Authentic Advisor Video

I love #advisortestimonialvideos so I've been talking about them all month! I'm super excited for this marketing strategy to boost advisors in a major way in the coming years. Some of you are already doing it and I want to give a shout out to those pioneers who are brave enough to go first! Here's one example of an in-person filmed testimonial we created for Global Wealth Advisors (GWA). Shout out to Pamela A. Engstrom, M.A. and the team at GWA for taking the leap on video testimonials and including this as part of their video strategy. Behind the scenes: We filmed this along with GWA's brand video, planning approach video, and two more (upcoming) testimonial interviews. And we packed that all into a day and a half of cinematic in-person filming at their offices in Texas -- those in-person days are my favorite days on the job! Curious about including testimonial videos as part of your firm's video strategy? I'm always happy to hop on the phone! https://lnkd.in/gKSmaXTa

?? 5 Ways Video Testimonials Will Benefit Your Financial Advisory Practice ?? Build Trust and Credibility in a Way You Never Could Before By featuring real clients sharing their positive experiences, video testimonials provide authentic social proof that resonates with potential clients. ?? Tell Your Story in a Way You Just Can’t Otherwise By showcasing the transformative impact you’ve had on your clients’ financial lives, video testimonials become compelling narratives that resonate deeply. ? Help You Understand the Magic Your Clients See in You By capturing clients' experiences and insights, you gain invaluable feedback that can help you identify and emphasize your unique selling points. ?? Make Your Participating Clients Feel Special By featuring clients' stories and experiences, you demonstrate your appreciation and recognition of their trust in and loyalty to your services. ?? Remind You Why You Got into this Business in the First Place Video testimonials serve as powerful reminders of the positive impact you have on your clients’ financial journeys. https://lnkd.in/gqVbaybZ

Testimonials aren’t just about information – they should instill a sense of trust and credibility in your prospects. Our interview and editing process ensures that your video testimonials won’t feel stiff or scripted. We make authentic connections with your clients so they feel comfortable sharing their positive experiences through relaxed, open conversation. Curious about our filmed interview and unscripted editing process? Ask me anything!

Super grateful to be spotlighted here by Wealthtender! I'm always amazed when I can make a genuine connection with people on LinkedIn and then develop that relationship into further collaboration. It starts by getting to know someone and who they are authentically. Brian Thorp and Diana Cabrices are among the kindest and people I've met here, truly focused on *serving* advisors. Hot tip: Wealthtender is my go-to resource to point advisors toward when they're just getting started to add client testimonials to their marketing materials. Their advice on this topic is well-researched, simple, robust, up-to-date, and immediately actionable.

One simple way to use your brand video as a sales tool https://lnkd.in/dFWRDtn2

Use video to build momentum with less effort, while staying personal.

When it comes to brand familiarity, you have an advantage over big names: you. ? Read more in my latest blog post: Outcompete Big Name Brands with Financial Advisor Videos https://lnkd.in/gggXU8qR

I don't know anything about football, but I do know this.