Automizer

Live from MWC Barcelona! ?? Catch Patricia Foster, our Head of AdOps, to discuss programmatic advertising opportunities. She is looking forward to great conversations and new partnerships. If you're around, DM her to connect! #MWC #MWC25 #Automizer #Programmatic

? ???????????????? ?? ?????????? ?????? ?????? ???????? ?????? ???? ?????????????? ?????????????????? I had the incredible opportunity to design the branding for Automizer, a company revolutionizing digital advertising through ??????????????????, ????????????????????????, ?????? ????????????????????. From the start, the goal was clear: ???? ???????????? ?? ????????, ??????????????????????, ?????? ?????????????? ???????????????? ???????? ???????????????? ?????????? ???????????????????? ???? ????????-??????????????????????, ?????????????? ??????????????????????. ?? ???????????????? ??????????????????, ???????????????????? ????????????. ?? ?????????????????????????????? ?????????????????????? ?????????????? ?????????????????? ?????? ????????????????????. Their expertise in ???????? ?????? ?????? ?????????? ??????????????????????, ?????????? ????????????????????, ?????? ??????????-???????? ???????????????????needed to be translated into a powerful and strategic visual identity. Through a collaborative process, we arrived at an incredible result that not only represents their ???????????????but also ???????????????? ?????????? ???????????????? ???? ?????? ?????????????? ?????????????????? ??????????????????. A huge thank you to the Automizer team for trusting me in this journey. Excited to see this brand thrive and make an impact! ?? A special thanks to Patricia Foster, Andres Bentancour, and Tomas Foster for their collaboration and dedication throughout the process. It’s been an incredible experience! ?? ???????? ???? ?????? ?????????? ?????????? ?? ???????????? ?????????? ???????????????? ???? ?????? ?????????????????????? ????????????????? ??????’?? ??????????????!??? #Branding #BrandIdentity #Design #Marketing #AdTech #ProgrammaticAdvertising #RTB #AdvertisingInnovation #VisualIdentity #MarketingTrends

Unlocking the Future of Connected TV! ?? There are some recent trends reshaping CTV viewership, highlighting the dynamic shifts in how we consume and interact with content. ?? Ad-Supported Streaming: Thriving with 8 in 10 Americans engaged, ad-supported streaming is revolutionizing the viewing landscape. ?? Shoppable Content: Making a comeback, consumers are now ready to shop directly from their TVs, blending entertainment with convenience. ?? AI in Discoverability: AI is enhancing content discoverability and creative ad targeting, transforming the viewer experience. ?? Local Targeting: Hyper-personalized ads are changing the game for political and small business advertising. ?? Operating Systems: Crucial for user experience, influencing TV purchasing decisions. Embrace these trends to stay ahead in the evolving CTV landscape and unlock new opportunities for growth! #CTV #DigitalTransformation #Innovation #Advertising #MediaTrends

Unlocking the Power of CTV Advertising: Navigating Identity Challenges ?? The rise of Connected TV (CTV) is revolutionizing advertising. 68% of UK households now enjoy subscription-based and ad-supported streaming services. ?? CTV ad spend is projected to nearly double to ￡2.94 billion by 2028. However, the fragmented nature of CTV presents unique challenges in identity and measurement. Advertisers must adapt to new standards and leverage advanced technologies. By integrating rich data and innovative tools, brands can achieve precise targeting and seamless omnichannel strategies. Embrace the future of advertising with CTV – where technology meets creativity to deliver impactful, measurable results.

SoundCloud's Bold Move in Programmatic Advertising ??? ?? SoundCloud is shaking up the programmatic audio market by pivoting to display and video ads. This strategic shift leverages their strong user base and first-party data, addressing the challenges of a developing audio market. By embracing multiple media types, SoundCloud is setting the stage for future growth and success. Flexibility and innovation are crucial in digital advertising. SoundCloud's approach highlights the importance of adapting to market dynamics to stay ahead. What are your thoughts on this shift in strategy? We would love to know your thoughts!

In the rapidly evolving landscape of Connected TV, embracing a holistic, multi-screen strategy is no longer optional—it's essential ??. The future of CTV advertising hinges on understanding and leveraging the "Total TV Experience". Consumer Behavior ?? Today's viewers are not confined to a single screen. They seamlessly switch between multiple devices, with 93% using another device while watching CTV. Holistic Strategy ?? Brands that integrate CTV video, native ads, and mobile video into cohesive campaigns see significantly improved outcomes. Integrated campaigns can increase brand awareness by nearly 5x, ad recall by 8x, and brand consideration by over 11x, while reducing cost per visit by 23%. Prime Real Estate ??? The smart TV home screen is a game-changer for impactful advertising. As the entry point for viewers' entertainment journeys, it offers a unique opportunity for brands to make a lasting impression. On average, users spend 33 seconds on their smart TV home screens multiple times a day. Total Experience Approach ?? To truly stand out, brands must embrace a total experience approach that spans every environment a consumer encounters. This means creating a seamless and engaging presence across CTV, mobile, and other digital platforms. The future of CTV advertising is bright for those who can adapt to the changing dynamics of consumer behavior. By embracing a holistic, multi-screen strategy, brands can not only capture attention but also drive meaningful engagement and results. What are your thoughts?

In the rapidly evolving landscape of Connected TV, embracing a holistic, multi-screen strategy is no longer optional—it's essential ??. The future of CTV advertising hinges on understanding and leveraging the "Total TV Experience". Consumer Behavior ?? Today's viewers are not confined to a single screen. They seamlessly switch between multiple devices, with 93% using another device while watching CTV. Holistic Strategy ?? Brands that integrate CTV video, native ads, and mobile video into cohesive campaigns see significantly improved outcomes. Integrated campaigns can increase brand awareness by nearly 5x, ad recall by 8x, and brand consideration by over 11x, while reducing cost per visit by 23%. Prime Real Estate ??? The smart TV home screen is a game-changer for impactful advertising. As the entry point for viewers' entertainment journeys, it offers a unique opportunity for brands to make a lasting impression. On average, users spend 33 seconds on their smart TV home screens multiple times a day. Total Experience Approach ?? To truly stand out, brands must embrace a total experience approach that spans every environment a consumer encounters. This means creating a seamless and engaging presence across CTV, mobile, and other digital platforms. The future of CTV advertising is bright for those who can adapt to the changing dynamics of consumer behavior. By embracing a holistic, multi-screen strategy, brands can not only capture attention but also drive meaningful engagement and results. What are your thoughts?

In the fast-evolving digital marketing landscape, video advertising has emerged as a vital tool for brands aiming to capture attention and drive engagement. Vidico's latest report reveals that social videos generate 1200% more shares than text and images combined, and 95% of people watch explainer videos to learn about products. With 500 million daily Facebook video viewers and vertical videos achieving a 90% higher completion rate, it's clear that mobile-optimized content is the future. ?? Shoppable video ads are revolutionizing conversions, and videos with CTAs lead to 380% more clicks. By 2025, 82% of consumer internet traffic will be video, highlighting its growing dominance. ?? How has video advertising transformed your marketing strategy? Share your insights in the comments! #VideoMarketing #DigitalAdvertising #MarketingTrends #Vidico

CTV ad spending is projected to surpass $30 billion in 2024 ?? marking a 22% increase from 2023. This surge in CTV viewership, driven by cord-cutting and increased daily usage, underscores the importance of adapting advertising strategies to meet changing consumer behaviors. However, the industry must address issues like ad fraud and the fragmentation of platforms to fully capitalize on CTV's potential. How do you think the advertising industry can best tackle the challenges of measurement and platform fragmentation in CTV to maximize its potential?

With 91% of businesses using video as a marketing tool, it's clear that video content has become a cornerstone of modern marketing strategies. This widespread adoption underscores the medium's effectiveness in capturing consumer attention and driving engagement. However, businesses also face several challenges in video marketing, such as production costs and content saturation. How will marketers validate the financial viability of investing in video content for businesses looking to maximize their marketing budgets?