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When deciding which activities to keep and which ones to adjust or ditch, it’s important to remember that quantity isn’t everything. Yes, you need a certain number of leads coming in if you’re going to have any hope of filling your pipeline and meeting your sales goal for the month/quarter/year. But if all the leads coming in are low-quality leads who aren’t interested in your services, that doesn’t do you any good. In fact, it’s a negative, because it sucks up a lot of your time and energy without giving you the result you need to keep your business going. So, in addition to looking at the number of leads each activity is bringing in, also consider the quality of those leads. Where do the people you love to work with tend to come from? What can you do to get more clients like that? https://buff.ly/3CAhizL #marketingstrategy #marketinggoals

As people increasingly use "generative" AI to conduct online research, it's time to think about how we need to change what we do to get in front of people when they're looking for us. This article by Content Marketing Institute has some ideas to help you out with that. https://buff.ly/40TqJo2 #seostrategy #generativeai

It’s that time of year again. Amidst all the baking and shopping and wrapping and decking the halls, it’s also time to wrap up another year and get ready for the next one. For those of us who own our own businesses, it’s also time to start our business planning for 2025. This means it’s time to think about what you want your business to achieve in the next 12 months, or even 3-5 years out. My job is to make sure your marketing efforts will help you achieve those goals, which is why I devoted this week's blog post to the topic. https://buff.ly/3ZcCV1L #marketinggoals #marketingstrategy

Content marketing does not have to be hard. You just need to know the right strategies for identifying your target audience, creating great content that resonates with them, and getting that content in front of your target audience. This book simplifies the content marketing process to help you understand it's not nearly as scary as you might think it is. It takes you through every step of the process from identifying your target audience and strategies to reach them to content creation, to a distribution strategy to get your content in front of your target audience. https://buff.ly/42NaVBK #marketingbook #contentmarketingbook #contentmarketingstrategy

AI may or may not be coming for our jobs, but it's definitely coming for our click-through rate. It's nothing new. Google has been reducing our click-through rates ever since it started featuring short answers on its own page so users don't have to click through to the sites that worked so hard to create those answers. What does this mean for your SEO strategy? Our favorite SEO tool has some answers to help you out. https://buff.ly/3NX2AoW #aiseo #seostrategy

Aside from being an author, the best way to position yourself as an authority is to have someone quote you as an expert. Backlinks and having other professionals mention you on their website is one way to get other people to refer to you as an authority on their websites, but what about your local newspaper? Or a national newspaper? Or an industry magazine? https://buff.ly/40FFFWy #psychologyofauthority #marketingstrategy

Before you can craft a marketing strategy that will help you stand out in your market, you first need to understand your market. But that's easier said than done. Which is why this article lays out some helpful tools and resources to help you gather and analyze the data on your market you need to make the next right step. #marketingstrategy #marketresearch #marketanalysis

Google looks at pretty much every aspect of your website when determining which searches to pair you with, as well as where to rank you within those search results, but a key factor is whether Google considers you to be an authority in your industry. https://buff.ly/4fyC150 #psychologyofauthority #marketingpsychology

Imagine shooting at a target and then not even looking to see if you hit it or how close to the bullseye you got. It’s the kind of power move that looks really cool in an action movie IF you hit the bullseye. If you don’t, you just look like an idiot, and you aren’t even aware you need to correct your aim. That’s what it’s like to try to implement an SEO strategy without bothering to check your analytics. Without measuring your metrics, you have no way of knowing what’s working and what isn’t. When it comes to your SEO strategy, there is a variety of ways you can measure the effectiveness of your SEO efforts, but Google Analytics is a great starting point. Whether you’ve been struggling to use your Google Analytics, or you’ve been too intimidated to even set up an account, this webinar is going to take you through everything you need to know to get the most out of your GA account. https://buff.ly/3QpMq8o #googleanalytics #seowebinar

Stealing content is not only rude, it's also an ineffective marketing tactic and black-hat SEO tactic. Stealing backlinks on the other hand ... Now, that's allowed. https://buff.ly/49tIprC #backlinkstrategy #seotips