Avenue Z

Google just rewrote the rules of search...again. With #AI Mode in Search Labs, the traditional results page is becoming a dynamic, AI-powered conversation. Johnny Hughes breaks down what this means for CMOs—from brand visibility and measurement to content strategy and authority. This isn’t about keywords anymore. It’s about being the trusted source AI turns to. Read more ?? #AI #SearchMarketing #CMO #GoogleSearch #AIMode

Miami Tech Week is almost here and the lineup is ?? From #AI summits to rooftop happy hours, we’ve rounded up the can’t-miss events for founders, investors, and operators heading to the 305. Check out our top picks ?? #MiamiTechWeek #VentureCapital #AI

Last week, Whitney H. and I recorded this webinar that every CMO and marketing executive needs to watch. ?? Everyone is talking about the importance of AI Visibility, but most marketing leaders don't know where to start. This 20min video will help you get up to speed (or risk getting left behind). Here's everything we unpack: 1. The data behind the rapid rise and adoption of AI search 2. How AI Visibility works (differently than traditional SEO) 3. Top industries being most impacted 4. The 3 biggest areas brands need to invest in their AIO strategy 5. What success metrics / KPIs should you be tracking 6. Relevant use cases and examples of AI search disruption 7. How to track your visibility on AI search / LLMs The webinar is free and is on-demand, so you can watch at your convenience. FWD this on to anyone in your organization that needs to educate themselves on the importance of AI brand visibility in 2025+. Enjoy! https://lnkd.in/dabcDi4b

“AI has always played a large part in what we do. Our goal was to take the $10,000 cost of making a loan, the eight weeks, and the hundreds of phone calls, and turn it into a beautiful seamless experience.” — Vishal Garg, CEO of?Better. At HumanX, Garg broke down how AI is reshaping the mortgage industry—from faster processing to smarter customer experiences. Catch the highlights from his panel in our latest blog >>> https://lnkd.in/ei7NRZfF #ai #bettermortgage #customerexperience

From borderless banking and ETF surges to AI’s growing role in policy, the latest Top of Stack by Bristol Rae Jones breaks down the headlines companies in #fintech, #venture, #finance, #AI, and #highered should be tracking. It features major press hits, upcoming industry awards and events, and the key news trends shaping the conversation, with highlights from American Banker, PYMNTS, CEO.com, CNBC, and more. Check it out ?? #topofstack

Catch me at ShopTalk next week. Conferences aren't just about panels & hitting 10k steps on the show floor. It’s about the real conversations happening around it. Look forward to connecting with everyone: partners, brands, or anyone that wants to chat things that are top of mind like AI search, social commerce, emerging channels. If you’ll be in Vegas, DM me.

AI is reshaping how consumers search, discover, and buy. Brands that don’t adapt will lose visibility and sales. At #DTCX9, over 40 industry leaders will share insights on what’s next in #ecommerce. Avenue Z’s Chief Strategy Officer, Whitney H., will break down how brands can stay ahead in the era of #AI-powered search. ?? April 2 | 12:30 PM EST Your New Top Influencer? ChatGPT. How to Win in the AI Search Era Join Whitney and top leaders from Gorgias, ShipBob, Shopify, and Triple Whale at the largest virtual #ecommerce event of the year! Register here >>> https://lnkd.in/e7yRXPK6

Kicked off SuperReturn North America with an incredible night of conversations, connections, and AI-driven insights in private capital. Brightwave and Avenue Z hosted AI Innovation in Private Capital: A SuperReturn Eve Reception, bringing together top PE managers and industry leaders, all with a stunning riverfront backdrop. Big thanks to everyone who joined us for an unforgettable evening! #Brightwave #AvenueZ #PrivateCapital #AI #SuperReturn #Miami ?? Emerge9 | IQ-EQ | Macquarie Group | Safra | CF Private Equity | Bastille Ventures

Don't underestimate the power of affiliate/paid PR. AI Search LOVES referencing advertorials in responses. 4 out of the 5 recommended supplements referenced advertorials (marked in red in the image). The remaining 1 didn't even have a source. Invest in PR or your brand will be invisible in the future. Here's how I see PR's role in AI Search: Branded search queries ?? Earned PR Non-branded search queries ?? Paid PR Media placements are critical to future proof your brand... You'd think that ChatGPT would distinguish between biased & unbiased media placements, but here we are.

“Digital authority is no longer just earned—it’s architected.” We’re excited to welcome?Whitney H.?as Avenue Z’s?Chief Strategy Officer, leading our?AI Optimization (AIO)?strategy. With a track record of driving digital transformation across Web2 and Web3, Whitney will help brands take control of how they’re discovered and trusted in the AI-driven era. AI is reshaping search, content, and influence; Avenue Z is shaping what comes next. Read more about this pivotal move, here: https://lnkd.in/eMtz4UVX #AIOptimization #DigitalStrategy #AIO