Authenticom

There’s plenty to be thankful for this time of year. Authenticom would like to specifically thank all of our dealers and vendors. Without you, the work we do would be meaningless. A special thank you to our team and our new team with Motive Retail. The people behind the automotive business make it worth being a part of. Happy Thanksgiving to all our extended friends and family.

100% of automotive professionals are thankful for... coffee, fast Wi-Fi, and customers who know what they want! This year, let’s celebrate the little things that keep us going, from the smell of new cars to the thrill of closing a sale right before the holiday break. As thanksgiving approaches, let us know… What are you thankful for this season? ????

Welcome to Issue #7 of The DEETs! Buckle up! This month’s issue is packed with fresh data-driven insights, the latest industry buzz, and even some unexpected stories (did you know Volkswagen sells ketchup?). From strategies to engage female car buyers to innovative ways to generate accurate dealership leads, we’re here to fuel your curiosity and keep you in the know. On the go? We’ve got you covered with a podcast summary of The DEETs—perfect for your commute or anytime you’re on the move. Listen here: https://lnkd.in/gEpkwPEQ Let’s hit the road together—there’s plenty to explore! ????

Meet the human behind the data. ?? We think you should know, Tony Haupt, Director of Software Engineering. Here’s what he has to say about Authenticom: ”Working at Authenticom Group of Companies has been such a blessing to my life. Upon graducation at Western Technical College, I was hired as an entry-level developer. Through strong mentorship and encouragement, my skillset expanded until I was asked to lead a development team in 2017.” Tony’s team collaborated with business experts and stakeholders to revolutionize how Dealervault worked and overhauled key processes, like order processing and authorizaiton form signing. After 4 years of leading a team, he received a promotion to Software Architect and later, Director of Software Engineering. Tony is a testament to the growth and mentorship that’s possible at Authenticom. Fun facts about him: 1. He once squatted 500 lbs in a powerlifting meet. 2. He’s been to at least 1 Packer game for 24 straight years with his dad. 3. He built his first website when he was 12, Like Tony’s story and want to connect? Comment below or send him a DM! ?? Stay tuned as we share more people behind the business. We’re on a mission to show the human side of the automotive industry. ?? CARFAX Automotive Reinsurance Concepts

?? Stay tuned. #GameChanger #DataUnlocked

Every great company has a story. A reason for existing that goes beyond just making money. Ours is rooted in a simple yet powerful mission: empowering dealers and vendors. The name Authenticom was born from two words: Authentic Communication. From day one, we’ve committed ourselves to honesty, integrity, and support. This dedication to authenticity isn’t just our name. It’s in the relationships we build with dealers, vendors, and many more. That’s the true foundation of our success. Which is why our motto is “The business behind the automotive business.” We believe driving change and building community go hand in hand. Our work helps you get excited about your business again – And we wouldn’t have it any other way.

What is data syndication? Imagine you have a big collection of Hot Wheels cars. Some of your friends like certain cars more than others—one friend loves monster trucks, and another likes race cars. But instead of showing your whole collection to everyone and making them pick, you decide to take the cars they like and send just those to each friend. Now, let’s say you do this for lots of friends every day. You’re like a helper who knows exactly what kind of cars each friend wants and makes sure they get them neat and clean. That’s kind of like data syndication! Instead of cars, companies share information (like details about real cars) with others who need it, but they only send the pieces each person wants. It helps everyone get what they need quickly and easily. It’s that easy! Visit www.authenticom.com to learn more.

Meet the humans behind the data. ?? This week: Ashley Omran, Sales Success Manager. With over 15 years in the auto industry, starting at Kia, Authenticom is lucky to have her. Having joined the team in January of 2024, she’s helped move the sales team forward. In her time at Authenticom, she’s played an integral role in rolling out new processes for streamlining the onboarding of new vendors. And creating new business review processes to keep in touch with our vendor and dealer partners while keeping the pulse on what’s important to them. Fun facts about Ashley: 1. She’s a big nerd and lover of all things fantasy. 2. Loves wildlife and has rescued (and raised) raccoons! ??? 3. She’s a night owl and would work overnight if she could. ?? She’s available to talk about all things sales and process. Leave her a comment or send her a DM here on LinkedIn. Thank you Ashley for being a part of the team! ?? Kia Canada J.D. Power

Let’s be honest. The automotive space is competitive. Success for dealerships doesn’t just rely on great vehicles. It’s about building strong relationships with the right vendors. Collaborating with partners who can take them to the next level. That’s why we’d like to introduce you to 5 vendors who are here to help dealerships win. With sales, marketing, data-insights, and more you’ll wish you had connected sooner. P.S. See a vendor you love but we haven’t mentioned them? Tag them below so others can meet them! Follow the vendors here: ACV Auctions 700Credit Fluency - Digital Advertising Operating System Inmar Intelligence @EZ-Wins - Gary Daniel

Meet the humans behind the data. ?? We’re proud to introduce you to Jamie Theis Senior Director of Operations. Jamie joined Authenticom in 2016 on the client services team. Immediately, she knew her heart was in the product sector due to her passion for innovation and industry growth. As soon as a position opened in product, she eagerly transitioned, and within a few years, had the opportunity to oversee the department and lead Authenticom’s vision forward. A year later, she has now come full circle, rejoining the core team to drive operational goals for business growth. ?? Fun facts about Jamie: 1. She thrives on excitement and loves trying extreme sports! 2. The kitchen is her sanctuary where she can turn flour and sugar into magic. Inspired by Jamie’s story? Connect with her below or send over a DM. She’ll chat about all things product and ops. Stay tuned as we share more of the people that drive Authenticom. We’re bringing back the human side of business. ?? Companies Jamie would love to work with: Upstart Ally Favorite Podcast: https://lnkd.in/guRJiqgy