Alliance for Video-Level Contextual Advertising

??????Our newest ?? TVREV ?????????????? ?????????????? ???????????? ?????? ?????????? ?? is out and the topic is contextual targeting. ?? (Which, coincidentally, is the subject of a major special report we are releasing next week.)?????? ???????? ????????: ?? Tony Marlow, LG Ad Solutions ??Grant Parker, Flashtalking by Mediaocean ??Gavin Douglas, Drawbridge Labs ??Evan Shapīro, ESHAP ??Raf Bagdasarian, Paket Media ??Raghu Kodige, Anoki Inc ??Peter Crofut, Wurl ??Mike Woods, OrkaTV ??Jes Santoro, Cadent ??Rose Anna McGovern, DIRECTV Advertising ??Rohan Castelino, IRIS.TV ??Kristen Williams, Magnite ??Natalie Bastian, Teads ??Travis Howe, Samsung Ads ??Jarred Wilichinsky, Paramount Advertising (FOMO? Hit us up to see how you can join our Thought Leaders Circle. Select openings available for 2025.)

??'?? ???????????????????? ???????? ?????? ???????????????? ???? ?????? ???????????? ?????? ???????????????? ???????????? ?????? ???????? ???????? ?????????? ???? ???? ???????????????? ???? ?????? ?????????????? ?????????? ???? ?????? ?????????????? ???? ?????? ?????????????? ????????????. ????'???? ?????? ?? ???????????? ???????????????? ???????? ?????????? ???????? ????????'?? ????., ?????????? ?????? ???????????????? ?????????? ?????? ?????????? ???????????? ??????????????????. ???????? ?????????? ???????????? ???????????????????????? ?????? ?????????? ?????????? ???????????? ???? ????????????. In the newest video from our "CIMM City" series, shot at the Coalition for Innovative Media Measurement (CIMM) Summit in NYC, IRIS.TV CEO Field Garthwaite discusses how contextual targeting using the IRIS ID helped CARL'S JR. RESTAURANTS, LLC see some impressive campaign results.

CEO & Co-founder Field Garthwaite sits with TVREV at Coalition for Innovative Media Measurement (CIMM) Summit and shares insights from a recent case study that used video-level contextual targeting to drive superior full-funnel results for CKE Restaurants, Inc. ? 6X higher awareness ? 4X higher favorability ? 3X higher recall ?? 35% incremental visit lift ?? 152% incremental sales lift ?? 2.2X ROAS Their agency PMG targeted contextual and emotional data segments created by our data partners including Captify?, GumGum, KERV Interactive, Pixability, Reticle, and Silverpush to place ads when CTV viewers were most likely to watch, remember, and convert. Check out TVREV's full coverage of CIMM Summit here https://lnkd.in/gaRD2WGy

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library. Click here to read the full case study: https://bit.ly/3YpwzMj #contextualadvertising #ctv #programmatic #adtech #casestudy

Contextual is front and center for the new age of advertising! Contextual is far more than just logo recognition. Get a better understanding of the benefits of contextual advertising and see how KERV Interactive is approaching contextual as a method to reach consumers during the moments that matter most. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #KERV #advertisingweek #AVCA https://lnkd.in/eNJvA2Ar

A cookieless?? future with consumer privacy and trust being front and center in consumers’ minds means it’s time to approach data differently. See how important first-party data and contextual data are the next way to reach people in this new and exciting future in advertising and marketing. ? #marketing #adtech #contextualadvertising #ai #programmatic #Silverbullet #AVCA https://lnkd.in/enyZWMbv

IRIS.TV and Integral Ad Science have partnered up to help promote brand safety and suitability in the CTV space! See how these two are helping to improve your brand’s suitability measurement for CTV by utilizing Integral Ad Science’s multimedia classification technology and IRIS.TV’s IRIS_ID. Get a deep dive into the technology powering this and see how it benefits both publishers and advertisers. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #IAS? #AVCA https://lnkd.in/emSzwVfN

Listen to Sightly’s Breaking Through the Mayhem Podcast featuring IRIS.TV’s Nancy (Neumann) Grey as she speaks with Sightly’s Annalise Curvelo sharing her insights on the current CTV landscape and obstacles in the industry. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #Sightly #AVCA https://lnkd.in/epEFkH6J

We didn’t forget you! Check out part 2 of TVREV’s Cannes Lions 2024 Recap ??Key Highlights: Video interviews with Atmosphere’s Blake Sabatinelli GumGum’s Phil Schraeder Sightly’s Annalise Curvelo Reticle’s Josh Rosen. See how Future Today Inc is leveraging video-level contextual advertising to increase yield and revenue in CTV. Understand how Pixability’s AI solutions are helping advertisers reach consumers in brand-suitable moments #marketing #canneslions #adtech #contextualadvertising #ai #programmatic #AVCA https://lnkd.in/gWyPtyMw

Need a recap on the biggest topics at Cannes Lions International Festival of Creativity this year? AVCA has you covered with a two part article featuring highlights and biggest takeaways. ??Key Highlights: Insights from PMG’s Sam Bloom on the success of IRIS.TV and PMG’s Carl’s Jr. Case Study. Insights from IRIS.TV CMO Rohan Castelino on how IRIS.TV enables AI to Make CTV Advertising More Engaging. https://lnkd.in/gC7G4Ycs #marketing #canneslions #adtech #contextualadvertising #ai #programmatic #AVCA