Autotrader US

Understanding what's working and removing ROI blind spots are essential in today's market. Hosted by Jeff Flak, April's?nVision training sessions will equip you with crucial insights and strategies you need to immediately maximize your Autotrader ROI. Register today: https://cox.auto/uieDC

Our own Erin Keating recently sat down with CNN to discuss the impact new auto tariffs will have on car buyers. The good news, consumers are flooding the market right now in anticipation of increased costs further down the line. Hear Erin’s breakdown below, then read the full article to learn how this will affect consumers, so you can address car buyer concerns and drive wins during an uncertain time: https://bit.ly/3E2ZYEG

Buyers can go through 250+ touchpoints before speaking to a sales person. That's... a lot. ?? All those touchpoints are weeding out dealers says Jade Terreberry. As Director of Strategic Planning for Cox Automotive Inc., she shares her best tips for getting the sale (and keeping the customer happy.) #Automotive #Carsales #Autoindustry #Autonews

Tune in to our Expert Outlooks: Roundtable. Ken Kraft, our Chief Marketing and Sales Officer, leads a discussion with Cox Automotive leaders Jonathan Smoke, Marianne McPeak-Johnson, and Isabelle Helms. Together, they explore the latest trends, predictions, and innovations shaping the automotive landscape in 2025. Don't miss out on this insightful episode! Watch the full video: https://bit.ly/3FV1eKo #coxautomotive #expertoutlooks

Amazon and Starbucks have figured out personalized shopping – why haven’t car dealers? 52% of car shoppers say they’ll spend *more* if a brand or dealership provides a personalized experience. The crazy part? That number jumps 17% for Gen Z and Millennials. Where I see the biggest opportunities: - Matching lifestyle with the right models/features - More personalized deals for budget-conscious buyers - Predictively timing their next purchase Dealers who crack the code will generate more sales—and consumers will be happier. _______ Data via CDG partner: Cox Automotive Inc. Learn more about car shoppers in “The Evolving Consumer” ebook here: https://cox.auto/uh9UD.

The latest Car Buyer Journey Study from Cox Automotive Inc. marks its 15th year, offering vital insights into consumer behavior, satisfaction, and digital retailing trends. Jade Terreberry, Senior Director of Strategic Development at?Autotrader US?and?Kelley Blue Book, and Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, join us on the latest episode of?Inside Automotive?to discuss the findings and their implications for the industry. Watch the full episode here ?? https://lnkd.in/e7aPu7RG

Will you be attending AIS NRC April 8th - 10th hosted by Cherokee Media Group? If so - be sure to catch the keynote conference panel featuring Jade Terreberry with Autotrader, Micah Tindor with Kelley Blue Book ICO and Noah Lee, MBA MSL with Dealer.com - it will be an incredible conversation providing actionable insights on new ways dealers can encourage ready-to-buy shoppers to take action and fast-track them from a click to close. We look forward to seeing you there! https://cox.auto/uiaUQ

Always a good day when we’re in the CBT News studio with Jim Fitzpatrick! Episode releasing this week featuring Autotrader’s own Jade Terreberry and Vanessa Ton with Cox Automotive Inc. to discuss the recent findings of the 15th annual Car Buyer Journey study.

Want to make smarter marketing spends and boost your success? Then you'll want to hear what Jeff Flak, Director of Sales Effectiveness shares with host Jade Terreberry on the hit podcast For the Road Forward when it comes to the new ways to enhance customer satisfaction, boost profitability, and effectively manage dealership operations using nVision and real-time data insights. Listen or watch the full conversation: https://cox.auto/uiaeS

Wondering what the Top 4 Key Insights from the Cox Automotive Inc. 15th Annual Car Buyer Journey Study were? Discover what they are as well as the 3 actions each of the insights is urging dealers to take to capture more business and consumer satisfaction in 2025. https://cox.auto/uh88Q