Authority

Your marketing needs ONE voice. This rule took Hermes to $218 Billion ?? As of last year... Hermes is the # 2 most valuable lux brand. Valued at almost a quarter trillion dollars. It's a fricking MACHINE. How did they do it? F O C U S ?? Meet Alex Dumas. He's CEO of Hermes. Here's his definition of strategy (AKA, how you build a $218 billion brand moat) "Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.” That last sentence is EVERYTHING. "You have to pick your fight" ?? Once you do? FOCUS. Marketing is all about choices... - You have finite resources. - And infinite options. A dangerous combo. Why? This reality (IYKYK ??) CEO: "Let's do A, B, C, and D" Marketer: "But our audience love A?" Marketer: "And we haven't even scaled it yet?" CEO: "Ya but our competitor does B, C, and D..." /end scene You feeling this? You're 100% not alone. Focus + good strategy wins in marketing. Where you bring ONE clear voice. Find what your audience LOVES. Then double down. Hard. Or... You lose your unique moat if you try to go wide too early on... That how Daniel Murray and I scaled Authority We run a 7 figure LinkedIn organic agency. With only three people. 90% of what we do? "Edutainment" for B2B brands. A blend of humor + education for tech companies. Founders, leaders, and company pages. That's it. We ONLY do LinkedIn. Memes for life ?? So... When you fee pressure to "do more" Remind them of Alex's POV. Pick ONE fight. Go all in. ?? Follow our "Rule of 1" at Authority. - One STRONG point of view - One distribution channel - One clear audience Start here. Ignore the rest. This is the way ?? Oh and keep memeing ;) — ?? Follow Mark P. Jung for more marketing content. Liked this? ?? Repost to share!

Small talk is the worst... Ask these 10 questions instead: We've all been stuck in dead-end small talk that goes nowhere. ? "How's it going?" ? "What do you do?" ? "What are your weekend plans?" If you want to form real connections? Then you need to ask better questions. Here are my 10 favs from Tim Ferriss (and why they work): 1. "What book (or books) do you gift the most and why? Or what are 1-3 books that straight up changed your life?" - Gets right to the core of what matters to them - Gifting a book means it made a real impact - It tells you a story of their life changing 2. "What's a $100 or less purchase that's made your life way better in the last 6 months (or recently)?" - It shows you the problem they had before - Sounds simple but it reveals BIG personal stories usually 3. "How has a failure, or what seemed like a failure at the time, set you up for success later on?" - Spinning failure in a positive way opens the door for real talk - Stories of bouncing back show you their character - Talking about failure lets you share / bond 4. "If you had a massive billboard to put anything on, what would it say?" - It shows you what REALLY matters most to them - You can dig into *why* they chose that P.S. This question may sound silly. It's not. It lets you understand their core beliefs in a playful way. 5. "What's one of the best or most worthwhile investments you've ever made?" - "Best" and "worthwhile" get to what they value, not just $$$ - Shows you how they think and invest 6. "What's a weird habit or absurd thing you totally love?" - "Weird" and "absurd" invite quirky, funny answers - Being playful shows you their creative side 7. "In the last 5 years, what new belief, behavior, or habit has improved your life the most?" - "Most improved" keeps it positive? - "New" habit shows you their priorities now (It's a great way to find current things to bond over) 8. "What advice would you give a smart, driven college student about to enter the real world?" - Immediately triggers their own nostalgia - You get a glimpse into their past (usually w/ a story) 9. "What's some bad advice you hear in your job or area of expertise?" - You can see *why* they disagree - Let's them flex their expert knowledge 10. "In the last 5 years, what have you gotten better at saying no to?" - It shows you what they used to say yes to (now no) - Helps you find patterns in them to unpack Written with love (and sarcasm) by Mark P. Jung -- ?? Follow Authority for more marketing content. Helpful? ?? Repost to share!

LinkedIn algorithm: "I'm gonna make you wish you were dead" ?? Felt this before? You're 100% not alone ?? BUT...if you want consistency try THIS: I call it "The Missy Elliott" Flip it and Reverse it ?? ? Don't write what you want to say → then make it social ? Find what works on social → then connect it to your message Start with content you KNOW will hit. Then connect your story to it. So...how do you do that? Remove this trap. The "We" trap ??? Most B2B content starts with "We..." "We won this amazing award..." "We are proud to announce..." "We shipped X new thing" The people that don't know you yet? Ya, they probably do NOT care. Swap "We" for → "You" ? "You" content is about YOUR audience. Then follow my Rule of 1. - 1 specific emotion - 1 audience - 1 point Try it ?? P.S. Have you been personally victimized by the LI algo? Someone should remix this movie for B2B btw "How to lose engagement in 10 days" Need a producer Netflix? I'm 100% down lol Written with love and sarcasm by Mark P. Jung — ?? Follow Authority for more marketing content. Did this land with you? ?? Repost to share!

"Marketing is a walk in the park" Sure... JURASSIC PARK ?? Your CEO wants to "be like Nike" but with zero budget "Why do you need headcount?" "You have ChatGPT..." "Just use AI" ** le sigh ** ?? Your sales team NEED 50 hot leads in a brand new market... that are enterprise by Friday ?? Your legal team take 3 months to approve your ideas (still waiting John...) ** SEND HELP ** ?? Your finance team DM you like "What's the ROI on this brand spend?" "Do you need that much budget?" "Why can't we do ads?" You explain... Finance: "No, I need to see a 17 tab Excel model" ??♂? You finally get traction on LinkedIn You're feeling excited! THEN... ** DUH DUH DUH ** ** T rex foot steps thud ** ?? Your CEO saw a campaign they liked... Your DMs blow up like... "Why aren't WE doing that too?" "Is Bluesky a thing btw?" "Let's do that too..." "By EoD plz" "Oh btw, have a new idea..." "You're gonna luv it" ** AHHH ** Friday Mood: ?? Annnddd the cycle just repeats itself. For all you marketers feeling this. You are 100% NOT alone. Sending you good vibes. Jurassic World Rebirth?comes out July 2nd. I'll have a ton of insane memes ready. To help you decompress. Bc we need it rn. BADLY lol. Happy friday fam ??? P.S. Tag a marketer who needs a laugh! -- ?? Follow Mark P. Jung for more marketing content. Enjoyed this? ?? Repost to share!

Marketing superpower: Finding new ways to say the same thing over and over It's not easy! Here are 3 frameworks I love ?? (that make this hard process a little easier) 1) Meta content Literally reference your past content from a new POV - Use your previous content as an example: - Ex: "Today, we're going to break down the hook I wrote on my post last week that got 673k impressions" (?? Tip: you don't need high production quality. Record a Loom screen sharing / talking through your ideas). -- 2) Unexpected combinations Show two distinct POVs on your past content - Ex: "Programmatic SEO: Haters vs Advocates" - Show the two very different sides of each - Think "Mac vs PC" style characters (The more contrast the better here) -- 3) Crowdsource someone's hot take Find an interesting analogy / story from your audience. Ex: Let's say the topic was repurposing content. - Hot take: "Marketers should have someone 100% dedicated to repurposing their content" - Add your POV + poll your audience ?? I wrote an AI prompt for you in the comments to try these! P.S. "Repurposing" your content is not cheating. It's good strategy. Your audience need to hear your message over and over and over again ?? P.P.S. I repurposed this post from ~3 months ago ?? Written with love (and sarcasm) by Mark P. Jung -- ?? Follow Authority for more marketing content. ?? Repost to spread the word.?

Marketing is 50% tab organization. 50% screenshot organization. IYKYK ?? ?? — ?? Follow Authority for more marketing content.

Hard truth: no one cares about your features or tech. Your customers have 99 problems. Your product ain't one. (Yes, Jay-Z just came up on my Spotify writing that hook) The fastest way to make your audience unsubscribe? Only talking about your company. And your tech. But so many B2B companies do this every day. Every LinkedIn company post starts with: ?? "We just shipped AI-powered..." ?? "We won ABC award..." ?? "We rank # 1 in..." Your role as a marketer is to be a storyteller. ?? Your stories lose power with "we." ?? But they gain power with "you." Here are 3 easy ways to reframe your company posts: 1) Your New Feature - Don't just announce your feature - Tell the problem stories it solves for your audience Most companies do this: ? "We are proud to announce AI-powered blah blah blah" ? Do this instead: You spend hours manually looking for content ideas. You research on your phone during family time. We get it. Creating new content is tough. You can do this in < 30 secs now. You just check AI ideas. Done. Get back to your family. ?? See the difference? Break down your product launch into multiple posts. Pick one emotion. Connect each post to it. Tell that story. With emotion. — 2) Your Award - Don't just announce your award - Connect to a value your audience care about Most companies do this: ? "We just won the Fast Company ABC award! Go us!" ? Do this instead: When you call us, we answer in 3 rings. Your time matters. That's why Fast Company awarded us ABC... We're pushing for 2 rings next year! To support you even better. ?? See the difference? Awards are a great way to showcase what you stand for. Pick one value your audience deeply cares about.? Connect your WHY with why they should care. — 3) Your # 1 Ranking - Don't just announce your ranking. - Explain what it means for your audience. Most companies do this ? "We just earned # 1 ranking on G2, congrats us..." ? Do this instead: You can expect a 30% faster product experience! G2 recognized this advancement ranking us # 1 We know speed matters to you. We hear you. Our goal for you? Get every action <50ms. So you can get back to what you do. ?? See the difference? What will they benefit from now as a result of your win? Why did you win in the first place? Tell that story. - New funding you're investing to improve something? - More headcount to speed up their support? - A better product experience? — ? TLDR; Tell stories. Don't talk features. ?? Pin this quote from Seth Godin: - "Marketing is no longer about the stuff you make." - "It's about the stories you tell." The next time you start writing "We..." Stop. Put your storytelling hat on. Then start with "You..." Written with love (and sarcasm) by Mark P. Jung — ?? Follow Authority for more marketing content. Did this land with you? ?? Repost to share!

4 hrs of deep work beats 8 hrs of unfocused work. Try this: split your days into quarters: Q1 = Morning Q2 = Early afternoon Q3 = Late afternoon Q4 = Evening Then choose your "non-negotiable" for today. Time block deep work for each quarter. I use a simple framework for this: 1) "Musts" 2) "Shoulds" 3) "Nice-to-haves" I do not allow myself to touch 2 or 3. Until everything from my "Musts" section is done. I focus on my # 1 most important goal first. I don't do anything else till that's done. Only then do I move on to the next. Treat every day like you would a quarter. And you'll be surprised what you can accomplish. It's weird but I've really been enjoying it. My friends laugh at me still... Because I say "this fiscal year" too much And now "this fiscal day" ???? Written by Mark P. Jung — ?? Follow Authority for more marketing content.

Organic social is the HARDEST job that looks "easy" Organic is H A R D. Coming from yours truly ?? Who writes A LOT of LinkedIn posts. Specifically... I wrote ~ 2,746 LinkedIn posts last year. I'm on track for 4,000+ this year. And it's definitely a CRAFT. ? 50% art, 50% science AND... 100% powers your Brand Moat ?? A moat you can still bet on btw. (with AI demolishing others) Sooo... When you hear someone diss organic (like Conan did Adam last night lol...) Point them to this POV by Warren Buffet ?? Buffet looks for "wide and long-lasting moats" It's a MUST for his major investments. ?? Why? 1) The moat protects your business from competitors. 2) The moat gives you pricing power. And pricing power is KEY. Its his # 1 lever to evaluate businesses on. Organic social powers THIS powerful cycle ?? Organic → builds your moat → creates pricing power. Just look at Buffet's portfolio rn: Coca Cola (400 million shares) See's Candies (100% ownership) Dairy Queen (99% ownership) ?? What's the common thread? All brands with BIG defensible moats. All brands where customers pay premium prices. Social powers THESE brand moats. Post by post. Day by day. ?? MY 0.02 FOR YOU Organic social isn't "less technical" than paid. It's just differently technical. Show your organic social peeps some love. It's wayyyy harder than it looks. I promise you ??? P.S. Did you watch the Oscars last night? I made sooo many memes... ?? Curse of a marketer haha Marketing brain is 24/7 Cant turn it off... — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!

Organic social is the HARDEST job that looks "easy" Organic is H A R D. Coming from yours truly ?? Who writes A LOT of LinkedIn posts. Specifically... I wrote ~ 2,746 LinkedIn posts last year. I'm on track for 4,000+ this year. And it's definitely a CRAFT. ? 50% art, 50% science AND... 100% powers your Brand Moat ?? A moat you can still bet on btw. (with AI demolishing others) Sooo... When you hear someone diss organic (like Conan did Adam last night lol...) Point them to this POV by Warren Buffet ?? Buffet looks for "wide and long-lasting moats" It's a MUST for his major investments. ?? Why? 1) The moat protects your business from competitors. 2) The moat gives you pricing power. And pricing power is KEY. Its his # 1 lever to evaluate businesses on. Organic social powers THIS powerful cycle ?? Organic → builds your moat → creates pricing power. Just look at Buffet's portfolio rn: Coca Cola (400 million shares) See's Candies (100% ownership) Dairy Queen (99% ownership) ?? What's the common thread? All brands with BIG defensible moats. All brands where customers pay premium prices. Social powers THESE brand moats. Post by post. Day by day. ?? MY 0.02 FOR YOU Organic social isn't "less technical" than paid. It's just differently technical. Show your organic social peeps some love. It's wayyyy harder than it looks. I promise you ??? P.S. Did you watch the Oscars last night? I made sooo many memes... ?? Curse of a marketer haha Marketing brain is 24/7 Cant turn it off... — ?? Follow Mark P. Jung for more marketing content. Did this land with you? ?? Repost to share!