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Rethinking Messaging Commerce: Simplify, Don’t Rebuild! One-click purchases in messaging campaigns? Sounds complex, but it doesn’t have to be. Use text-to-pay platforms like Authvia (a proud Infobip partner) to enable secure, frictionless purchases right in the conversation. The Result: ·?Shortened purchase flows mean faster decisions. ·?Fewer drop-offs thanks to in-message payment. ·?Targeted campaigns that drive real revenue. With tools like RCS and text-to-pay, you can create commerce experiences that are fast, secure, and customer focused, no website rebuild required. Let’s rethink what’s possible in messaging. #CommerceSimplified #TextToPay #RCS #CustomerExperience #fintech #payments #MessagingCommerce #commerce
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One-Click Purchases: Simpler Than You Think ??? For many brands, the idea of implementing one-click purchases in messaging campaigns feels like a daunting challenge. Replicating an entire e-commerce flow in a messaging channel? Terrifying. But here’s the good news: you don’t have to! With RCS, enabling direct purchases is not about reimagining your entire e-commerce infrastructure. It’s about focusing on simplicity and speed. Here’s how: Use a Rich Card or Carousel to advertise specific products. Add eye-catching images or even a short video to highlight the product and its features. Include a “Buy Now” button tied directly to the featured product. Leverage platforms like Authvia (a fully integrated partner of Infobip) to implement seamless text-to-pay functionality - no full inventory integration needed. ?? Why This Works: 1?? You’re not recreating your website in the channel. Instead, you’re shortening the purchase flow for high-impact items or services, making it easy for customers to buy with a single tap. 2?? Text-to-pay functionality is fast, secure, and frictionless, reducing drop-offs that occur when users are redirected to external sites. 3?? Not every message needs to include this capability. Infobip can help identify the products or services that are best suited for this strategy to maximize campaign revenue. The result? Streamlined transactions, higher conversions, and a better customer experience. It’s time to rethink what “commerce” means in messaging. With RCS, it’s simpler and more impactful than ever. ?? Stay tuned for Post 9: "The Conversational Commerce Blueprint – Building Seamless Shopping Journeys." #RCS #OneClickPurchase #RichMessaging #TextToPay #Marketing2025