2dF Message us or comment below if you want the links to the free certifications Frank mentioned during this clip. #SEO #DigitalMarketing #WebContent #SearchEngineOptimization #ContentMarketing

"Net promoter score (NPS) has long been a standard benchmark used by organizations across industries to measure customer satisfaction, gauge performance and identify a customer's likelihood to recommend a company." As customer experience evolves, organizations' metrics and strategies to measure their success also change. Read the article below from CMSWire, written by our former webinar guest, Jill Grozalsky Roberson of Velir to learn additional methods organizations can use to measure performance and improve customer experience and relationships: https://lnkd.in/exTRb2nC What metrics are you using to assess your customer experience and measure its success? Let us know in the comments below. #CustomerExperience #NetPromoterScore #CXMetrics #CXTrends #CustomerSatisfaction #CustomerEngagement #CustomerLoyalty #PerformanceMetrics

Did you know that 50% of content professionals surveyed have not conducted a content audit within the past year? Kevin Nichols discusses the findings from their recent poll with Jennifer Hodroge and explains how regular content audits are essential for maintaining performance and relevance. However, Jennifer points out, "If you are not familiar with the content...and looking at the performance on a regular basis, your content is getting outdated." With content audits needing to be updated regularly, your personalization efforts often fail due to insufficient content and a need for a robust strategy. Are you struggling to incorporate personalization into your organization? If so, Jennifer Hodrodge breaks down in her presentation the steps you need to take to implement personalization into your organization in this full webinar below: https://lnkd.in/eYn36XyA #Personalization #ContentAudit #ContentStrategy #DigitalMarketing

As we approach March, we wanted to share CX Today's article by Charlie Mitchell, featuring seven predictions on AI in customer support. The experts who provided insights on these trends were: Michael Fauscette, Luke Jamieson, Justin Robbins, Andrew Morawski, Dennis Parker, Aymen Ismail, and David Avrin Read the article below to learn what to expect for the future of AI in customer support: https://lnkd.in/eH76By_e After reading the article, what trend are you most excited about? Let us know in the comments below. #CXTechnology #CXTrends #CustomerEngagement #DigitalTransformation #CustomerSuccess #CX #Prediction

Christine Cuellar of Scriptorium Publishing shares with Kevin Nichols how standardization can improve personalization for your organization. Learn more about the benefits of structured authoring by watching Kevin and Christine's full podcast episode below: Youtube: https://lnkd.in/ekfgTMjf All Other Platforms: https://lnkd.in/eqHNBQNQ #ContentStrategy #CustomerExperience #BusinessGoals #Personalization #StructuredAuthoring

Marli Mesibov discusses with Kevin Nichols some key points of challenges faced while personalizing content in healthcare: - Privacy concerns are essential - Healthcare trust is limited - Personalization can be as basic as recognizing a patient's name instead of referring to patients as data By watching their full webinar, you will gain insights into key pitfalls to avoid and the great opportunities that personalization has to offer: https://lnkd.in/eFBddqNE Should healthcare organizations incorporate increased personalization? Let us know in the comments below. #HealthcareContent #PersonalizedHealthcare #ContentStrategy #Personalization